John A. Wise
Encyclopedia
John A. Wise, PhD was an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 scientist and writer in the field of nutrition. He was honored in 2010 with the Lifetime Achievement Award by the Council for Responsible Nutrition, an industry association dedicated to responsible business practices in the nutrition industry. He retired in 2010 as the Chief Science Officer for Natural Alternatives International, a global nutrional products manufacturer based in San Diego, California USA. Earlier in his career, he was the Vice-president of Research and Development for United Sciences of America, Inc.
United Sciences of America, Inc.
United Sciences of America, Inc. was an American company that was accused of fraud and shut down in the 1980s. USA manufactured nutritional supplements such as "Master Formula," "Calorie Control Formula," "Fiber Energy Bar," and "Formula Plus," distributing them via multi-level marketing...

 (USAI) until 1986. USAI was a multi-level marketing
Multi-level marketing
Multi-level marketing is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation...

 company in Dallas, Texas
Dallas, Texas
Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...

 which went bankrupt after controversial marketing practices were revealed. As the company's Science officer, Wise was not normally involved in the company's business practices.

Biography

Wise graduated with a B.S. in Preventative Medicine and a B.A. in Zoology from the University of Washington
University of Washington
University of Washington is a public research university, founded in 1861 in Seattle, Washington, United States. The UW is the largest university in the Northwest and the oldest public university on the West Coast. The university has three campuses, with its largest campus in the University...

 in 1963, as well as an M.S. in Microbiology from the University of Minnesota
University of Minnesota
The University of Minnesota, Twin Cities is a public research university located in Minneapolis and St. Paul, Minnesota, United States. It is the oldest and largest part of the University of Minnesota system and has the fourth-largest main campus student body in the United States, with 52,557...

 in 1967. He received his Ph.D. in Microbiology
Microbiology
Microbiology is the study of microorganisms, which are defined as any microscopic organism that comprises either a single cell , cell clusters or no cell at all . This includes eukaryotes, such as fungi and protists, and prokaryotes...

 from Oregon State University
Oregon State University
Oregon State University is a coeducational, public research university located in Corvallis, Oregon, United States. The university offers undergraduate, graduate and doctoral degrees and a multitude of research opportunities. There are more than 200 academic degree programs offered through the...

 in 1970.

United Sciences of America

From 1982 to 1986, Wise was Executive Vice President of Research and Development for the nutritional supplement company United Sciences of America, Inc. (USAI) and was responsible for formulating the company's products. In October 1986, USAI was the subject of an expose produced by NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

, which revealed the company’s use of fraudulent scientific claims and deceptive advertising. The FDA
Food and Drug Administration
The Food and Drug Administration is an agency of the United States Department of Health and Human Services, one of the United States federal executive departments...

 subsequently investigated USAI for pyramid-scheming
Pyramid scheme
A pyramid scheme is a non-sustainable business model that involves promising participants payment or services, primarily for enrolling other people into the scheme, rather than supplying any real investment or sale of products or services to the public...

, the use of false and misleading promotional materials, and for making prohibited disease treatment claims. Attorneys General in California, New York and Texas simultaneously filed lawsuits ordering USAI to change its marketing plan and sales claims. In response, USAI filed for bankruptcy and ceased operations in 1987. USAI’s deceptive sales and marketing tactics were reviewed in several articles published in 1986-1987. As Wise was primarily focused on scientific and research matters during his tenure, he was not among those faulted for the company's business woes.

Natural Alternatives International

In 1987, Dr. Wise joined Natural Alternatives International
Natural Alternatives International
Natural Alternatives International is an American company based in San Marcos, California which manufactures nutritional supplements such as Juice Plus. NAI was founded in 1980 by Mark A. LeDoux, and had 241 employees in 2007...

 (NAI) as the Director of Science and Technology. He was appointed Vice President of Research and Development in 1992 and served as Chief Scientific Officer from 2002 until June 2007, at which time he retired as an officer, being retained by the company as a consultant. As Chief Scientific Officer, Wise was paid an annual salary in excess of $200,000. and as a counsultant to NAI, he received compensation of $10,000 monthly. In mid-2006, shortly before the termination of his employment agreement with NAI, Wise owned 2.32% (182,340 shares) of the company’s common stock.
NAI manufactures a nutritional supplement known as Juice Plus+ for National Safety Associates
National Safety Associates
National Safety Associates is a privately-owned marketing company based in Collierville, Tennessee, best known for selling a line of water and air filters, and then the nutritional supplement Juice Plus, via multi-level marketing.-History:...

. Several of the research articles published on Juice Plus were co-authored by Wise.Plotnick, Gary; Corretti MC, Vogel RA, Hesslink, Jr. R, Wise JA. (2003). "Effect of supplemental phytonutrients on impairment of the flow-mediated brachial artery vasoactivity after a single high-fat meal" (pdf). J Am Coll Cardiol 41 (10): 1744-9. Some of them received criticism as being poorly designed.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK