IceRocket is an Internet

Internet

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

 search engine

Search engine

A search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly called hits. Search engines help to minimize the time required to find information and the amount of information...

 which specializes in real-time search. Based in Dallas

Dallas, Texas

Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...

, Texas

Texas

Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...

, it launched in 2004 hoping to market itself solely through word of mouth.

IceRocket is backed by Mark Cuban

Mark Cuban

Mark Cuban is an American business magnate and investor. He is the owner of the National Basketball Association's Dallas Mavericks, Landmark Theatres, and Magnolia Pictures, and the chairman of the HDTV cable network HDNet....

 and headquartered

Headquarters

Headquarters denotes the location where most, if not all, of the important functions of an organization are coordinated. In the United States, the corporate headquarters represents the entity at the center or the top of a corporation taking full responsibility managing all business activities...

 in Dallas, Texas

Dallas, Texas

Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...

. The company has received angel funding from Mr. Cuban.

IceRocket is generally for blog searches but has expanded into searching the popular social networking websites Twitter

Twitter

Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

 and Facebook

Facebook

Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 as well as allowing searching of news and the world wide web

World Wide Web

The World Wide Web is a system of interlinked hypertext documents accessed via the Internet...

. IceRocket's Big Buzz feature allows users to search Blogs, Tweets, news, images etc all from one page.

The IceRocket site is a free resource for people looking to monitor their brand, it is ad supported. IceRocket has an API that it licenses to social media monitoring firms as well as PR agencies.

In August 2011, it was announced that IceRocket had been acquired by the Meltwater Group

Meltwater Group

Meltwater Group is a Software as a Service company founded in Oslo, Norway in 2001 based on research originally funded by the Norwegian Computing Center. The founder and CEO, Jørn Lyseggen, has also founded a number of other startups...

.