Green Mountain Coffee Roasters
Encyclopedia
Green Mountain Coffee Roasters is a publicly-traded brand of coffee based at Waterbury
in the U.S. state of Vermont
. The brand specializes in organic, fair trade
, and specialty gourmet coffees. Keurig
is a wholly owned subsidiary of Green Mountain Coffee Roasters, Inc., and sells many of their coffee varieties as K-Cups. In June 2009, Green Mountain Coffee Roasters had annual revenue exceeding $715 million.
Green Mountain Coffee Roasters was ranked #1 in "The Best Corporate Citizens" in 2006 and 2007.
coffees and offers over 100 different coffee selections, including certified organic
, Fair Trade Certified, estate, signature blends and flavored coffees that sell under the company's and Newman’s Own Organics brands.
In 2006, the company acquired Keurig, Incorporated, a manufacturer of single-cup brewing systems. Keurig sells its single-cup brewers in domestic wholesale and retail markets and directly to end consumers.
Green Mountain Coffee Roasters went public in September 1993 and is listed on the NASDAQ Global Select Market under the stock symbol GMCR.
On September 14, 2010, Green Mountain Coffee bought Quebec-based coffee services company Van Houtte
for $915 million. On September 28, 2010, the company's stock rose to an all-time high, but the company disclosed after the markets closed that the Securities and Exchange Commission has requested documents and data from Green Mountain Coffee Roasters related to an inquiry into how it accounts for revenue.
On March 10, 2011, Green Mountain Coffee and Starbucks
announced a deal whereby Starbucks would sell its coffee in single-serve pods for brewing with
Green Mountain's Keurig machines. Starbucks would sell Keurig machines in their stores as part of the deal.
in Waitsfield Vermont, roasting and serving coffee. Demand for the coffee grew, with local restaurants and inns asking to be supplied as well. While the original café is no longer owned by Green Mountain Coffee, the company now maintains its headquarters in Waterbury, Vermont where it has a 90000 square feet (8,361.3 m²) roasting and distribution facility. The company’s operations are supplemented by regional distribution centers in Maine, Upstate New York, Massachusetts and Connecticut.
In October 2006, Green Mountain Coffee Roasters opened a Visitors' Center and Café within the restored Waterbury Train Station.
under the Newman's Own Organics label.
Green Mountain Coffee Roasters has contributed at least five percent of its pre-tax profit annually to support initiatives that it considers socially responsible. Green Mountain Coffee Roasters has been ranked No. 1 on the list of "100 Best Corporate Citizens," now published by CRO magazine, in 2006 and 2007.
In July 2006, Green Mountain Coffee Roasters launched an all-natural paper hot beverage cup. Produced in partnership with NatureWorks and International Paper
, the cup is lined with a bio-plastic made from sugar – a 100% natural and renewable resource. In May 2007, Green Mountain Coffee Roasters and International Paper were recognized with a 2007 Sustainability Award from the Specialty Coffee Association of America for their partnership that resulted in the eco-tainer cup.
In 2004, the company initiated an agreement with Bruegger's
to source, roast, and package coffee for all of the chain's bakery-cafes. With an emphasis on fair trade coffee, custom blends are created for Bruegger's each season, with the basic blends being available all year round.
In 2005, the company began selling Newman’s Own Organic Blend in more than 600 McDonald's
restaurants in the Northeastern United States
. In 2007, the company had extended its agreement with McDonald's USA to source, roast and package Newman's Own Organics Blend coffee exclusively for more than 600 McDonald's restaurants in Massachusetts, Connecticut, Rhode Island, Vermont, New Hampshire, Maine and Albany, NY. McDonald’s introduced Newman's Own Organics Coffee roasted by Green Mountain to its restaurants in New England and Albany, New York in 2005.
Green Mountain Coffee Roasters also operates a direct mail and e-commerce business.
In 2007, the company sold 27000000 pounds (12,246,994 kg) of coffee through various retailers, up 10% over 2006.
, and the large inventory with a single vendor, M. Block. Most analysts believe that the company practices are sound.
Waterbury, Vermont
Waterbury is a town in Washington County in central Vermont, in the United States. It is also the name of a village within that town. The population was 4,915 at the 2000 census.-Economy:-Industry:...
in the U.S. state of Vermont
Vermont
Vermont is a state in the New England region of the northeastern United States of America. The state ranks 43rd in land area, , and 45th in total area. Its population according to the 2010 census, 630,337, is the second smallest in the country, larger only than Wyoming. It is the only New England...
. The brand specializes in organic, fair trade
Fair trade
Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards...
, and specialty gourmet coffees. Keurig
Keurig
Keurig is a Reading, Massachusetts-based coffee machine manufacturing company, known for its K-Cup single-serving brewing system.- Company :Keurig was founded in 1992 by Olaf Keurig...
is a wholly owned subsidiary of Green Mountain Coffee Roasters, Inc., and sells many of their coffee varieties as K-Cups. In June 2009, Green Mountain Coffee Roasters had annual revenue exceeding $715 million.
Green Mountain Coffee Roasters was ranked #1 in "The Best Corporate Citizens" in 2006 and 2007.
Overview
Green Mountain Coffee Roasters is a specialty coffee company based in Waterbury, Vermont. The company roasts 100% ArabicaCoffea arabica
Coffea arabica is a species of Coffea originally indigenous to the mountains of Yemen in the Arabian Peninsula, hence its name, and also from the southwestern highlands of Ethiopia and southeastern Sudan. It is also known as the "coffee shrub of Arabia", "mountain coffee" or "arabica coffee"...
coffees and offers over 100 different coffee selections, including certified organic
Organic certification
Organic certification is a certification process for producers of organic food and other organic agricultural products. In general, any business directly involved in food production can be certified, including seed suppliers, farmers, [food] processors, retailers and restaurants.Requirements vary...
, Fair Trade Certified, estate, signature blends and flavored coffees that sell under the company's and Newman’s Own Organics brands.
In 2006, the company acquired Keurig, Incorporated, a manufacturer of single-cup brewing systems. Keurig sells its single-cup brewers in domestic wholesale and retail markets and directly to end consumers.
Green Mountain Coffee Roasters went public in September 1993 and is listed on the NASDAQ Global Select Market under the stock symbol GMCR.
On September 14, 2010, Green Mountain Coffee bought Quebec-based coffee services company Van Houtte
Van Houtte
Van Houtte Inc. is a company based in Montreal, Quebec, Canada that processes, distributes and sells coffee and related products.French-born Albert-Louis Van Houtte emigrated to Canada in 1912. After the First World War made his attempt at a horse importing business unsustainable, he turned to...
for $915 million. On September 28, 2010, the company's stock rose to an all-time high, but the company disclosed after the markets closed that the Securities and Exchange Commission has requested documents and data from Green Mountain Coffee Roasters related to an inquiry into how it accounts for revenue.
On March 10, 2011, Green Mountain Coffee and Starbucks
Starbucks
Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...
announced a deal whereby Starbucks would sell its coffee in single-serve pods for brewing with
Green Mountain's Keurig machines. Starbucks would sell Keurig machines in their stores as part of the deal.
History
Green Mountain Coffee Roasters began in 1981 as a small caféCafé
A café , also spelled cafe, in most countries refers to an establishment which focuses on serving coffee, like an American coffeehouse. In the United States, it may refer to an informal restaurant, offering a range of hot meals and made-to-order sandwiches...
in Waitsfield Vermont, roasting and serving coffee. Demand for the coffee grew, with local restaurants and inns asking to be supplied as well. While the original café is no longer owned by Green Mountain Coffee, the company now maintains its headquarters in Waterbury, Vermont where it has a 90000 square feet (8,361.3 m²) roasting and distribution facility. The company’s operations are supplemented by regional distribution centers in Maine, Upstate New York, Massachusetts and Connecticut.
In October 2006, Green Mountain Coffee Roasters opened a Visitors' Center and Café within the restored Waterbury Train Station.
Environmental initiatives
In October 2002, Green Mountain signed an agreement to sell fair trade coffeeFair trade coffee
Fair trade coffee is coffee which is purchased directly from the growers for a higher price than standard coffee. Fair trade coffee is one of many fair trade certified products available around the world. The purpose of fair trade is to promote healthier working conditions and greater economic...
under the Newman's Own Organics label.
Green Mountain Coffee Roasters has contributed at least five percent of its pre-tax profit annually to support initiatives that it considers socially responsible. Green Mountain Coffee Roasters has been ranked No. 1 on the list of "100 Best Corporate Citizens," now published by CRO magazine, in 2006 and 2007.
In July 2006, Green Mountain Coffee Roasters launched an all-natural paper hot beverage cup. Produced in partnership with NatureWorks and International Paper
International Paper
International Paper Company is an American pulp and paper company, the largest such company in the world. It has approximately 59,500 employees, and it is headquartered in Memphis, Tennessee.-History:...
, the cup is lined with a bio-plastic made from sugar – a 100% natural and renewable resource. In May 2007, Green Mountain Coffee Roasters and International Paper were recognized with a 2007 Sustainability Award from the Specialty Coffee Association of America for their partnership that resulted in the eco-tainer cup.
Marketing
The majority of Green Mountain Coffee's revenue is derived from over 8,000 wholesale customer accounts. The wholesale operation serves supermarket, specialty food store, convenience store, food service, hotel, restaurant, university, travel and office coffee service customers.In 2004, the company initiated an agreement with Bruegger's
Bruegger's
Bruegger's Enterprises, Inc., and wholly owned subsidiary Threecaf Brands Canada, Inc., are franchisers and operators of Bruegger's bakery-cafés, Timothy's World Coffee, mmmuffins, and Michel's Baguette....
to source, roast, and package coffee for all of the chain's bakery-cafes. With an emphasis on fair trade coffee, custom blends are created for Bruegger's each season, with the basic blends being available all year round.
In 2005, the company began selling Newman’s Own Organic Blend in more than 600 McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
restaurants in the Northeastern United States
Northeastern United States
The Northeastern United States is a region of the United States as defined by the United States Census Bureau.-Composition:The region comprises nine states: the New England states of Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont; and the Mid-Atlantic states of New...
. In 2007, the company had extended its agreement with McDonald's USA to source, roast and package Newman's Own Organics Blend coffee exclusively for more than 600 McDonald's restaurants in Massachusetts, Connecticut, Rhode Island, Vermont, New Hampshire, Maine and Albany, NY. McDonald’s introduced Newman's Own Organics Coffee roasted by Green Mountain to its restaurants in New England and Albany, New York in 2005.
Green Mountain Coffee Roasters also operates a direct mail and e-commerce business.
In 2007, the company sold 27000000 pounds (12,246,994 kg) of coffee through various retailers, up 10% over 2006.
Accounting issues
In September 2010, the company announced that U.S. regulators inquired into some of Green Mountain's accounting practices, including revenue recognitionRevenue recognition
The revenue recognition principle is a cornerstone of accrual accounting together with matching principle. They both determine the accounting period, in which revenues and expenses are recognized...
, and the large inventory with a single vendor, M. Block. Most analysts believe that the company practices are sound.
External links
- Official Green Mountain Coffee Website
- Video interview with Rick Peyser, director of "coffee community outreach"
- Keurig
- Newman's Own Organics Coffee
- Celestial Seasonings
- Transfair USA