FulMarxx Shorts Fest began as a one-man one-room set up at the Mudra Institute of Communications Ahmedabad

Mudra Institute of Communications Ahmedabad

Mudra Institute of Communications Ahmedabad is an academic institution for professional communications management skills in India. Established in 1991, it is located on the outskirts of the western Indian city of Ahmedabad and is known to be one of the most prestigious institutes offering the...

 (MICA) Entrepreneurship Development Center, with a dream to tap the short films market in India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

. For a long time, the short film format has been ignored and often considered to only documentary film

Documentary film

Documentary films constitute a broad category of nonfictional motion pictures intended to document some aspect of reality, primarily for the purposes of instruction or maintaining a historical record...

s or just a stepping stone to feature film

Feature film

In the film industry, a feature film is a film production made for initial distribution in theaters and being the main attraction of the screening, rather than a short film screened before it; a full length movie...

making. While there exist numerous filmmakers who indulge in the medium for the love of it, FulMarxx realised that the short film format provided for a very different form for storytelling

Storytelling

Storytelling is the conveying of events in words, images and sounds, often by improvisation or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation and in order to instill moral values...

.

The FulMarxx Short Fest 2008 did just that, facilitating an audience for short films while at the same time acknowledging and awarding upcoming Indian and global talent in storytelling. The FulMarxx dream went international in the first year itself with an overwhelming 63 entries from 18 countries, setting a trend of its kind in India. With rave reviews and appreciation pouring from all corners of the media FulMarxx got widely acknowledged and lauded. The enthused team drew inspiration from their laurels and aspired to scale greater peaks. Within a year, the FulMarxx Shorts Fest transformed into the International Film Festival Ahmedabad

International Film Festival Ahmedabad

- Festival :The festival, an annual feature of Ahmedabad started as FulMarxx Shorts Fest in 2007 and subsequently evolved into International Film Festival Ahmedabad showcasing Retrospectives, World Cinema, Indian Panorama, Cinema of Gujarat, Children Films and Shorts- The Vision :Facilitate...

(http://www.ifilmfest.in/) and since then has become an annual event to be held every year in the month of August.

The festival was founded by Shiladitya Bora.

http://economictimes.indiatimes.com/Opinion/Starting_Up/FulMarxx_filmed_entertainment_co_is_flourishing_/articleshow/3634627.cms