IMM Graduate School of Marketing
Encyclopedia
This article is about the IMM Graduate School of Marketing. For other uses, see IMM (disambiguation).

The IMM Graduate School of Marketing (IMM GSM) is a privately owned marketing school with headquarters in Johannesburg
Johannesburg
Johannesburg also known as Jozi, Jo'burg or Egoli, is the largest city in South Africa, by population. Johannesburg is the provincial capital of Gauteng, the wealthiest province in South Africa, having the largest economy of any metropolitan region in Sub-Saharan Africa...

, South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

.

It is an open and distance learning
Distance education
Distance education or distance learning is a field of education that focuses on teaching methods and technology with the aim of delivering teaching, often on an individual basis, to students who are not physically present in a traditional educational setting such as a classroom...

 institution which offers internationally accredited qualifications. It forms partnerships in Africa and elsewhere to produce marketing executives. IMM’s roots go back over 60 years, which makes it a well established graduate school.

The Graduate School's national office is in Johannesburg, and there are regional offices in Cape Town
Cape Town
Cape Town is the second-most populous city in South Africa, and the provincial capital and primate city of the Western Cape. As the seat of the National Parliament, it is also the legislative capital of the country. It forms part of the City of Cape Town metropolitan municipality...

 (Western Cape), Durban
Durban
Durban is the largest city in the South African province of KwaZulu-Natal and the third largest city in South Africa. It forms part of the eThekwini metropolitan municipality. Durban is famous for being the busiest port in South Africa. It is also seen as one of the major centres of tourism...

 (KwaZulu-Natal), and Harare
Harare
Harare before 1982 known as Salisbury) is the largest city and capital of Zimbabwe. It has an estimated population of 1,600,000, with 2,800,000 in its metropolitan area . Administratively, Harare is an independent city equivalent to a province. It is Zimbabwe's largest city and its...

 (Zimbabwe
Zimbabwe
Zimbabwe is a landlocked country located in the southern part of the African continent, between the Zambezi and Limpopo rivers. It is bordered by South Africa to the south, Botswana to the southwest, Zambia and a tip of Namibia to the northwest and Mozambique to the east. Zimbabwe has three...

). Many of the Student Support Centers are Institutions of Higher Education
Higher education
Higher, post-secondary, tertiary, or third level education refers to the stage of learning that occurs at universities, academies, colleges, seminaries, and institutes of technology...

 in their own right but make use of the IMM GSM to add additional accredited qualifications to their portfolio. Most notable amongst these Student Support Centers are Damelin
Damelin
Damelin is a college in South Africa. It was founded by Benjamin Damelin in 1943. Damelin campuses, over forty in number, are spread throughout southern Africa. It is a wholly owned division of The Education Investment Corporation Limited,...

, Durban University of Technology
Durban University of Technology
The Durban University of Technology is a University of Technology in KwaZulu-Natal, South Africa. It was formed in 2002 by the merger of Technikon Natal and ML Sultan Technikon and was previously known as the Durban Institute of Technology. It has four campuses in Durban, and two in Pietermaritzburg...

 and Varsity College who offer the relevant tuition and IMM qualifications at some of their campuses.

Potential students need a school-leaving qualification that would entitle them to enter a university or college in their own country.

Accreditation

The IMM GSM is registered with the South African Department of Education (00HB13), and is accredited by the Council on Higher Education (CHE).
The IMM Graduate School of Marketing (IMM GSM) is registered with the Department of Higher Education (DoE) as a private higher institution under the Higher Education Act, 1997 Registration Certificate No. 2000/HE07/013 .

The South African Qualifications Authority
South African Qualifications Authority
The South African Qualifications Authority is a statutory body, established in terms of the SAQA Act, No. 58 of 1995. It is made up of 29 members appointed by the Minister of Education in consultation with the Minister of Labour...

 (SAQA) registers all courses. The highest qualification currently (2010) offered by the IMM GSM is the BBAM (Bachelor of Business Administration
Bachelor of Business Administration
The Bachelor of Business Administration is a bachelor's degree in Commerce and business administration. In most universities, the degree is conferred upon a student after four years of full-time study in one or more areas of business concentrations; see below...

 in Marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

) and is submitted under NQF level 7 (Professional Qualification / Honours Degree / Post Graduate Certificate).

International recognition

Because all IMM qualifications are rated on the South African NQF system UKNARIC recognizes the qualifications and compare them to specific levels with the UK education system.

IMM Diploma and Degree holders automatically get entry to the Chartered Institute of Marketing
Chartered Institute of Marketing
The Chartered Institute of Marketing claims to be the world's largest organisation of professional marketers. It is based in UK with over 40,000 members worldwide. It's headquarters are in Cookham near Maidenhead, CIM offers professional development to marketing practitioners across the world...

  Professional Postgraduate Diploma qualification.

Ranking

Eastern Cape

  • Varsity College Port Elizabeth
  • Port Elizabeth FET College
  • Damelin (Port Elizabeth)

Johannesburg

  • Aristotelian College Bedfordview
  • Aristotelian College Rivonia
  • Damelin Boksburg
  • Damelin Braamfontein
    Braamfontein
    Braamfontein is a central suburb of Johannesburg, in South Africa. It is well located, straddling Jan Smuts Avenue and Empire Road. The Nelson Mandela bridge is a landmark that connects Braamfontein to the city...

  • Damelin Midrand
  • Global School of Business (Sandton)
  • Kaizen Business Education Centre (Edenvale
    Edenvale, Gauteng
    Edenvale is a town on the East Rand in Gauteng, South Africa. It started out in 1903, after the Anglo Boer War as a small settlement named Rietfontein which sprung up around the Rietfontein Gold Mine. It was made a municipality in 1942. It was initially populated by Cornish mineworkers. Modern...

    )
  • Rissik Business School (Sandton)
  • Spectrium College (Braamfontein
    Braamfontein
    Braamfontein is a central suburb of Johannesburg, in South Africa. It is well located, straddling Jan Smuts Avenue and Empire Road. The Nelson Mandela bridge is a landmark that connects Braamfontein to the city...

    )
  • The Graduate Academy (Benoni
    Benoni, Gauteng
    Benoni is a city with 654,509 inhabitants on the East Rand in the South African province of Gauteng. Since 2000, it has been part of the Ekurhuleni Metropolitan Municipality.- History :...

    )
  • Varsity College Sandton

Pretoria

  • Damelin Centurion
    Centurion, Gauteng
    Centurion is an area with 279,430 inhabitants in Gauteng Province of South Africa, located between Pretoria and Midrand . Formerly an independent municipality, with its own town council, it is now part of the City of Tshwane Metropolitan Municipality...

  • Oakfields College (Menlyn)
  • Varsity College Pretoria (Lynnwood)

KwaZulu-Natal

  • Damelin Campus (Durban)
  • Durban University of Technology (Durban)
  • Durban University of Technology (Pietermaritzburg)
  • Varsity College (Durban North)
  • Varsity College (Westville)
  • Varsity College (Pietermaritzburg
    Pietermaritzburg
    Pietermaritzburg is the capital and second largest city in the province of KwaZulu-Natal, South Africa. It was founded in 1838, and is currently governed by the Msunduzi Local Municipality. Its "purist" Zulu name is umGungundlovu, and this is the name used for the district municipality...

    )
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