Just Mobile was a prepay mobile virtual network operator

Mobile virtual network operator

A mobile virtual network operator is a company that provides mobile phone services but does not have its own licensed frequency allocation of radio spectrum, nor does it necessarily have all of the infrastructure required to provide mobile telephone service...

 in the Republic of Ireland

Republic of Ireland

Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...

 which operated on the Vodafone Ireland

Vodafone Ireland

Vodafone Ireland Limited, part of the Vodafone Group, is the largest mobile phone company in Ireland in terms of active subscribers, and was previously called Eircell. The mobile phone system in use is a digital GSM 900 system, and also a third-generation UMTS system...

 network. It was founded in October 2010 and ceased operating 10 months later, in August 2011.

History

Founded by Donal Lawless and Stuart Kelly, the company was funded by Powerscourt Capital Partners, an investment firm led by Irish entrepreneur Seán Melly. Melly was also chairman of Just Mobile. The company was incorporated in 2007, and launched to customers in October 2010. Upon launch, it created approximately 25 jobs, with plans to create up to 70 jobs in its first 2 years. Under its Just Cause scheme, the company made charitable donations

Charity (practice)

The practice of charity means the voluntary giving of help to those in need who are not related to the giver.- Etymology :The word "charity" entered the English language through the Old French word "charité" which was derived from the Latin "caritas".Originally in Latin the word caritas meant...

 of 3% of the value of every top-up and 1c

1 cent euro coins

1 cent euro coins have a value of one-hundredth of a euro and are composed of copper-covered steel. All coins have a common reverse and country-specific obverse...

 for every minute of calls made.

Closure

In March 2011, advertising agency Owens DBB issued a petition to have Just Mobile wound up

Liquidation

In law, liquidation is the process by which a company is brought to an end, and the assets and property of the company redistributed. Liquidation is also sometimes referred to as winding-up or dissolution, although dissolution technically refers to the last stage of liquidation...

 due to alleged non-payment of fees, leading to concerns about the company's creditworthiness

Credit risk

Credit risk is an investor's risk of loss arising from a borrower who does not make payments as promised. Such an event is called a default. Other terms for credit risk are default risk and counterparty risk....

. Company accounts for the second half of 2010 showed losses of approximately €234,000. In August 2011, the company announced that it had failed to acquire €2 million in funding required to continue operating. On 2nd August 2011, the Commission for Communications Regulation

Commission for Communications Regulation

The Commission for Communications Regulation is the general communications regulator for the Republic of Ireland, covering almost all possible types of communications....

announced that Just Mobile would cease operations gradually, until final closure on 19th August 2011. To remain viable, the company would have required approximately 30,000 customers by the 2nd quarter of 2012; however, at the time of closure it had only "a few thousand" customers and employed just 5 people directly.