Eloji
Encyclopedia
Eloji is a Gram-devta, folk deity or a “god of village”. We can find the statues of the Eloji almost in every village of the Western Rajasthan
Rajasthan
Rājasthān the land of Rajasthanis, , is the largest state of the Republic of India by area. It is located in the northwest of India. It encompasses most of the area of the large, inhospitable Great Indian Desert , which has an edge paralleling the Sutlej-Indus river valley along its border with...

. He is shown as a strong man with moustaches exhibiting his long penis in any chowk [esquire], or center of a Dhani sitting comfortably with a pride on his face. Many songs are sung on Holi by group of villagers ( known as Gair), on chung a folk music instrument like drum, in the praise of sexual power of Eloji.

On the one hand male beg for sexual prowess and on the other hand female worship him to be gifted by male child. On the Day of Holi when all males are singing Holi songs known as Phag which are songs describing their sexual accomplishments the married women pay a visit to Eloji in groups of friends, bow to him, touch his elongated phallus with awe and cut joke, laugh and tease each other.The whole atmosphere is full of gaiety and joy.

The newly wed couple pay its homage to Eloji. The bride gives a hug to Eloji as He has first right over every woman. He is our best man for every bride.

It is also a way of respecting the sexual power that governs the whole cosmos
Cosmos
In the general sense, a cosmos is an orderly or harmonious system. It originates from the Greek term κόσμος , meaning "order" or "ornament" and is antithetical to the concept of chaos. Today, the word is generally used as a synonym of the word Universe . The word cosmos originates from the same root...

.

India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

n customs, traditions and festivals are based on human psyche. The three main festivals of India Holi
Holi
Holi , is a religious spring festival celebrated by Hindus. Holi is also known as festival of Colours. It is primarily observed in India, Nepal, Pakistan, and countries with large Indic diaspora populations following Hinduism, such as Suriname, Malaysia, Guyana, South Africa, Trinidad, United...

, Diwali
Diwali
Diwali or DeepavaliThe name of the festival in various regional languages include:, , , , , , , , , , , , , popularly known as the "festival of lights," is a festival celebrated between mid-October and mid-December for different reasons...

 and Basant panchmi are based on three ego levels in a person namely Id, ego, and super-ego
Id, ego, and super-ego
Id, ego and super-ego are the three parts of the psychic apparatus defined in Sigmund Freud's structural model of the psyche; they are the three theoretical constructs in terms of whose activity and interaction mental life is described...

.
Holi
Holi
Holi , is a religious spring festival celebrated by Hindus. Holi is also known as festival of Colours. It is primarily observed in India, Nepal, Pakistan, and countries with large Indic diaspora populations following Hinduism, such as Suriname, Malaysia, Guyana, South Africa, Trinidad, United...

 a festival of colors is a let out for all pent-up suppressions. It is abandonment and acknowledgement of our animal instinct. In Indian society sex is normally a taboo and expression of love or sexual desire publicly is condemned. At the same time India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

 is country of contradictions so here you find Khajuraho
Khajuraho
The Khajuraho Group of Monuments in Khajuraho , a town in the Indian state of Madhya Pradesh, located in Chhatarpur District, about southeast of New Delhi, are one of the most popular tourist destinations in India. Khajuraho has the largest group of medieval Hindu and Jain temples, famous for...

 and Tantra
Tantra
Tantra , anglicised tantricism or tantrism or tantram, is the name scholars give to an inter-religious spiritual movement that arose in medieval India, expressed in scriptures ....

 establishing sex as tool for self realization in your spiritual journey.

In rural India especially in Western Rajasthan the importance of sex in happy married life, procreation and fun is embodied in worship of local deity – Eloji.
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