Etisalat Egypt
Encyclopedia
Etisalat Egypt is a subsidiary of Etisalat
Etisalat
Emirates Telecommunications Corporation, branded trade name Etisalat is a UAE based telecommunications services provider, currently operating in 18 countries across Asia, the Middle East and Africa...

 U.A.E., the sole telecommunications services provider in the United Arab Emirates
United Arab Emirates
The United Arab Emirates, abbreviated as the UAE, or shortened to "the Emirates", is a state situated in the southeast of the Arabian Peninsula in Western Asia on the Persian Gulf, bordering Oman, and Saudi Arabia, and sharing sea borders with Iraq, Kuwait, Bahrain, Qatar, and Iran.The UAE is a...

 from 1976 until the arrival of Du (telco)
Du (telco)
The Emirates Integrated Telecommunications Company is a telecommunications company in the United Arab Emirates. Although Emirates Integrated Telecommunications Company is its legal name, it was commercially rebranded as du in February 2006...

 in February 2007, and the first 3.5G network operator in Egypt
Egypt
Egypt , officially the Arab Republic of Egypt, Arabic: , is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Southwest Asia. Egypt is thus a transcontinental country, and a major power in Africa, the Mediterranean Basin, the Middle East and the Muslim world...

. Etisalat Misr is one of 18 service providers managed by Etisalat in the Middle East, Asia and Africa. Etisalat currently has access to a potential market of over 400 million subscribers and today Etisalat services over 32 million subscribers including the total number of fixed-line, Internet, mobile and television from each of its subsidiaries.
In November 2007, Etisalat upgraded to 3.75G which is the marketing term for HSUPA (High Speed Uplink Packet access). The Uplink channel carries information from the mobile terminal to the network such as file uploading, e-mail attachments and user response in interactive games. HSUPA is an enhancement of 3.5G networks that increases upload speeds. Current handsets support up to 1.4 Mbit/s. HSDPA stands for High Speed Downlink Packet access. A Downlink channel carries information from the network to the mobile terminal such as video and music downloads. Etisalat is the first mobile operator in Egypt to offer Downlink speeds up to 7.2 Mbit/s which is two times faster than 3.5G downlink speeds. It is currently available in specific locations in Cairo and outside Cairo and expected to be available where there is 3G network by the end of November 2007.

The incumbent was bought based on a consortium led by Etisalat U.A.E. in July 2006. Joining the consortium were
  • The Egyptian National Post Authority with a 20 % share,
  • National Bank of Egypt
    National Bank of Egypt
    - in arabic National Bank of Egypt is the oldest and largest bank in Egypt, and has 405 branches within the country, including 131 in Cairo. It has assets of L.E. 185.3 bn., total deposits of L.E. 155.2 bn., and total loans and advances of L.E. 83 bn...

     with a 10% share,
  • Al Nabodah Investment Company with a 1.5% share,
  • Technical Investment Company with a 1.5% share
  • Mawarid Finance
    Mawarid Finance
    Mawarid Finance is a private joint stock company in Dubai, UAE providing Shari'a-compliant financial services. It was founded in 2006 with a paid-up capital of AED 1 billion...

     with a 1% share,
  • and Commercial International Bank
    Commercial International Bank
    Commercial International Bank, or CIB, is an Egyptian bank headquartered in Cairo, Egypt. The bank is the largest private-sector lender in Egypt.- History :...

     with a 1% share.

License

The bidding went up to an all-time high reaching finally LE 16.7 billion (3.1 billion US $) and acquiring the 3.5G license as well http://www.businesstodayegypt.com/article.aspx?ArticleID=6902

On September 12, 2006, it was announced that the network will be built by Ericsson
Ericsson
Ericsson , one of Sweden's largest companies, is a provider of telecommunication and data communication systems, and related services, covering a range of technologies, including especially mobile networks...

 of Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

, and Huawei
Huawei
Huawei is a Chinese multinational networking and telecommunications equipment and services company headquartered in Shenzhen, Guangdong, China...

 of China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

, at a cost of approximately 1.2 billion US dollars http://www.forbes.com/technology/feeds/afx/2006/09/14/afx3016264.html.

Etisalat is one of three mobile operators in Egypt and since it was acquired, it provided more than 1,700 job opportunities with hopes to reach over 3,000 employees within the next two years.

Despite entering the market late into the game, Etisalat was able to hit the 1 million subscribers mark only 50 days after launching on April 30, 2007.

Launch

The official announcement of the launch was on 30 April 2007. Along with announcing the 3G services launch in Cairo.

Network and coverage

Being the sole 3.75G network in Egypt has given Etisalat its edge in the market providing faster connection utilizing a destinguished infrastructure notably a NGN over the first IPbackbone solution in the country. Although the incumbent is still new in the market, network coverage has extended to make sure there is coverage in all major cities including Cairo
Cairo
Cairo , is the capital of Egypt and the largest city in the Arab world and Africa, and the 16th largest metropolitan area in the world. Nicknamed "The City of a Thousand Minarets" for its preponderance of Islamic architecture, Cairo has long been a centre of the region's political and cultural life...

, Alexandria
Alexandria
Alexandria is the second-largest city of Egypt, with a population of 4.1 million, extending about along the coast of the Mediterranean Sea in the north central part of the country; it is also the largest city lying directly on the Mediterranean coast. It is Egypt's largest seaport, serving...

, Zagazig
Zagazig
Zagazig is a town in Lower Egypt. Situated in the eastern part of the Nile delta, it is the capital of the governorate of Sharqia.As of 1999, its population was approximately 279,000. It is built on a branch of the Fresh Water or Ismaïlia Canal and on al-Muˤizz Canal , and is 47 miles by rail...

, Tanta
Tanta
Tanta is a city in Egypt. It is the country's fifth largest populated area, with an estimated 429,000 inhabitants . Tanta is located north of Cairo and southeast of Alexandria...

, Sharm el Sheikh, Luxor
Luxor
Luxor is a city in Upper Egypt and the capital of Luxor Governorate. The population numbers 487,896 , with an area of approximately . As the site of the Ancient Egyptian city of Thebes, Luxor has frequently been characterized as the "world's greatest open air museum", as the ruins of the temple...

 and many more. Etisalat has set a goal to reach full network coverage in all of Egypt, whether there are inhabitants in that area or not, by the end of 2008.

With 3.75G technology, subscribers can:
  • video-call;
  • watch live TV;
  • have access to high-speed internet connection and download;
  • have access to a mobile portal built exclusively for Etisalat subscribers.


3.75G is the latest technology that encapsulates some protocols like UMTS, HSDPA and HSUPA.

Market share

Currently Etisalat has more than 14 million active subscribers from almost 55 million mobile subscribers in Egypt.

Internet Service

In early 2009 Etisalat has acquired two working ISP Nile On Line and EgyNet. In sequence two subsidiaries were acquired also. Now Etisalat is offering ADSL service along with the usual Mobile Services.

Sponsorship

To reach a wider audience further demonstrate to the Egyptian population Etisalat’s capability, Etisalat has become the sole sponsor of many things since its launch.

Sports sponsorships

Etisalat signed a contract with the Egyptian football association to fully sponsor the Egyptian football and so,
The Egyptian football league name has been changed to Etisalat Dawry دوري اتصالات,
literally: Etisalat league).which has become more competitive than ever,
Moreover, the Egyptian National Team won the African Cup Of Nations 08 under etisalat media
support.

Etisalat sponsored the Egyptian Paralympics committee

Top executives

  • Chairman: Mr. Gamal El Sadat
  • Chief Executive Officer & MD: Mr. Saleh El Abdooli
  • Chief Information Officer: Mr. Sabri Yahya
  • Chief Commercial Officer: Mr. Hazem Metwally
  • Chief Technical Officer: Mr. Haitham AbdulRazzak
  • Chief Human Resources Officer: Mr. Younes Al Nimr
  • Chief Financial Officer: Mr. Ehab Rouchdy
  • Program Management Officer (Technical): Mr. Hisham FagElNour
  • Program Management Officer (Commercial): Mr. Tamer Zanaty
  • Program Management Officer (Special Projects): Mr. Jawhar Dawoud
  • Director of Carrier Relations: Mr. Ali Al Bustani
  • Director of Legal Affairs: Mr. Maki Badawi
  • Head of Government Relations: Mr. Mohamed Walaa Nagui
  • Director of Administration & Contracts: Mr. Mohamed Hafez

External links


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