SugarCRM is a software company based in Cupertino, California

Cupertino, California

Cupertino is an affluent suburban city in Santa Clara County, California in the U.S., directly west of San Jose on the western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains. The population was 58,302 at the time of the 2010 census. Forbes...

. They produce the web application

Web application

A web application is an application that is accessed over a network such as the Internet or an intranet. The term may also mean a computer software application that is coded in a browser-supported language and reliant on a common web browser to render the application executable.Web applications are...

 Sugar, also known as SugarCRM, which is a customer relationship management

Customer relationship management

Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,...

 (CRM) system that is available in both open source

Open source

The term open source describes practices in production and development that promote access to the end product's source materials. Some consider open source a philosophy, others consider it a pragmatic methodology...

 and Commercial open source applications

Commercial open source applications

Open source software is widely used for private and non-commercial applications. In addition, many independent software vendors , value-added resellers , and hardware vendors use open source frameworks, modules, and libraries inside their proprietary, for-profit products and services...

.

Sugar's functionality includes sales-force automation, marketing campaigns, customer support

Customer support

Customer support is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product....

, collaboration

Collaborative software

Collaborative software is computer software designed to help people involved in a common task achieve goals...

, Mobile CRM, Social CRM

Social CRM

Social CRM is use of social media services, techniques and technology to enable organisations to engage with their customers. As an emerging discipline, interpretations of Social CRM vary, but the most frequently quoted definition is from Paul Greenberg:...

 and reporting.

The company operates a number of websites, including its commercial website Sugarcrm.com, a development website (SugarForge.org), Sugar Exchange (for third-party extensions), and user forums.
John Roberts

John Roberts (software entrepreneur)

John Roberts is an American software entrepreneur. He was a co-founder of SugarCRM, serving on both the board of directors and as CEO until resigning from both roles on May 7, 2009.-Career:...

 originally came up with the idea for SugarCRM on a long, rainy mountain bike ride in December 2003.