Informative advertising
Encyclopedia
Informative advertising is when advertising
is carried out in an informative manner. The idea is to give the ad the look of an official article to give it more credibility. Also, informative ads tend to help generate a good reputation.
In some circumstances a business might be required to run informative advertising as part of resolving a law suit. Tobacco
companies are one of the more notable examples of this.
Alcohol
producers have been running advertisements with the general message being don't drive drunk.
Some unions and trade organisations have run informative advertisements to promote public awareness of what they see as the value of their organization.
Governments agencies use this form of advertising. California State Highway Patrol
ran a "click-it or ticket" campaign explaining the risks involved in not using a seat belt.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
is carried out in an informative manner. The idea is to give the ad the look of an official article to give it more credibility. Also, informative ads tend to help generate a good reputation.
In some circumstances a business might be required to run informative advertising as part of resolving a law suit. Tobacco
Tobacco
Tobacco is an agricultural product processed from the leaves of plants in the genus Nicotiana. It can be consumed, used as a pesticide and, in the form of nicotine tartrate, used in some medicines...
companies are one of the more notable examples of this.
Alcohol
Alcohol
In chemistry, an alcohol is an organic compound in which the hydroxy functional group is bound to a carbon atom. In particular, this carbon center should be saturated, having single bonds to three other atoms....
producers have been running advertisements with the general message being don't drive drunk.
Some unions and trade organisations have run informative advertisements to promote public awareness of what they see as the value of their organization.
Governments agencies use this form of advertising. California State Highway Patrol
California Highway Patrol
The California Highway Patrol is a law enforcement agency of the U.S. state of California. The CHP has patrol jurisdiction over all California highways and also acts as the state police....
ran a "click-it or ticket" campaign explaining the risks involved in not using a seat belt.
See also
- InfomercialInfomercialInfomercials are direct response television commercials which generally include a phone number or website. There are long-form infomercials, which are typically between 15 and 30 minutes in length, and short-form infomercials, which are typically 30 seconds to 120 seconds in length. Infomercials...
- Public service announcementPublic service announcementA public service announcement or public service ad is a type of advertisement featured on television, radio, print or other media...