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Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin
Burt Baskin

Burt "Butch" Baskin co-founded the Baskin-Robbins ice cream parlor chain in 1946 with his partner and brother-in-law Irv Robbins....
 and Irv Robbins
Irv Robbins

Irvine "Irv" Robbins was a Canada-United States entrepreneur who co-founded the Baskin-Robbins ice cream parlor chain in 1945 with his partner and brother-in-law Burt Baskin....
 in 1945 in Glendale, California
Glendale, California

Glendale is a city in Los Angeles County, California, California, United States. It lies at the eastern end of the San Fernando Valley, is bisected by the Verdugo Mountains, and is a suburb in the Greater Los Angeles Area....
. It claims to be the world's largest ice cream franchise, with more than 5,800 locations, 2,800 of which are located in the United States. Baskin-Robbins sells ice cream in over 30 countries, including Canada
Canada

Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean....
, Japan
Japan

Japan is an island country in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, People's Republic of China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south....
, Mexico
Mexico

The United Mexican States , commonly known as Mexico , is a federalism constitutionalism republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of Mexico....
, Bahrain
Bahrain

The Kingdom of Bahrain, in , , literally Kingdom of the Two Seas).Bahrain is an Arabic island country in the Persian Gulf ruled by the Al Khalifa regime....
, the United Kingdom
United Kingdom

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom , the UK or Britain,is a sovereign state located off the northwestern coast of continental Europe....
, the United Arab Emirates, Egypt
Egypt

Egypt is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Western Asia. Covering an area of about , Egypt borders the Mediterranean Sea to the north, the Gaza Strip and Israel to the northeast, the Red Sea to the east, Sudan to the south and Libya to the west....
, Saudi Arabia
Saudi Arabia

The Kingdom of Saudi Arabia, KSA , is an Arab country and the largest country of the Arabian Peninsula. It is bordered by Jordan on the northwest, Iraq on the north and northeast, Kuwait, Qatar, Bahrain, and the United Arab Emirates on the east, Oman on the southeast, and Yemen on the south....
, Australia
Australia

Australia, officially the Commonwealth of Australia, is a country in the southern hemisphere comprising the Australia of the world's smallest continent, the major island of Tasmania, and numerous list of islands of Australia in the Indian Ocean and Pacific Oceans....
, Thailand
Thailand

The Kingdom of Thailand is an independent country that lies in the heart of Southeast Asia. It is bordered to the north by Laos and Myanmar, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the west by the Andaman Sea and Myanmar....
, Vietnam
Vietnam

Vietnam , officially the Socialist Republic of Vietnam , is the easternmost country on the Indochina Peninsula in Southeast Asia. It is bordered by People's Republic of China to the north, Laos to the northwest, Cambodia to the southwest, and the South China Sea to the east....
, Indonesia
Indonesia

The Republic of Indonesia , is a transcontinental country in Southeast Asia and Oceania. Comprising Islands of Indonesia, it is the world's largest Archipelago state....
, Malaysia
Malaysia

Malaysia is a federation that consists of States of Malaysia in Southeast Asia with a total landmass of . The capital city is Kuala Lumpur, while Putrajaya is the seat of the federal government....
, Bangladesh
Bangladesh

, officially the People's Republic of Bangladesh is a country in South Asia. It is bordered by India on all sides except for a small border with Burma to the far southeast and by the Bay of Bengal to the south....
, South Korea
South Korea

South Korea, officially the Republic of Korea , ), often referred to as Korea and the "names of Korea#Revival of the names", is a Semi-presidential system republic in East Asia, located in the southern half of the Korean Peninsula....
, India
India

India, officially the Republic of India , is a country in South Asia. It is the List of countries and outlying territories by total area country by geographical area, the List of countries by population country, and the most populous liberal democracy in the world....
, Panama
Panama

Panama, officially the Republic of Panama , is the southernmost country of Central America and, in turn, North America. Situated on an isthmus connecting North and South America, some categorize it as a transcontinental nation....
 and Taiwan
Taiwan

Taiwan is an island in East Asia. "Taiwan" is also commonly used to refer to the country governed by the Republic of China and to the ROC itself, which governs the island of Taiwan, Orchid Island and Green Island, Taiwan in the Pacific Ocean off the Taiwan coast, the Penghu islands in the Taiwan Strait, and Kinmen and the Matsu Islands...
.

Baskin-Robbins is known for its "31 flavors" slogan.






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Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin
Burt Baskin

Burt "Butch" Baskin co-founded the Baskin-Robbins ice cream parlor chain in 1946 with his partner and brother-in-law Irv Robbins....
 and Irv Robbins
Irv Robbins

Irvine "Irv" Robbins was a Canada-United States entrepreneur who co-founded the Baskin-Robbins ice cream parlor chain in 1945 with his partner and brother-in-law Burt Baskin....
 in 1945 in Glendale, California
Glendale, California

Glendale is a city in Los Angeles County, California, California, United States. It lies at the eastern end of the San Fernando Valley, is bisected by the Verdugo Mountains, and is a suburb in the Greater Los Angeles Area....
. It claims to be the world's largest ice cream franchise, with more than 5,800 locations, 2,800 of which are located in the United States. Baskin-Robbins sells ice cream in over 30 countries, including Canada
Canada

Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean....
, Japan
Japan

Japan is an island country in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, People's Republic of China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south....
, Mexico
Mexico

The United Mexican States , commonly known as Mexico , is a federalism constitutionalism republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of Mexico....
, Bahrain
Bahrain

The Kingdom of Bahrain, in , , literally Kingdom of the Two Seas).Bahrain is an Arabic island country in the Persian Gulf ruled by the Al Khalifa regime....
, the United Kingdom
United Kingdom

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom , the UK or Britain,is a sovereign state located off the northwestern coast of continental Europe....
, the United Arab Emirates, Egypt
Egypt

Egypt is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Western Asia. Covering an area of about , Egypt borders the Mediterranean Sea to the north, the Gaza Strip and Israel to the northeast, the Red Sea to the east, Sudan to the south and Libya to the west....
, Saudi Arabia
Saudi Arabia

The Kingdom of Saudi Arabia, KSA , is an Arab country and the largest country of the Arabian Peninsula. It is bordered by Jordan on the northwest, Iraq on the north and northeast, Kuwait, Qatar, Bahrain, and the United Arab Emirates on the east, Oman on the southeast, and Yemen on the south....
, Australia
Australia

Australia, officially the Commonwealth of Australia, is a country in the southern hemisphere comprising the Australia of the world's smallest continent, the major island of Tasmania, and numerous list of islands of Australia in the Indian Ocean and Pacific Oceans....
, Thailand
Thailand

The Kingdom of Thailand is an independent country that lies in the heart of Southeast Asia. It is bordered to the north by Laos and Myanmar, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the west by the Andaman Sea and Myanmar....
, Vietnam
Vietnam

Vietnam , officially the Socialist Republic of Vietnam , is the easternmost country on the Indochina Peninsula in Southeast Asia. It is bordered by People's Republic of China to the north, Laos to the northwest, Cambodia to the southwest, and the South China Sea to the east....
, Indonesia
Indonesia

The Republic of Indonesia , is a transcontinental country in Southeast Asia and Oceania. Comprising Islands of Indonesia, it is the world's largest Archipelago state....
, Malaysia
Malaysia

Malaysia is a federation that consists of States of Malaysia in Southeast Asia with a total landmass of . The capital city is Kuala Lumpur, while Putrajaya is the seat of the federal government....
, Bangladesh
Bangladesh

, officially the People's Republic of Bangladesh is a country in South Asia. It is bordered by India on all sides except for a small border with Burma to the far southeast and by the Bay of Bengal to the south....
, South Korea
South Korea

South Korea, officially the Republic of Korea , ), often referred to as Korea and the "names of Korea#Revival of the names", is a Semi-presidential system republic in East Asia, located in the southern half of the Korean Peninsula....
, India
India

India, officially the Republic of India , is a country in South Asia. It is the List of countries and outlying territories by total area country by geographical area, the List of countries by population country, and the most populous liberal democracy in the world....
, Panama
Panama

Panama, officially the Republic of Panama , is the southernmost country of Central America and, in turn, North America. Situated on an isthmus connecting North and South America, some categorize it as a transcontinental nation....
 and Taiwan
Taiwan

Taiwan is an island in East Asia. "Taiwan" is also commonly used to refer to the country governed by the Republic of China and to the ROC itself, which governs the island of Taiwan, Orchid Island and Green Island, Taiwan in the Pacific Ocean off the Taiwan coast, the Penghu islands in the Taiwan Strait, and Kinmen and the Matsu Islands...
.

Baskin-Robbins is known for its "31 flavors" slogan. When the first Baskin-Robbins store opened, it offered 21 flavors, an innovative concept at the time. The idea for having 31 flavors came from the Carson-Roberts advertising agency (which later became Ogilvy & Mather
Ogilvy & Mather

Ogilvy & Mather is an international advertising, marketing, and public relations agency based in New York City and owned by the WPP Group. The company operates 497 offices in 125 countries around the world and employs approximately 16,000 professionals....
) in 1953, along with the slogan "Count the Flavors. Where flavor counts." 31 was also more than the 28 flavors then famously offered at Howard Johnson's
Howard Johnson's

Howard Johnson's is a restaurant chain of restaurants and hotels, located primarily throughout the United States and Canada. The name is derived from the founder of the original company, Howard Deering Johnson, who started the initial chain of restaurants and motels....
 restaurants. Burt and Irv also believed that people should be able to sample flavors until they found one they wanted to buy ? hence the iconic small pink spoon. During a now famous promotion, Amy Boggioni led a group of three who finished 31 scoops of all 31 flavors in under 31 minutes.

Corporate history

By 1948, Burt & Irv opened six stores, the first franchise covering the sale of ice cream was executed May 20, 1948, for the store at 1130 South Adams in Glendale (Store #1). Burt and Irv were brothers-in-law. In 1949, the company’s own production facility opened in Burbank. They made the decision to sell the stores to the managers, thus becoming one of the first franchised food service businesses. In 1953, Baskin-Robbins hired Carson-Roberts Advertising who recommended adoption of the 31 as well as the pink (cherry) and brown (chocolate) polka dots and typeface that were reminiscent of the circus. The first store that adopted the new 31 look was 804 North Glendale Ave. in Glendale, California
Glendale, California

Glendale is a city in Los Angeles County, California, California, United States. It lies at the eastern end of the San Fernando Valley, is bisected by the Verdugo Mountains, and is a suburb in the Greater Los Angeles Area....
 in March of 1953. Between 1949 and 1962, the corporate firm was Huntington Ice Cream Company. The name succeeded The Baskin-Robbins Partnership and was eventually changed back to Baskin-Robbins, Inc. on November 26, 1962. The Baskin-Robbins company was also the first to introduce ice cream cake
Ice cream cake

Ice cream cake is either ice cream in the shape of a cake or ice cream and cake layered together to make a single form. The idea of ice cream cake came from desserts composed of cream and cookies or cake called trifles, which first turned up in the Renaissance....
s to the public.

Baskin-Robbins was owned by the founders until purchased in 1967 (just prior to Burt Baskin
Burt Baskin

Burt "Butch" Baskin co-founded the Baskin-Robbins ice cream parlor chain in 1946 with his partner and brother-in-law Irv Robbins....
's death) by the United Brands Company (United Fruit). In 1972, the company went public for the only time in its history when United Brands sold 17% in an IPO. A year later (1973), the British food company J. Lyons and Co.
J. Lyons and Co.

Joseph Lyons and Co. was a United Kingdom company which controlled the largest food empire in the 1930s. It had a large central Checking Department at its headquarters in Cadby Hall, Hammersmith, London with hundreds of clerks and mechanical Burroughs Corporation adding machines to run this empire....
 purchased Baskin-Robbins from United Brands and all the public stock. J. Lyons then merged with Allied Breweries
Allied Breweries

Allied Breweries was the result of a 1959 merger between Ind Coope, Ansells, and Taylor Walker & Co..In 1978 Allied Breweries merged with the food and catering group J....
, becoming Allied-Lyons in 1978. Allied-Lyons then merged with Pedro Domecq S.A. in 1994 and became Allied Domecq
Allied Domecq

Allied Domecq PLC was an international corporation, headquartered in Bristol, UK that operated Distilled beverage, wine, and quick service restaurant businesses....
. Baskin-Robbins, Togo's
Togo's

Togo's Eateries, Inc., is a chain of fast-casual sandwich restaurants owned by Mainsail Partners.On the East Coast of the U.S. it is often combined with Dunkin' Donuts' donut shops and Baskin-Robbins' ice cream shops, both owned by the same parent company, in the same building....
, and Dunkin' Donuts
Dunkin' Donuts

Dunkin' Donuts is an international Doughnut and coffee retailer founded in 1950 in Quincy, Massachusetts, Massachusetts by William Rosenberg. It is now headquartered in Canton, Massachusetts, Massachusetts....
 now comprise Dunkin' Brands, Inc. Dunkin' Brands was part of Allied Domecq until its purchase in 2006 by a group of private equity firms - Bain Capital
Bain Capital

Bain Capital LLC is a Boston-based private equity firm founded in 1984 by partners from the consulting firm Bain & Company. Originally conceived as a leveraged buyout and venture capital funding, Bain Capital today manages approximately $80 billion in assets, and its strategies include private equity & venture capital as well as long/short pu...
, Thomas Lee and The Carlyle Group.

In 1999, Baskin-Robbins terminated approximately 200 domestic franchisee agreements in Southern markets they deemed "nonstrategic."The terminated shop owners were all notified of the agreement cancellation via a conference call. Over forty of the former franchisees united to form a new company, KaleidoScoops
KaleidoScoops

KaleidoScoops is an American Chain store of ice cream shops. As of 2008, there are 62 Kaleidoscoops locations operating in 20 states....
, which operates as a cooperative
Cooperative

A cooperative is defined by the International Co-operative Alliance Statement on the Co-operative Identity as an autonomous association of persons united voluntarily to meet their common economic, social, and cultural needs and aspirations through a jointly-owned and democratically-controlled business....
 and is based in Aurora, Illinois. Other former Baskin-Robbins franchisees converted their stores to franchises of McConnell's of Santa Barbara and The Ice Cream Club.

Baskin-Robbins has maintained solid, controlled growth over the last several years through development of stores that combine
Co-branding

Co-branding refers to several different marketing arrangements:Co-branding is when two companies form an alliance to work together, creating marketing synergy....
 Dunkin' Donuts
Dunkin' Donuts

Dunkin' Donuts is an international Doughnut and coffee retailer founded in 1950 in Quincy, Massachusetts, Massachusetts by William Rosenberg. It is now headquartered in Canton, Massachusetts, Massachusetts....
 and Togo's
Togo's

Togo's Eateries, Inc., is a chain of fast-casual sandwich restaurants owned by Mainsail Partners.On the East Coast of the U.S. it is often combined with Dunkin' Donuts' donut shops and Baskin-Robbins' ice cream shops, both owned by the same parent company, in the same building....
. Recently the company announced plans to aggressively grow their standalone locations again and is currently actively seeking franchises.

Irv Robbins died at Eisenhower Medical Center
Eisenhower Medical Center

The Eisenhower Medical Center of Rancho Mirage, California, USA is the Coachella Valley's only not-for-profit hospital, one of the top one hundred hospitals in the United States in 2005 and the location of the world-famous Betty Ford Center....
 in Rancho Mirage, California
Rancho Mirage, California

Rancho Mirage is a city in Riverside County, California, California, United States. The population was 13,249 at the 2000 census, but the seasonal population can exceed 20,000....
 on May 5, 2008, at age 90.

Criticism

Baskin-Robbins has been criticized for selling shakes with an extremely high caloric amount. For instance the Baskin-Robbins Large (32oz) Heath Bar Shake has:
  • 2,310 Calories
  • 108 g Fat (64 g Saturated)
  • 266 g Sugar


Original 31 Flavors

The original flavors when Baskin-Robbins first opened in 1945 were:

  • Banana Nut Fudge
  • Black Walnut
  • Burgundy Cherry
  • Butterscotch Ribbon
  • Cherry Macaroon
  • Chocolate
  • Chocolate Almond
  • Chocolate Chip
  • Chocolate Fudge
  • Chocolate Mint


  • Chocolate Ribbon
  • Coffee
  • Coffee Candy
  • Date Nut
  • Egg Nog
  • French Vanilla
  • Green Mint Stick
  • Lemon Crisp
  • Lemon Custard


  • Maple Nut
  • Orange Sherbet
  • Peach
  • Peppermint Fudge Ribbon
  • Peppermint Stick
  • Pineapple Sherbet
  • Raspberry Sherbet
  • Rocky Road
  • Strawberry
  • Vanilla
  • Vanilla Burnt Almond


Global Locations

Asia
Asia

Asia is the world's largest and most populous continent. It covers 8.6% of the Earth's total surface area and, with over 4 billion people, it contains more than 60% of the world's current human population....
 Australasia
Australasia

Australasia is a region of Oceania: New Zealand, Australia, Papua New Guinea, and neighbouring islands in the Pacific Ocean. The term was coined by Charles de Brosses in Histoire des navigations aux terres australes ....


Europe
Europe

Europe is, conventionally, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally divided from Asia to its east by the water divide of the Ural Mountains, the Ural , the Caspian Sea, and by the Caucasus Mountains to the southeast....
 Middle East
Middle East

File:GreaterMiddleEast1.pngThe Middle East is a region that spans southwestern Asia, western Asia, and northeastern Africa. It has no clear boundaries, often used as a synonym to Near East, in opposition to Far East....


North America
North America

North America is the northern continent of the Americas, situated in the Earth's northern hemisphere and almost totally in the western hemisphere....


South America
South America

South America is the southern continent of the Americas, situated entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere....


Caribbean
Caribbean

The Caribbean is a region consisting of the Caribbean Sea, its islands , and the surrounding coasts. The region is located southeast of the Gulf of Mexico and Northern America, east of Central America, and to the north of South America....

See also

  • Heath Bar Shake
    Heath Bar Shake

    The Heath Bar Shake is a drink sold at Baskin-Robbins. It is notable for its high calorie count and was dubbed "The Unhealthiest Drink in America" by Men's Health ....
  • Ice cream
    Ice cream

    Ice cream or ice-cream is a frozen dessert usually made from dairy products, such as milk and cream, combined with fruits or other ingredients....
  • Ben & Jerry's
    Ben & Jerry's

    Ben & Jerry's is a brand of ice cream, frozen yogurt, sorbet, and ice cream novelty products, manufactured by Ben & Jerry's Homemade Holdings, Inc., headquartered in South Burlington, Vermont, Vermont, United States, with the main factory in Waterbury, Vermont....
  • Carvel
    Carvel

    Carvel is an ice cream Franchising owned by FOCUS Brands – Carvel is well-known for its soft serve ice cream, its round Flying Saucer ice cream sandwiches, and its ice cream cakes ....
  • Dairy Queen
    Dairy Queen

    Dairy Queen, often abbreviated to DQ, is an international chain store of soft serve and fast food restaurants. The name is taken from the name of their soft serve product which the company refers to as "Dairy Queen" or "DQ"....
  • Coldstone Creamery
  • MaggieMoo's
  • Swensen's
    Swensen's

    Swensen's is a global chain restaurant of ice cream restaurants that started in San Francisco....


External links