Iwo Zaniewski
Encyclopedia
Iwo Zaniewski is a Polish painter
, photographer, director and artistic director
of Przybora Zaniewski Ltd (PZL), an advertising agency
.
and drawing
media. His themes usually centre on scenes from everyday life while his earlier works are still lives
, nudes
and the occasional landscape
. Despite changes in convention as to the portrayal of reality over subsequent periods the characteristic feature of Zaniewski's paintings has remained essentially that of composition
. His use of composition rests upon an arrangement of forms wherein every potential alteration would give rise to a breakdown of cohesive construction and a deterioration of harmony. As such, his paintings are not readily ascribed to any one particular requisite trend in the history of contemporary art
. The key to Zaniewski's work is not its context or its being a public medium, rather a visual sensitivity in seeing comprehensively.
. Thereafter, his first Polish commercials were for ITI Agency. From 1992 to 1999 he was artistic director of the Grey Agency in Warsaw. He created advertising campaigns for lead brands such as Knorr
, Frugo, Okocim
, Radio Zet
, Lucky Strike
, and Malma. In 1999, along with Kot Przybora he founded the Przybora Zaniewski Ltd advertising agency (PLZ) where he is now both artistic director and a commercial director. PZL has created advertising campaigns for Frugo, Dębowe Mocne, Żubr
, Redds, Orlen, Tetley
, Olej Kujawski, Manuel, Simplus
, and the longest-running Polish advertising campaign for brand name Plus
.
Painting
Painting is the practice of applying paint, pigment, color or other medium to a surface . The application of the medium is commonly applied to the base with a brush but other objects can be used. In art, the term painting describes both the act and the result of the action. However, painting is...
, photographer, director and artistic director
Artistic director
An artistic director is the executive of an arts organization, particularly in a theatre company, that handles the organization's artistic direction. He or she is generally a producer and director, but not in the sense of a mogul, since the organization is generally a non-profit organization...
of Przybora Zaniewski Ltd (PZL), an advertising agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
.
Education
From 1976 to 1981 Zaniewski studied at the Warsaw Academy of Fine Arts. Until the mid-1980s he was active solely as a painter but later began creative work in commercials and photography.Painting
As a painter, Zaniewski works mostly in oilsOil paint
Oil paint is a type of slow-drying paint that consists of particles of pigment suspended in a drying oil, commonly linseed oil. The viscosity of the paint may be modified by the addition of a solvent such as turpentine or white spirit, and varnish may be added to increase the glossiness of the...
and drawing
Drawing
Drawing is a form of visual art that makes use of any number of drawing instruments to mark a two-dimensional medium. Common instruments include graphite pencils, pen and ink, inked brushes, wax color pencils, crayons, charcoal, chalk, pastels, markers, styluses, and various metals .An artist who...
media. His themes usually centre on scenes from everyday life while his earlier works are still lives
Still life
A still life is a work of art depicting mostly inanimate subject matter, typically commonplace objects which may be either natural or man-made...
, nudes
Art nude
An art nude is a work of art that takes the naked human form as its dominant subject. The term is used for painting, sculpture, photography, and mixed media.-Western tradition:...
and the occasional landscape
Landscape art
Landscape art is a term that covers the depiction of natural scenery such as mountains, valleys, trees, rivers, and forests, and especially art where the main subject is a wide view, with its elements arranged into a coherent composition. In other works landscape backgrounds for figures can still...
. Despite changes in convention as to the portrayal of reality over subsequent periods the characteristic feature of Zaniewski's paintings has remained essentially that of composition
Composition (visual arts)
In the visual arts – in particular painting, graphic design, photography and sculpture – composition is the placement or arrangement of visual elements or ingredients in a work of art or a photograph, as distinct from the subject of a work...
. His use of composition rests upon an arrangement of forms wherein every potential alteration would give rise to a breakdown of cohesive construction and a deterioration of harmony. As such, his paintings are not readily ascribed to any one particular requisite trend in the history of contemporary art
Contemporary art
Contemporary art can be defined variously as art produced at this present point in time or art produced since World War II. The definition of the word contemporary would support the first view, but museums of contemporary art commonly define their collections as consisting of art produced...
. The key to Zaniewski's work is not its context or its being a public medium, rather a visual sensitivity in seeing comprehensively.
Advertising career
Zaniewski's first commercial projects were for the Spanish advertising agency Bassat, Ogilvy & Mather in BarcelonaBarcelona
Barcelona is the second largest city in Spain after Madrid, and the capital of Catalonia, with a population of 1,621,537 within its administrative limits on a land area of...
. Thereafter, his first Polish commercials were for ITI Agency. From 1992 to 1999 he was artistic director of the Grey Agency in Warsaw. He created advertising campaigns for lead brands such as Knorr
Knorr
Knorr is a German food and beverage brand owned by the Anglo-Dutch company Unilever since 2000, when Unilever acquired Best Foods. It produces dehydrated soup mixes and condiments. The only country where Unilever did not have rights to the Knorr name is Japan, where trademark of the product there...
, Frugo, Okocim
Okocim
Okocim is a village in Brzesko County, Lesser Poland Voivodeship, Poland. Less than away from the village is Brzesko city. Okocim lies approximately south-west of Tarnów and east of the regional capital Kraków....
, Radio Zet
Radio Zet
Radio ZET – Polish commercial radio station. The current owner of the station is Eurozet. The editor-in-chief of Radio ZET is Mateusz Kirstein. The Radio started broadcasting on 28 September 1990, being the first private radio station in Warsaw.-History:...
, Lucky Strike
Lucky Strike
Lucky Strike is a brand of cigarette owned by the R.J. Reynolds Tobacco Company and British American Tobacco groups. Often referred to as "Luckies", Lucky Strike was the top selling cigarette in the United States during the 1930s.- History :...
, and Malma. In 1999, along with Kot Przybora he founded the Przybora Zaniewski Ltd advertising agency (PLZ) where he is now both artistic director and a commercial director. PZL has created advertising campaigns for Frugo, Dębowe Mocne, Żubr
Zubr
Zubr can refer to:*Żubr or Zubr, the name in several east European languages for the wisent or European bison *Zubr - a civic youth organization in Belarus*Zubr - a novel by Daniil Granin...
, Redds, Orlen, Tetley
Tetley
Tetley, a wholly owned subsidiary of Tata Global Beverages , is the world's second largest manufacturer and distributor of tea. Owned by India's Tata Group, Tetley's manufacturing and distribution business is spread across 40 countries and sells over 60 branded tea bags...
, Olej Kujawski, Manuel, Simplus
Simplus
Simplus is a brand name of one of pay-as-you-go services offered by a Polish GSM/UMTS provider - Polkomtel. The brand was introduced in 1999 as the first PAYG service in Poland....
, and the longest-running Polish advertising campaign for brand name Plus
Plus
Plus may refer to:* +, the mathematical sign, see plus and minus signs* +, the international call prefix* + , a 2011 album by Ed Sheeran* PLUS Loan, a United States Federal student loan* Plus Magazine, an online mathematics magazine...
.
Exhibitions
Zaniewski has exhibited actively since 1980. His most significant exhibitions and awards include:- Wahl Gallery, Warsaw 1981;
- 1984 Grand Prix at the 23rd Joan Miró Foundation International Competition, Barcelona;
- Galeria Narodowa Zachęta (collective exhibition), Warsaw 1985;
- Art Basel, Basle 1985;
- Japan International Artists Society (collective exhibition) Tokyo 1985;
- SARP Gallery, Warsaw 1989;
- Inny Świat Gallery, Kraków, 1990;
- Major Retrospective Exhibition at the National Museum in KrakówKrakówKraków also Krakow, or Cracow , is the second largest and one of the oldest cities in Poland. Situated on the Vistula River in the Lesser Poland region, the city dates back to the 7th century. Kraków has traditionally been one of the leading centres of Polish academic, cultural, and artistic life...
(held at the Arsenal building), under the patronage of Waldemar Dąbrowski, Polish Minister for Art and Culture, 2005; - 1st Place in the National Geographic photographic competition, Warsaw 2005;
- Today Art MuseumToday Art MuseumThe Today Art Museum in Beijing, is China's first private, non-profit museum. The museum's mission is to support the development of Chinese contemporary art....
, Beijing 2008; - All Gallery, Beijing 2008;
- International Art Fair, Shanghai 2008;
- Wilson Art Center, Shanghai 2008;
- Levant Gallery, Shanghai 2008;
- Sunshine Museum, Beijing (inaugural collective exhibition), Beijing 2008;
- CANART - Institute of Contemporary Art (inaugural collective exhibition), Shanghai 2008.