Jeremys is a department store

Department store

A department store is a retail establishment which satisfies a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice of multiple merchandise lines, at variable price points, in all product categories...

 in the United States with two locations in California – San Francisco and Berkeley

Berkeley, California

Berkeley is a city on the east shore of the San Francisco Bay in Northern California, United States. Its neighbors to the south are the cities of Oakland and Emeryville. To the north is the city of Albany and the unincorporated community of Kensington...

.

Jeremys carries a large selection of men’s and women’s apparel, shoes and accessories. The San Francisco store carries an assortment of discounted high-end designer and local designer merchandise. The Berkeley store offers a mix of discounted couture wear

Haute couture

Haute couture refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses,...

 and vintage

Vintage clothing

Vintage clothing is a generic term for new or second hand garments originating from a previous era. The phrase is also used in connection with a retail outlet, e.g...

 inspired frocks.

History

In 1987, Berkeley native, Jeremy Kidson, established New West in a small rented office space. The store sold mostly samples purchased from local clothing companies and was only opened on Saturdays. With the support and demand for more merchandise, Kidson leased more locations and New West expanded its offerings to include menswear

Fashion

Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

, shoes and accessories.

In 1993, the name New West was changed to Jeremys when a large cosmetic company demanded they stop usage of their trademark

Trademark

A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...

ed name.

Throughout the 1990s, Jeremys expanded its locations. In 1996, Jeremys moved to its current location at Two South Park in San Francisco. By the late 1990s, Jeremys expanded to a location on the corner of College Avenue and Ashby Avenue

State Route 13 (California)

State Route 13 is a state highway in California. It is a short loop in Alameda County currently built from Interstate 580 in Oakland to Interstate 80/Interstate 580 in Berkeley....

in Berkeley.

Today

Jeremys has grown from a small rented office space into a department store with two locations. Jeremys now occupies four storefronts on College Avenue in Berkeley.