José Filipe Torres
Encyclopedia
José Filipe Torres is a Portuguese entrepreneur
, spokesperson
, and country branding
expert.
and London
.
As of 2011, he is the CEO and Founder of Bloom Consulting, a company he set up in 2003 and, according to The Economist
and other sources, he is cited as being "a world renowned specialist in country branding". He was quoted by Forbes
about national branding and marketing, cautioning that, "Good brand positioning doesn't always mean more tourism, economic development and foreign investment." His clients include Spain
and other international clients.
In 2011, Mr. Torres initiated a new research project which investigated 144 countries trade performance and 157 countries tourism performance, with analysis on dozens of variables. The report was given the name Bloom Consulting Country Branding Ranking.
Entrepreneur
An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...
, spokesperson
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
, and country branding
Branding national myths and symbols
Branding national myths and symbols, or BNMS, is a field of research focusing on branding and marketing of a nation's myths and symbols. The research blends the theories of marketing, cultural communications, sociology, public relations, and semiotics...
expert.
Biography
Never having studied at a university, he started working as a paper cutter at the age of 18 for the publicity agency Novo Design (Brandia). He became interested in the work of designers and his potential, which the company management realized, helped him study in New YorkNew York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
and London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
.
As of 2011, he is the CEO and Founder of Bloom Consulting, a company he set up in 2003 and, according to The Economist
The Economist
The Economist is an English-language weekly news and international affairs publication owned by The Economist Newspaper Ltd. and edited in offices in the City of Westminster, London, England. Continuous publication began under founder James Wilson in September 1843...
and other sources, he is cited as being "a world renowned specialist in country branding". He was quoted by Forbes
Forbes
Forbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...
about national branding and marketing, cautioning that, "Good brand positioning doesn't always mean more tourism, economic development and foreign investment." His clients include Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
and other international clients.
In 2011, Mr. Torres initiated a new research project which investigated 144 countries trade performance and 157 countries tourism performance, with analysis on dozens of variables. The report was given the name Bloom Consulting Country Branding Ranking.