Tetley
Encyclopedia
Tetley, a wholly owned subsidiary of Tata Global Beverages (formerly Tata Tea
), is the world's second largest manufacturer and distributor of tea
. Owned by India
's Tata Group
, Tetley's manufacturing and distribution business is spread across 40 countries and sells over 60 branded tea bag
s. It is the largest tea company in the United Kingdom
and Canada
and the second largest in the United States
by volume.
After Tetley was purchased by the Tata Group in 2000, most of its business in Asia was integrated with Tata Tea
and the company planned to completely integrate its worldwide business with Tata Tea by 2006. The new group, Tata Tea Group, later renamed Tata Global Beverages, is the second largest manufacturer of tea in the world after Unilever
.
. They started to sell tea as well and became such a success that they set up as tea merchants, "Joseph Tetley & Co.", in 1837. They relocated to London
in 1856 and set up "Joseph Tetley & Company, Wholesale Tea Dealers". Tetley was the first company that launched tea in tea-bags in the United Kingdom in 1953.
The Tetley Group was created in July 1995 as a result of a buy-in management buy-out, when a group of investors bought what was then the worldwide beverage business from Allied Domecq
. The Tetley Group was purchased by India's Tata Group in February 2000 for £271m. It was one of the largest overseas acquisitions by an Indian company at that time. Tata Group is one of India's business conglomerates which encompass more than 90 companies including Tata Global Beverages. The acquisition has greatly helped Tata's business ambitions to hold a global tea company. As India continues to reduce import duties on tea, Tata Global Beverages has been able to offset its reduced share of the domestic market by its gains in Europe and North America.
In 1952, in an early example of cross-promotion, Petula Clark
's single "Anytime Is Tea-Time Now" was used to advertise Tetley on Radio Luxembourg
.
Tata Tea
Tata Tea Limited, also known as Tata-Tetley, is the world's second largest manufacturer and distributor of tea. Owned by India's Tata Group, the Tata Tea Limited markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMČA...
), is the world's second largest manufacturer and distributor of tea
Tea
Tea is an aromatic beverage prepared by adding cured leaves of the Camellia sinensis plant to hot water. The term also refers to the plant itself. After water, tea is the most widely consumed beverage in the world...
. Owned by India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
's Tata Group
Tata Group
Tata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. Tata Group is one of the largest companies in India by market capitalization and revenue. It has interests in communications and information technology, engineering, materials, services, energy,...
, Tetley's manufacturing and distribution business is spread across 40 countries and sells over 60 branded tea bag
Tea bag
A tea bag is a small, porous sealed bag containing tea leaves and used for brewing tea. Tea bags are commonly made of paper, silk or plastic. The bag contains the tea leaves while the tea is brewed, making it easier to dispose of the leaves, and performs the same function as a tea infuser...
s. It is the largest tea company in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
and the second largest in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
by volume.
After Tetley was purchased by the Tata Group in 2000, most of its business in Asia was integrated with Tata Tea
Tata Tea
Tata Tea Limited, also known as Tata-Tetley, is the world's second largest manufacturer and distributor of tea. Owned by India's Tata Group, the Tata Tea Limited markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMČA...
and the company planned to completely integrate its worldwide business with Tata Tea by 2006. The new group, Tata Tea Group, later renamed Tata Global Beverages, is the second largest manufacturer of tea in the world after Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
.
History
In 1822, two brothers, Joseph and Edward Tetley, started to sell salt from a pack horse in YorkshireYorkshire
Yorkshire is a historic county of northern England and the largest in the United Kingdom. Because of its great size in comparison to other English counties, functions have been increasingly undertaken over time by its subdivisions, which have also been subject to periodic reform...
. They started to sell tea as well and became such a success that they set up as tea merchants, "Joseph Tetley & Co.", in 1837. They relocated to London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
in 1856 and set up "Joseph Tetley & Company, Wholesale Tea Dealers". Tetley was the first company that launched tea in tea-bags in the United Kingdom in 1953.
The Tetley Group was created in July 1995 as a result of a buy-in management buy-out, when a group of investors bought what was then the worldwide beverage business from Allied Domecq
Allied Domecq
Allied Domecq PLC was an international company, headquartered in Bristol, UK that operated spirits, wine, and quick service restaurant businesses. It was once a FTSE 100 Index constituent but has been acquired by Pernod Ricard.-History:...
. The Tetley Group was purchased by India's Tata Group in February 2000 for £271m. It was one of the largest overseas acquisitions by an Indian company at that time. Tata Group is one of India's business conglomerates which encompass more than 90 companies including Tata Global Beverages. The acquisition has greatly helped Tata's business ambitions to hold a global tea company. As India continues to reduce import duties on tea, Tata Global Beverages has been able to offset its reduced share of the domestic market by its gains in Europe and North America.
In 1952, in an early example of cross-promotion, Petula Clark
Petula Clark
Petula Clark, CBE is an English singer, actress, and composer whose career has spanned seven decades.Clark's professional career began as an entertainer on BBC Radio during World War II...
's single "Anytime Is Tea-Time Now" was used to advertise Tetley on Radio Luxembourg
Radio Luxembourg (English)
Radio Luxembourg is a commercial broadcaster in many languages from the Grand Duchy of Luxembourg. It is nowadays known in most non-English languages as RTL ....
.
See also
- Brooke BondBrooke BondBrooke Bond is a brand-name of tea owned by Unilever, formerly an independent manufacturer in the United Kingdom, known for its PG Tips brand and its Brooke Bond tea cards.- History :...
- LiptonLiptonLipton is a brand of tea currently owned by Unilever.-History of Lipton Tea:Lipton was created at the end of the 19th century by a grocer, Sir Thomas Lipton, in Glasgow, Scotland. In 1893, he established the Thomas J. Lipton Co., a tea packing company with its headquarters and factory in Hobo ken,...
- PG TipsPG TipsPG Tips is a brand of tea in the United Kingdom, manufactured by Unilever UK. It is claimed that Britons drink 35 million cups of the tea every day.-Brand name:...
- Tata GroupTata GroupTata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. Tata Group is one of the largest companies in India by market capitalization and revenue. It has interests in communications and information technology, engineering, materials, services, energy,...
- Tata TeaTata TeaTata Tea Limited, also known as Tata-Tetley, is the world's second largest manufacturer and distributor of tea. Owned by India's Tata Group, the Tata Tea Limited markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMČA...
- Tetley Tea FolkTetley Tea FolkThe Tetley Tea Folk are animated characters used to advertise Tetley Tea from 1973 to 2001, and from 2010 to present.- Tea Folk History :The late John McGill Lewis of McCann Erickson originated The Tetley Tea Folk in 1973...
- Typhoo tea