Jay Westervelt
Encyclopedia
Jay Westerveld is a former Professional Snowboarder and American Endangered species biologist
Biologist
A biologist is a scientist devoted to and producing results in biology through the study of life. Typically biologists study organisms and their relationship to their environment. Biologists involved in basic research attempt to discover underlying mechanisms that govern how organisms work...

, known for research of habitat generally associated with endangered species
Endangered species
An endangered species is a population of organisms which is at risk of becoming extinct because it is either few in numbers, or threatened by changing environmental or predation parameters...

 including the Clam shrimp
Clam shrimp
Clam shrimp are a taxon of bivalved branchiopod crustaceans that resemble the unrelated bivalved molluscs. They are extant, and known from the fossil record, from at least the Devonian period and perhaps before...

, Bog turtle
Bog turtle
The bog turtle is a semiaquatic turtle endemic to the eastern United States. It was first scientifically described in 1801 after an 18th century survey of Pennsylvania. It is the smallest North American turtle, measuring about long when fully grown...

 and the Northern Cricket Frog
Acris crepitans
The Northern Cricket Frog is a species of small Hylid frog native to the United States and northeastern Mexico. Despite being members of the tree frog family, they are not arboreal...

, among others.
.
Westerveld is noted for successful preservation efforts in New York state,.

Biology career

While studying remote tropical island ecology in the 1980s, Westervelt coined the term "Greenwash"
Jay Westervelt was successful in halting the illegal construction on the Glenmere hotel restoration project in early 2010 when it became apparent that the developers were operating without the required permits and endangering the cricket frog and plant life in the area.

Westerveld began endangered species research in the 1970s, having discovered several previously unrecorded populations of endangered biota
Biota (ecology)
Biota are the total collection of organisms of a geographic region or a time period, from local geographic scales and instantaneous temporal scales all the way up to whole-planet and whole-timescale spatiotemporal scales. The biota of the Earth lives in the biosphere.-See...

. Noting uncontrolled real estate development as the primary vector for biotic extirpation in the New York metropolitan region
New York metropolitan area
The New York metropolitan area, also known as Greater New York, or the Tri-State area, is the region that composes of New York City and the surrounding region...

, Westerveld began decades of field studies, surveying potential metropolitan populations of endangered species, in order to preserve critical habitat.
Westerveld is a prolific lecturer credited with coining several contemporary environmental neologisms.
He coined the familiar term Greenwash
Greenwash
Greenwashing , or "green sheen", is a form of spin in which green PR or green marketing is deceptively used to promote the perception that a company's policies or products are environmentally friendly.-Usage:...

 in a critical 1986 essay examining practices of the Hotel Industry.
.

Westerveld founded the Not-for-profit New York Natural History Council, a biological research group, in 2008.

In 2007 Westerveld founded the Sugar Loaf Historical Society, incorporated by the New York State Education Department
New York State Education Department
The New York State Education Department is the state education department in New York. It is part of the University of the State of New York , one of the most complete, interconnected systems of educational services in the United States...

, as a vehicle by which to enact cultural and natural history preservation and education.

In 2007, Westerveld founded the not-for-profit Glenmere Conservation Coalition, an educational organization developed by several local, state and national organizations to preserve the lands associated with Glenmere lake
Glenmere Lake
Glenmere Lake is a colonial mill pond or reservoir located in Orange County, New York, USA. It is New York State's largest and virtually last habitat of the Northern Cricket Frog , listed as endangered by the...

, which hosts New York's largest and virtually-last population of the endangered Northern Cricket Frog.

Snowboarding career

An avid professional snowboarder, Westerveld is often referred to as the Father of American Snowboard education for founding and directed North America's largest snowboard school in the mid 1980s, while embarking on a racing career.
Ensuing Winter seasons were spent pursuing his professional snowboard career in both North America and Europe. Westerveld's parents, both internationally-certified Ski instructors, directed a large, bustling International Ski School in the US, where Jay began ski instructing and ski racing at an early age. Jay's father, Walter, developed one of America's first integrated US-European ski racing and educational centers at Vernon Valley/ Great Gorge. Walter, described as a "Larger than Life" Ski Pro, was fatally injured while training in a slalom course in 1973. Jay began teaching within a few years of Walter's death.
By the 1980s, Jay Westerveld took up snowboarding and snowboard education while ski instructing & race coaching at Keystone/Arapaho Basin, Colorado. Westerveld became notable for bringing the Aspen Ski teaching method to Eastern ski resorts before being invited to the North American world cup snowboard team

Westerveld competed in alpine snowboard
Alpine snowboarding
Alpine snowboarding is a small niche of the sport of snowboarding. It is typically practised with hard plastic shelled boots called "hardboots" and carving or race-oriented snowboards. Loosely, it is the pursuit of snowboarding mostly on the ground, in the forward direction, with the primary goal...

disciplines, with mixed results. His strongest finishes were in the Super-G and Downhill events, with much of his competition occurring on European circuits. Westerveld also trained with the World-Cup Cross-M snowboard team. After retiring from alpine racing, Westerveld returned to snow sports education.
http://www.recordonline.com/apps/pbcs.dll/article?AID=/20090801/NEWS/908010329/-1/NEWS56

In 2009 he discovered a new population of rare Clam Shrimp, the fourth population recorded in New york state, out of approximately a dozen worldwide.

Westerveld continues to coach professional snowboarding, while spending warmer months in America, studying rare species in remote areas within hours of New York City.

External links

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