Everyman Campaign
Encyclopedia
The Everyman Campaign is a campaign that was launched in the UK by The Institute of Cancer Research
Institute of Cancer Research
The Institute of Cancer Research is a cancer research institute located in London, United Kingdom and a constituent college of the federal University of London. The ICR was founded in 1909 as a research department of the Royal Marsden Hospital and joined the University of London in 2003...

 in 1997. It seeks to raise awareness of testicular
Testicle
The testicle is the male gonad in animals. Like the ovaries to which they are homologous, testes are components of both the reproductive system and the endocrine system...

 and prostate
Prostate
The prostate is a compound tubuloalveolar exocrine gland of the male reproductive system in most mammals....

 cancer
Cancer
Cancer , known medically as a malignant neoplasm, is a large group of different diseases, all involving unregulated cell growth. In cancer, cells divide and grow uncontrollably, forming malignant tumors, and invade nearby parts of the body. The cancer may also spread to more distant parts of the...

 and to raise funds to research treatments.

Everyman runs a variety of campaigns, initiatives and adverts to raise awareness of male cancer and receives funding support from Tacheback
Tacheback
Tacheback is the name of a UK charitable event where each September, thousands of men grow a sponsored moustache for that month to raise money for the Everyman Campaign, a UK male cancer research charity which funds research in and awareness of male prostate and testicular cancers.The name is a mix...

, a UK charitable event where each September, thousands of men grow a sponsored mustache for that month to raise money for the Everyman's research.

In July 2009, the international pizza
Pizza
Pizza is an oven-baked, flat, disc-shaped bread typically topped with a tomato sauce, cheese and various toppings.Originating in Italy, from the Neapolitan cuisine, the dish has become popular in many parts of the world. An establishment that makes and sells pizzas is called a "pizzeria"...

 delivery company, Papa John's, changed their official sponsor from Barnardo's
Barnardo's
Barnardo's is a British charity founded by Thomas John Barnardo in 1866, to care for vulnerable children and young people. As of 2010, it spends over £190 million each year on more than 400 local services aimed at helping these same groups...

to the Everyman campaign and even has its own pizza called the Everyman on its menu, where for every pizza sold, Papa John's gives 50p to the charity.
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