Doug Dohring
Encyclopedia
Doug Dohring is owner of the Dohring Company, a marketing research firm based in Glendale, California
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and House of Fabrics, and entertainment firms including Capitol Records
. However, automotive surveys comprised up to 80% of the firm's business in 1995. At that time, the company was ranked 55th on the Advertising Age list of the nation's largest market research firms. It was 92nd on the Business Journal 's recent List of fastest growing private companies in Los Angeles County.
Two years after its creation, in December 2001, Neopets had attracted more than 20 million accounts, more than 80% of them under the age of 17. While the "tech bubble" was bursting and large percentages of new web sites were folding, Neopets was signing up 50,000 new accounts per day, with members spending an average of four hours or more per month on the site. Business Week cited Neopets as “one of the top three entertainment sites on the Web, according to Jupiter Media Metrix”.
Advertising Age listed Dohring and Neopets in their 2001 “Roster of Marketing 100s”, noting that in July 2001 the site was ranked the “stickiest” at-home web site by Nielsen/Net Ratings.
By 2002 Neopets had 24 million accounts, and people spending more time on the site than at major services such as America Online. It was cited by Stacey Herron at Jupiter Media Metrix as “one of the most usage-intensive sites on the Web.”
Dohring sold the Neopets site to Viacom's MTV Network in June 2005 for $160 million. At the time, approximately 140 million Neopets had been created.
circa 1999-2001, an organization linked with spamvertising
. He was quoted in a December 2005 Wired Magazine article as having "also invested in the Web-based game developer Speedyclick, which he later sold for $50 million." ($3 million in cash and $47 million in ShopNow stock http://www.bizjournals.com/seattle/stories/1999/11/08/daily18.html, later renamed as "Network Commerce", deemed worthless in 2001.
native, Dohring is the youngest son of a car dealer and a homemaker. He has been married to Laurie Dohring since 1979. They have five children including two sets of identical twins and Jason Dohring
, notably known by acting in the series Veronica Mars
and Moonlight
.
Glendale, California
Glendale is a city in Los Angeles County, California, United States. As of the 2010 Census, the city population is 191,719, down from 194,973 at the 2000 census. making it the third largest city in Los Angeles County and the 22nd largest city in the state of California...
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The Dohring Company
Dohring formed The Dohring Company in 1986, with his wife serving as president. Customers for the company's market research services have included retail chains including Baskin-RobbinsBaskin-Robbins
Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irvine Robbins in 1953, from the merging of their respective ice cream parlors, in Glendale, California. It claims to be the world's largest ice cream franchise, with more than 5,800 locations, 2,800 of which are...
and House of Fabrics, and entertainment firms including Capitol Records
Capitol Records
Capitol Records is a major United States based record label, formerly located in Los Angeles, but operating in New York City as part of Capitol Music Group. Its former headquarters building, the Capitol Tower, is a major landmark near the corner of Hollywood and Vine...
. However, automotive surveys comprised up to 80% of the firm's business in 1995. At that time, the company was ranked 55th on the Advertising Age list of the nation's largest market research firms. It was 92nd on the Business Journal 's recent List of fastest growing private companies in Los Angeles County.
Neopets
In April, 2000, he brought in his first paying customers for a concept that he called immersive advertising.Two years after its creation, in December 2001, Neopets had attracted more than 20 million accounts, more than 80% of them under the age of 17. While the "tech bubble" was bursting and large percentages of new web sites were folding, Neopets was signing up 50,000 new accounts per day, with members spending an average of four hours or more per month on the site. Business Week cited Neopets as “one of the top three entertainment sites on the Web, according to Jupiter Media Metrix”.
Advertising Age listed Dohring and Neopets in their 2001 “Roster of Marketing 100s”, noting that in July 2001 the site was ranked the “stickiest” at-home web site by Nielsen/Net Ratings.
By 2002 Neopets had 24 million accounts, and people spending more time on the site than at major services such as America Online. It was cited by Stacey Herron at Jupiter Media Metrix as “one of the most usage-intensive sites on the Web.”
Dohring sold the Neopets site to Viacom's MTV Network in June 2005 for $160 million. At the time, approximately 140 million Neopets had been created.
Other Business Ventures
Dohring was also a principal shareholder in Speedyclick.comSpeedyclick.com
SpeedyClick.com was an entertainment-based website operating out of Glendale, CA circa 1998 – 2001. The site featured contests, original content, and free web-style games such as blackjack, bingo, and virtual slot machines...
circa 1999-2001, an organization linked with spamvertising
Spamvertising
Spamvertising is the practice of sending E-mail spam, advertising a website. The word is a portmanteau of the words "spam" and "advertising".It also refers to vandalizing wikis, blogs and online forums with hyperlinks in order to get a higher search engine ranking for the vandal's website...
. He was quoted in a December 2005 Wired Magazine article as having "also invested in the Web-based game developer Speedyclick, which he later sold for $50 million." ($3 million in cash and $47 million in ShopNow stock http://www.bizjournals.com/seattle/stories/1999/11/08/daily18.html, later renamed as "Network Commerce", deemed worthless in 2001.
Personal life
A 47-year-old CaliforniaCalifornia
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
native, Dohring is the youngest son of a car dealer and a homemaker. He has been married to Laurie Dohring since 1979. They have five children including two sets of identical twins and Jason Dohring
Jason Dohring
Jason William Dohring is an American actor who is best known for his role as Logan Echolls on the 2004 television show Veronica Mars and for his role as Josef Kostan on the 2007 series Moonlight.-Personal life:...
, notably known by acting in the series Veronica Mars
Veronica Mars
Veronica Mars is an American television series created by Rob Thomas. The series premiered on September 22, 2004, during television network UPN's final two years, and ended on May 22, 2007, after a season on UPN's successor, The CW Television Network. Veronica Mars was produced by Warner Bros...
and Moonlight
Moonlight (TV series)
Moonlight was an American paranormal romance television drama created by Ron Koslow and Trevor Munson, who was also executive producer for all episodes with Joel Silver, Gerard Bocaccio, Gabrielle Stanton and Harry Werksman. The series follows private investigator Mick St...
.