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Ivar (brand)
Encyclopedia
Ivar is a brand of backpacks known for their patented main-compartment ergonomic shelving design. The shelf design concept was created originally by Ian Ivarson in 1998, who was a high school student at the time. Following graduation from college, Ivarson launched Ivar in July 2006 from Marin County, California
.
ergonomics
. At the time, Ivarson was a high school student at Marin Catholic in Kentfield, California
. Early prototypes were developed with a sewer in Berkeley, California
, and eventually progressed to direct relationships with unionized factories in Asia
. During early development, Ivarson also filed for patents. Until the actual launch of Ivar, development of the Ivar shelf system backpacks was slow as Ivarson was a college student and student-athlete during most that time.
Following graduation from the University of Denver
, Ivarson launched Ivar in July 2006 with one single daypack model from an office and warehouse on Bank Street in San Anselmo, California
. Today, the Ivar company has evolved with more models, a broader network of professionals, and is based in neighboring San Rafael, California
.
While Ivar product is sold via nearly all retail channels, it’s considered a specialty item given its limited distribution. Ivar is sold in an array of brick and mortar retailers in the sporting goods, outdoor, luggage, and bookstore categories.
The Ivar Shelf Design is patented, protected under no. 6474524. Ivarson USA LLC, formed in California in April 2002, is the owner of Ivar. The Company is supported by and managed, according to their website, by a network of designers and business development professionals.
Marin County, California
Marin County is a county located in the North San Francisco Bay Area of the U.S. state of California, across the Golden Gate Bridge from San Francisco. As of 2010, the population was 252,409. The county seat is San Rafael and the largest employer is the county government. Marin County is well...
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Company background
In 1998, an entrepreneurial Ian Ivarson conceived and designed an internal shelf system for backpacks with an aim to create better organization and weight distributionWeight distribution
Weight distribution is the apportioning of weight within a vehicle, especially cars, airplanes, and trains.In a vehicle which relies on gravity in some way, weight distribution directly affects a variety of vehicle characteristics, including handling, acceleration, traction, and component life...
ergonomics
Ergonomics
Ergonomics is the study of designing equipment and devices that fit the human body, its movements, and its cognitive abilities.The International Ergonomics Association defines ergonomics as follows:...
. At the time, Ivarson was a high school student at Marin Catholic in Kentfield, California
Kentfield, California
Kentfield is a census-designated place in Marin County, California, United States, just north of San Francisco. Kentfield is located on the Northwestern Pacific Railroad southwest of downtown San Rafael, at an elevation of 115 feet . The population was 6,485 at the 2010 census...
. Early prototypes were developed with a sewer in Berkeley, California
Berkeley, California
Berkeley is a city on the east shore of the San Francisco Bay in Northern California, United States. Its neighbors to the south are the cities of Oakland and Emeryville. To the north is the city of Albany and the unincorporated community of Kensington...
, and eventually progressed to direct relationships with unionized factories in Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
. During early development, Ivarson also filed for patents. Until the actual launch of Ivar, development of the Ivar shelf system backpacks was slow as Ivarson was a college student and student-athlete during most that time.
Following graduation from the University of Denver
University of Denver
The University of Denver is currently ranked 82nd among all public and private "National Universities" by U.S. News & World Report in the 2012 rankings....
, Ivarson launched Ivar in July 2006 with one single daypack model from an office and warehouse on Bank Street in San Anselmo, California
San Anselmo, California
San Anselmo is an incorporated town in Marin County, California, in the western United States. San Anselmo is located west of San Rafael, at an elevation of 46 feet . It is located about north of San Francisco. Neighboring towns include San Rafael to the east, Fairfax to the west, and Ross to the...
. Today, the Ivar company has evolved with more models, a broader network of professionals, and is based in neighboring San Rafael, California
San Rafael, California
San Rafael is a city and the county seat of Marin County, California, United States. The city is located in the North Bay region of the San Francisco Bay Area...
.
While Ivar product is sold via nearly all retail channels, it’s considered a specialty item given its limited distribution. Ivar is sold in an array of brick and mortar retailers in the sporting goods, outdoor, luggage, and bookstore categories.
The Ivar Shelf Design is patented, protected under no. 6474524. Ivarson USA LLC, formed in California in April 2002, is the owner of Ivar. The Company is supported by and managed, according to their website, by a network of designers and business development professionals.