Enterprise 2.0
Encyclopedia
Enterprise 2.0 is the use of "Web 2.0
" technologies within an organization
to enable or streamline business process
es while enhancing collaboration - connecting people through the use of social-media
tools. Enterprise 2.0 aims to help employees, customers and suppliers collaborate, share, and organize information. Andrew McAfee describes Enterprise 2.0 as "the use of emergent social software platforms within companies, or between companies and their partners or customers".
Professor Andrew McAfee coined the term "Enterprise 2.0" in 2006 to describe how the Web 2.0 "technologies could be used on organizations['] intranet and extranets".
Social network tools help managers find the right person or group for the appropriate task
messages, online journals and knowledge-management
forums. Google Inc. and Facebook, Inc. pioneered this practice within their own corporations. Instead of a flashy launch event or a press conference, corporations have started to use internal and external corporate blogs. Corporate blogs are becoming a part of the standard set of corporate communication tools and the emerging portfolio of social-media tools. Features like tags and rating help corporate employees find content and make judgements about policies or procedures.
s provide an easy-to-use environment for subject-matter experts to publish their interpretation on any subject. A corporate wiki can capture corporate acronyms. Large corporations create a roll-up wiki so that individual division
s have the flexibility to add items to their wiki and make a decision on which items should roll up to the corporate level.
Wikis, like blogs, provide platforms for collaborating and communication.
Web 2.0
The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web...
" technologies within an organization
Organization
An organization is a social group which distributes tasks for a collective goal. The word itself is derived from the Greek word organon, itself derived from the better-known word ergon - as we know `organ` - and it means a compartment for a particular job.There are a variety of legal types of...
to enable or streamline business process
Business process
A business process or business method is a collection of related, structured activities or tasks that produce a specific service or product for a particular customer or customers...
es while enhancing collaboration - connecting people through the use of social-media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
tools. Enterprise 2.0 aims to help employees, customers and suppliers collaborate, share, and organize information. Andrew McAfee describes Enterprise 2.0 as "the use of emergent social software platforms within companies, or between companies and their partners or customers".
History
Harvard Business SchoolHarvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...
Professor Andrew McAfee coined the term "Enterprise 2.0" in 2006 to describe how the Web 2.0 "technologies could be used on organizations['] intranet and extranets".
Expertise location
Expertise-location capability provides corporations with the ability to solve business problems that are difficult to articulate or communicate explicitly and that involve highly skilled people. Dynamic people-profiles and -searches are increasingly seen as integral components of a support environment that encourages unplanned collaboration and informal interactions as effective ways to solve business problems. Expertise location increases productivity and organizational success by identifying the status and location of human expertise in globally dispersed and increasingly virtual organizations. Publishing of employee profiles and searches against those profiles are increasingly seen by strategists as integral components of a business process that encourages unplanned collaboration and informal interactions as effective ways to solve business problems.Social network tools help managers find the right person or group for the appropriate task
Corporate blogging
Like personal blogs, corporate blogs use blogging technology - in this case for leadershipLeadership
Leadership has been described as the “process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task". Other in-depth definitions of leadership have also emerged.-Theories:...
messages, online journals and knowledge-management
Knowledge management
Knowledge management comprises a range of strategies and practices used in an organization to identify, create, represent, distribute, and enable adoption of insights and experiences...
forums. Google Inc. and Facebook, Inc. pioneered this practice within their own corporations. Instead of a flashy launch event or a press conference, corporations have started to use internal and external corporate blogs. Corporate blogs are becoming a part of the standard set of corporate communication tools and the emerging portfolio of social-media tools. Features like tags and rating help corporate employees find content and make judgements about policies or procedures.
Corporate wikis
Corporate wikiWiki
A wiki is a website that allows the creation and editing of any number of interlinked web pages via a web browser using a simplified markup language or a WYSIWYG text editor. Wikis are typically powered by wiki software and are often used collaboratively by multiple users. Examples include...
s provide an easy-to-use environment for subject-matter experts to publish their interpretation on any subject. A corporate wiki can capture corporate acronyms. Large corporations create a roll-up wiki so that individual division
Division (business)
A division of a business entity is a portion of that business that operates under a different name. It is the equivalent of a corporation or limited liability company obtaining a fictitious name or "doing business as" certificate and operating a business under that fictitious name...
s have the flexibility to add items to their wiki and make a decision on which items should roll up to the corporate level.
Wikis, like blogs, provide platforms for collaborating and communication.
Internal community platforms
Internal community platforms provide an environment for corporate employees to create a virtual forum to share their opinions, knowledge and subject-matter expertise on topics of interest. Usually community platforms center around a particular topic of interest. Generally the community participates in an unstructured exchange of ideas which could mature given significant interest from the community.Idea generation
Idea generation - also known as ideation - can involve a structured business methodology for collecting and incubating innovative ideas that could mature with community participation. Large corporations use idea management systems to solicit ideas from their customers and employees. Idea generation in some cases fuels the product pipeline.See also
- Enterprise social softwareEnterprise social softwareEnterprise social software , comprises social software as used in "enterprise" contexts. It includes social and networked modifications to corporate intranets and other classic software platforms used by large companies to organize their communication...
- Self-governanceSelf-governanceSelf-governance is an abstract concept that refers to several scales of organization.It may refer to personal conduct or family units but more commonly refers to larger scale activities, i.e., professions, industry bodies, religions and political units , up to and including autonomous regions and...
- Corporate Wiki
- The 2.0 Adoption CouncilThe 2.0 Adoption CouncilThe 2.0 Adoption Council is a free-to-join peer group of corporate leaders focused on the adoption and utilization of Enterprise 2.0 collaboration tools...