Johnson Brothers
Encyclopedia
Johnson Brothers, originally a British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 tableware manufacturer and exporter, was noted for its early introduction of "semi-porcelain
Semi-porcelain
Semi-porcelainAny of several glazed ceramic wares resembling porcelain but having little or no translucency. Especially found in America as relatively hard-glazed white earthenware used for commercial tableware....

" tableware. Some of its designs, "Dawn", "Old Britain Castles" and "Historic America", achieved widespread popularity and are still collected today. Since 1968 it has operated as a part of the Wedgwood Group.

Origins (1883-1888)

The company's name derives from the names of the company's founders. The four original 'Johnson Brothers' were Alfred, Frederick, Henry and Robert. Their father married the daughter of a master potter, Alfred Meakin. In 1883 Alfred and Frederick Johnson began production at a defunct pottery known as the Charles Street Works they had purchased at a bankruptcy sale in Hanley, Stoke-on-Trent
Stoke-on-Trent
Stoke-on-Trent , also called The Potteries is a city in Staffordshire, England, which forms a linear conurbation almost 12 miles long, with an area of . Together with the Borough of Newcastle-under-Lyme Stoke forms The Potteries Urban Area...

. At first they specialised in the manufacture of durable earthenware
Earthenware
Earthenware is a common ceramic material, which is used extensively for pottery tableware and decorative objects.-Types of earthenware:Although body formulations vary between countries and even between individual makers, a generic composition is 25% ball clay, 28% kaolin, 32% quartz, and 15%...

 which they called "White Granite". The success of this venture led to rapid expansion. In 1888, Henry Johnson joined them, followed ten years later by a fourth brother Robert Johnson.

Early expansion (1888-1900)

Having established a solid reputation producing basic “whiteware” the company developed a product known as "semi-porcelain", a range of earthenware that had the characteristics of fine china, but the durability of ironstone. This kind of tableware soon became very popular in the United States due to its durability and low cost. In 1889 the Hanley pottery was opened, later the Alexander pottery and in 1891 the Imperial Works Pottery. In 1896 the Trent Sanitary Works was opened for the production of non-tableware products and Alfred Johnson left the business to establish his own pottery. By 1898 Robert Johnson had relocated to New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 to manage Johnson Brothers' rapid expansion into the North American market.

Challenge and response (1900-1960)

Johnson Brothers continued its growth in the tableware industry throughout the first half of the 20th century. After 1918 the popular "Dawn" range of coloured bodies was launched and Johnson Brothers began exporting its tableware throughout the British Empire
British Empire
The British Empire comprised the dominions, colonies, protectorates, mandates and other territories ruled or administered by the United Kingdom. It originated with the overseas colonies and trading posts established by England in the late 16th and early 17th centuries. At its height, it was the...

. During the 1930s the original factory in Charles Street closed and new technology was introduced with the development of modern systems of firing using electricity rather than coal. This in turn led to a better quality product, lower prices and better conditions for the workforce. However, World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

 nearly halted production and shipments to the US became sporadic. The post-war period saw a major overhaul of equipment and facilities. Various plants in Britain, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 and Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

 were purchased for decorating, glazing and firing of pieces. Johnson Brothers gained Royal Warrant
Royal Warrant
Royal warrants of appointment have been issued for centuries to those who supply goods or services to a royal court or certain royal personages. The warrant enables the supplier to advertise the fact that they supply to the royal family, so lending prestige to the supplier...

s from Queen Elizabeth II
Elizabeth II of the United Kingdom
Elizabeth II is the constitutional monarch of 16 sovereign states known as the Commonwealth realms: the United Kingdom, Canada, Australia, New Zealand, Jamaica, Barbados, the Bahamas, Grenada, Papua New Guinea, the Solomon Islands, Tuvalu, Saint Lucia, Saint Vincent and the Grenadines, Belize,...

 and the Queen Mother
Elizabeth Bowes-Lyon
Elizabeth Angela Marguerite Bowes-Lyon was the queen consort of King George VI from 1936 until her husband's death in 1952, after which she was known as Queen Elizabeth The Queen Mother, to avoid confusion with her daughter, Queen Elizabeth II...

. During the 1950s award-winning designs, like "Old Britain Castles" and "Historic America", became very popular and the company was twice awarded the Queen's Award to Industry for their contributions to the British economy.

Restructuring (1960-2000)

Despite this award, the late 1960s saw changing popular taste, rising competition and spiralling production costs which led Johnson Brothers to curtail further expansion. In 1968, in order to remain competitive, Johnson Brothers joined the Wedgwood Group. This was the period that the popular 'summerfields' range was produced , a white background with pink flower and buds around the lip , finished with a grey foliage and a black non-complete edging line. This facilitated a further restructuring of the company and expansion into new markets. In 1995 the Hanley Pottery closed down and was soon demolished. At the same time a review of many of the traditional Johnson Brothers lines led to a rationalisation and a reduction in the number of patterns produced. In 2000 the tableware division of Johnson's temporarily moved to the J. & G. Meakin
J. & G. Meakin
J. & G. Meakin was an English pottery manufacturing company founded in 1851 and based in Hanley, Stoke-on-Trent, Staffordshire.-History:In the 19th century, J. & G...

 Eagle Pottery works.

2003 to present

In 2003, the manufacturing of Johnson Brothers products in Britain ceased, and was transferred to China. According to the Waterford Wedgwood
Waterford Wedgwood
Waterford Wedgwood plc is the former holding entity for a group of companies headquartered in Ireland, which specialised in the manufacture of high quality china, porcelain and glass. The group was dominated by Tony O'Reilly and his immediate family, and the family of Mr. O'Reilly's second wife,...

company, production in China cost 70% less than did production in Britain. The closure of British production facilities eliminated around 1,000 British jobs, contributing to the rising unemployment in Britain's old pottery-making centre. The Eagle Pottery works were demolished in 2005.
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