InsideView
Encyclopedia
InsideView is a Software as a service
Software as a Service
Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...

 company that combines public, editorial and social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

 content for business research and intelligence. Founded in 2005, InsideView is mainly used by Sales
Sales
A sale is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial activity....

 teams in identifying and gathering information on potential clients.
The company presents this aggregated information to users via their website or within a company's customer relationship management
Customer relationship management
Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,...

 system.

History

InsideView was founded in 2005 by Umberto Milletti
Umberto Milletti
Umberto Milletti is the CEO and co-founder of InsideView, a San Francisco-based business search and intelligence company.Prior to founding InsideView, Milletti was an executive and co-founder of DigitalThink, an electronic learning enterprise solutions company that sought to address the entire...

, a former executive and co-founder at DigitalThink, an early Web-based corporate training company. In November 2007, the company acquired competitor TrueAdvantage. After the acquisition, InsideView moved all 2,500 TrueAdvantage customers over to its solution, laying off all 150 TrueAdvantage employees in India.

In March 2008, InsideView launched SalesView. InsideView was recognized as one of the “2010 Hottest San Francisco Companies” by Lead411 in May of 2010.

Products & Services

InsideView's platform aggregates information about companies, executives, and related events (news, blogs, SEC filings, job listings, social network data) for approximately 700,000 North American companies and 200,000 top international companies. This information comes from a variety of structured and unstructured content sources such as Reuters
Reuters
Reuters is a news agency headquartered in New York City. Until 2008 the Reuters news agency formed part of a British independent company, Reuters Group plc, which was also a provider of financial market data...

, Jigsaw (website)
Jigsaw (website)
Jigsaw is an online business directory of companies and business professionals that is built, maintained and accessed by a worldwide community of over a million subscribers. A large database allows members to exchange and share the business information of more than 29 million contacts from over 4...

, Cortera, NetProspex, Capital IQ, SimplyHired, LinkedIn
LinkedIn
LinkedIn is a business-related social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. , LinkedIn reports more than 120 million registered users in more than 200 countries and territories. The site is available in English, French,...

, and Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

. InsideView also parses news and information from approximately 20,000 Web-based news publications, Twitter feeds and blogs.

InsideView's core product, SalesView, is available as a stand-alone Web application as well as integrated with CRM vendors like salesforce.com
Salesforce.com
Salesforce.com is an enterprise cloud computing company headquartered in San Francisco that distributes business software on a subscription basis. Salesforce.com hosts the applications off-site...

, Oracle CRM On Demand, Microsoft Dynamics CRM
Microsoft Dynamics CRM
Microsoft Dynamics CRM is a multi-lingual Customer Relationship Management software package developed by Microsoft. Out of the box, the product focuses mainly on Sales, Marketing, and Service sectors, but Microsoft has been marketing Dynamics CRM as an XRM platform and has been encouraging...

, Netsuite
NetSuite
NetSuite Inc. is the leading vendor of cloud-based Software-as-a-Service integrated business management software for mid-market enterprises and divisions of large companies, with over 10,000 organizations and a +$225 billion market cap...

, SugarCRM
SugarCRM
SugarCRM is a software company based in Cupertino, California. They produce the web application Sugar, also known as SugarCRM, which is a customer relationship management system that is available in both open source and Commercial open source applications.Sugar's functionality includes sales-force...

, and Landslide Technologies.

Venture capital funding

In June 2007, the company raised $7.4 million in Series A funding, in a round led by Emergence Capital Partners, a venture capital firm in Silicon Valley
Silicon Valley
Silicon Valley is a term which refers to the southern part of the San Francisco Bay Area in Northern California in the United States. The region is home to many of the world's largest technology corporations...

that specializes in software-as-a-service funding. In January 2009, the company announced its second round of funding, again led by Emergence, of $6.5 million.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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