Baskin-Robbins is a global chain of ice cream parlors founded by
Burt BaskinBurt "Butch" Baskin co-founded the Baskin-Robbins ice cream parlor chain in 1946 with his partner and brother-in-law Irv Robbins.-Business career:...
and Irvine Robbins in 1953, from the merging of their respective ice cream parlors, in
Glendale, CaliforniaGlendale is a city in Los Angeles County, California, United States. As of the 2010 Census, the city population is 191,719, down from 194,973 at the 2000 census. making it the third largest city in Los Angeles County and the 22nd largest city in the state of California...
. It claims to be the world's largest ice cream franchise, with more than 5,800 locations, 2,800 of which are located in the United States. Baskin-Robbins sells ice cream in over 30 countries, including
NepalNepal , officially the Federal Democratic Republic of Nepal, is a landlocked sovereign state located in South Asia. It is located in the Himalayas and bordered to the north by the People's Republic of China, and to the south, east, and west by the Republic of India...
,
CanadaCanada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
,
JapanJapan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
,
MexicoThe United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
, the
Dominican RepublicThe Dominican Republic is a nation on the island of La Hispaniola, part of the Greater Antilles archipelago in the Caribbean region. The western third of the island is occupied by the nation of Haiti, making Hispaniola one of two Caribbean islands that are shared by two countries...
,
ColombiaColombia, officially the Republic of Colombia , is a unitary constitutional republic comprising thirty-two departments. The country is located in northwestern South America, bordered to the east by Venezuela and Brazil; to the south by Ecuador and Peru; to the north by the Caribbean Sea; to the...
,
Bahrain' , officially the Kingdom of Bahrain , is a small island state near the western shores of the Persian Gulf. It is ruled by the Al Khalifa royal family. The population in 2010 stood at 1,214,705, including 235,108 non-nationals. Formerly an emirate, Bahrain was declared a kingdom in 2002.Bahrain is...
, the
United KingdomThe United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
,
RussiaRussia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
,
EgyptEgypt , officially the Arab Republic of Egypt, Arabic: , is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Southwest Asia. Egypt is thus a transcontinental country, and a major power in Africa, the Mediterranean Basin, the Middle East and the Muslim world...
,
Saudi ArabiaThe Kingdom of Saudi Arabia , commonly known in British English as Saudi Arabia and in Arabic as as-Sa‘ūdiyyah , is the largest state in Western Asia by land area, constituting the bulk of the Arabian Peninsula, and the second-largest in the Arab World...
,
United Arab EmiratesThe United Arab Emirates, abbreviated as the UAE, or shortened to "the Emirates", is a state situated in the southeast of the Arabian Peninsula in Western Asia on the Persian Gulf, bordering Oman, and Saudi Arabia, and sharing sea borders with Iraq, Kuwait, Bahrain, Qatar, and Iran.The UAE is a...
,
AustraliaAustralia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, the
PhilippinesThe Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
,
ThailandThailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...
,
IndonesiaIndonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...
,
Malaysia,
ChinaChinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
,
BangladeshBangladesh , officially the People's Republic of Bangladesh is a sovereign state located in South Asia. It is bordered by India on all sides except for a small border with Burma to the far southeast and by the Bay of Bengal to the south...
,
South KoreaThe Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...
,
IndiaIndia , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
,
Sri LankaSri Lanka, officially the Democratic Socialist Republic of Sri Lanka is a country off the southern coast of the Indian subcontinent. Known until 1972 as Ceylon , Sri Lanka is an island surrounded by the Indian Ocean, the Gulf of Mannar and the Palk Strait, and lies in the vicinity of India and the...
,
EcuadorEcuador , officially the Republic of Ecuador is a representative democratic republic in South America, bordered by Colombia on the north, Peru on the east and south, and by the Pacific Ocean to the west. It is one of only two countries in South America, along with Chile, that do not have a border...
,
PakistanPakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...
,
PanamaPanama , officially the Republic of Panama , is the southernmost country of Central America. Situated on the isthmus connecting North and South America, it is bordered by Costa Rica to the northwest, Colombia to the southeast, the Caribbean Sea to the north and the Pacific Ocean to the south. The...
, and the
Republic of ChinaThe Republic of China , commonly known as Taiwan , is a unitary sovereign state located in East Asia. Originally based in mainland China, the Republic of China currently governs the island of Taiwan , which forms over 99% of its current territory, as well as Penghu, Kinmen, Matsu and other minor...
(
TaiwanTaiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
). The company is headquartered in
Canton, MassachusettsCanton is a town in Norfolk County, Massachusetts, United States. The population was 21,561 at the 2010 census. Canton is part of Greater Boston, about 15 miles southwest of downtown Boston.- History :...
.
The Baskin-Robbins ice cream parlors started as separate ventures from Burt Baskin and Irv Robbins, owning
Burt's Ice Cream Shop and
Snowbird Ice Cream respectively. Snowbird Ice Cream featured 21 flavors, a novel concept for the time. When the separate companies merged in 1953, this concept grew to 31 flavors.
Baskin-Robbins is known for its "31 flavors" slogan (which is featured in logo, in pink). The idea for having so many came from the Carson-Roberts advertising agency (which later became
Ogilvy & MatherOgilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees.-History:...
) in 1953, along with the slogan "Count the Flavors. Where flavor counts." It also was more than the 28 flavors then famously offered at
Howard Johnson'sHoward Johnson's is a chain of hotels and restaurants, located primarily throughout the United States and Canada. Throughout the 1960s and 1970s, Howard Johnson's was the largest restaurant chain in the United States, with over 1,000 restaurants...
restaurants. In addition, the number 31 was chosen so a customer could have a different flavor every day of any month. Burt and Irv also believed that people should be able to sample flavors until they found one they wanted to buy ― hence the iconic small pink spoon.
Corporate history
By 1948, Burt and Irv opened six stores, the first franchise covering the sale of ice cream was executed May 20, 1948, for the store at 1130 South Adams in
GlendaleGlendale is a city in Los Angeles County, California, United States. As of the 2010 Census, the city population is 191,719, down from 194,973 at the 2000 census. making it the third largest city in Los Angeles County and the 22nd largest city in the state of California...
(Store #1). Burt and Irv were brothers-in-law. In 1949, the company’s production facility opened in
BurbankBurbank is a city in Los Angeles County in Southern California, United States, north of downtown Los Angeles. The estimated population in 2010 was 103,340....
. They made the decision to sell the stores to the managers, thus becoming one of the first franchised food service businesses. In 1953, Baskin-Robbins hired Carson-Roberts Advertising who recommended adoption of the 31 as well as the pink (cherry) and brown (chocolate) polka dots and typeface that were reminiscent of the circus. The first store that adopted the new 31 look was 804 North Glendale Ave. in
Glendale, CaliforniaGlendale is a city in Los Angeles County, California, United States. As of the 2010 Census, the city population is 191,719, down from 194,973 at the 2000 census. making it the third largest city in Los Angeles County and the 22nd largest city in the state of California...
in March 1953. Between 1949 and 1962, the corporate firm was Huntington Ice Cream Company. The name succeeded The Baskin-Robbins Partnership and was eventually changed back to
Baskin-Robbins, Inc. on November 26, 1962. Baskin-Robbins also was the first to introduce
ice cream cakeIce cream cake is either ice cream in the shape of a cake or ice cream and cake layered together to make a single form. The idea of ice cream cake came from desserts composed of cream and cookies or cake called trifles, which first turned up in the Renaissance...
s to the public
Baskin Robbins often still incorporates 31 in its promotions despite now offering more flavors. For example, in
Malaysia this includes giving 31% off their hand-packed ice cream on the 31st of a month, which invariably causes queues at their outlets.
Baskin-Robbins was owned by the founders until purchased in 1967 (just prior to
Burt BaskinBurt "Butch" Baskin co-founded the Baskin-Robbins ice cream parlor chain in 1946 with his partner and brother-in-law Irv Robbins.-Business career:...
's death) by the United Brands Company (United Fruit). In 1972, the company went public for the only time in its history when United Brands sold 17% in an IPO. A year later, the British food company
J. Lyons and Co.J. Lyons & Co. was a market-dominant British restaurant-chain, food-manufacturing, and hotel conglomerate founded in 1887 as a spin-off from the Salmon & Gluckstein tobacco company....
purchased Baskin-Robbins from United Brands and all public stock. J. Lyons then merged with
Allied BreweriesAllied Breweries was the result of a 1961 merger between Ind Coope , Ansells , and Tetley Walker .- Ansells :...
, becoming Allied-Lyons in 1978. Allied-Lyons then merged with Pedro Domecq S.A. in 1994, becoming
Allied DomecqAllied Domecq PLC was an international company, headquartered in Bristol, UK that operated spirits, wine, and quick service restaurant businesses. It was once a FTSE 100 Index constituent but has been acquired by Pernod Ricard.-History:...
. Baskin-Robbins,
Togo'sTogo's Eateries, Inc., is a chain of fast casual sandwich restaurants owned by Mainsail Partners. Its headquarters are in San Jose, California....
, and
Dunkin' DonutsDunkin' Donuts is an international doughnut and coffee retailer founded in 1950 by William Rosenberg in Quincy, Massachusetts; it is now headquartered in Canton...
now comprise Dunkin' Brands, Inc. Dunkin' Brands was part of Allied Domecq until its purchase in 2006 by a group of private equity firms -
Bain CapitalBain Capital LLC is a Boston-based private equity firm founded in 1984 by partners from the consulting firm Bain & Company. Originally conceived as an early-stage, growth-oriented investment fund, Bain Capital today manages approximately $65 billion in assets, and its strategies include private...
, Thomas Lee, and The Carlyle Group.
In 1999, Baskin-Robbins terminated approximately 200 domestic franchisee agreements in Southern markets it deemed "nonstrategic." These shop owners were notified of the agreement cancellation via a conference call. Over 40 former franchisees united to form a new company,
KaleidoScoopsKaleidoScoops is an American chain of ice cream shops. It was founded in 1999 by a co-operative of former Baskin-Robbins franchisees after the termination of their franchises...
, which operates as a
cooperativeA cooperative is a business organization owned and operated by a group of individuals for their mutual benefit...
, and is based in
Aurora, IllinoisAurora is the second most populous city in the U.S. state of Illinois, and the 112th largest city in the United States. A suburb of Chicago, located west of the Loop, its population in 2010 was 197,899. Originally founded within Kane County, Aurora's city limits have expanded greatly over the past...
. Other former Baskin-Robbins franchisees converted their stores to franchises of McConnell's (of
Santa Barbara, CaliforniaSanta Barbara is the county seat of Santa Barbara County, California, United States. Situated on an east-west trending section of coastline, the longest such section on the West Coast of the United States, the city lies between the steeply-rising Santa Ynez Mountains and the Pacific Ocean...
), and The Ice Cream Club.
Baskin-Robbins has maintained solid, controlled growth through development of stores that
combineCo-branding refers to several different marketing arrangements:Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy...
Dunkin' DonutsDunkin' Donuts is an international doughnut and coffee retailer founded in 1950 by William Rosenberg in Quincy, Massachusetts; it is now headquartered in Canton...
and
Togo'sTogo's Eateries, Inc., is a chain of fast casual sandwich restaurants owned by Mainsail Partners. Its headquarters are in San Jose, California....
. Recently the company announced plans to aggressively grow their standalone locations, actively seeking franchises.
Irv Robbins died at
Eisenhower Medical CenterThe Eisenhower Medical Center is a not-for-profit hospital located in Rancho Mirage, California. It was named one of the top one hundred hospitals in the United States in 2005 and is adjacent to the world-famous Betty Ford Center....
in
Rancho Mirage, CaliforniaRancho Mirage is a resort city in Riverside County, California, United States. The population was 17,218 at the 2010 census, up from 13,249 at the 2000 census, but the seasonal population can exceed 20,000. In between Cathedral City and Palm Desert, it is one of the eight cities of the Coachella...
on May 5, 2008, at age 90.
Original 31 flavors
Baskin-Robbins' flavors in 1945 were:
- Banana
Banana is the common name for herbaceous plants of the genus Musa and for the fruit they produce. Bananas come in a variety of sizes and colors when ripe, including yellow, purple, and red....
Nut Fudge
- Black Walnut
Juglans nigra, the Eastern Black walnut, is a species of flowering tree in the hickory family, Juglandaceae, that is native to eastern North America. It grows mostly in riparian zones, from southern Ontario, west to southeast South Dakota, south to Georgia, northern Florida and southwest to central...
- Burgundy
Burgundy is a shade of purplish red associated with the Burgundy wine of the same name, which in turn is named after the Burgundy region of France. The color burgundy is similar to other shades of dark red such as maroon...
CherryThe cherry is the fruit of many plants of the genus Prunus, and is a fleshy stone fruit. The cherry fruits of commerce are usually obtained from a limited number of species, including especially cultivars of the wild cherry, Prunus avium....
- Butterscotch
Butterscotch is a type of confectionery whose primary ingredients are brown sugar and butter, although other ingredients such as corn syrup, cream, vanilla, and salt are part of some recipes...
Ribbon
- Cherry Macaroon
A macaroon is a type of light, baked confection, described as either small cakes or meringue-like cookies depending on their consistency. The original macaroon was a "small sweet cake consisting largely of ground almonds" similar to Italian or Moroccan amaretti.The English word macaroon and French...
- Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...
- Chocolate Almond
The almond , is a species of tree native to the Middle East and South Asia. Almond is also the name of the edible and widely cultivated seed of this tree...
- Chocolate Chip
Chocolate chips are small chunks of chocolate. They are often sold in a round, flat-bottomed teardrop shape. They are available in numerous sizes, from large to miniature, but are usually around 1 cm in diameter.-Origin:...
- Chocolate Fudge
Fudge is a type of Western confectionery which is usually very sweet, and extremely rich. It is made by mixing sugar, butter, and milk and heating it to the soft-ball stage at , and then beating the mixture while it cools so that it acquires a smooth, creamy consistency...
- Chocolate Mint
MiNT is a free software alternative operating system kernel for the Atari ST and its successors. Together with the free system components fVDI , XaAES , and TeraDesk , MiNT provides a free TOS compatible replacement OS that is capable of multitasking.MiNT was originally released by Eric Smith as...
- Chocolate Ribbon
- Coffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...
- Coffee Candy
- Date Nut
- Egg Nog
- French Vanilla (retired in 2010)
- Fudge Ribbon
- Green Mint Stick
- Lemon
The lemon is both a small evergreen tree native to Asia, and the tree's ellipsoidal yellow fruit. The fruit is used for culinary and non-culinary purposes throughout the world – primarily for its juice, though the pulp and rind are also used, mainly in cooking and baking...
Crisp
- Lemon Custard
- Lemon Sherbet
Sherbet may refer to:- Foodstuffs :* Sherbert , an effervescent drink or a fizzy powder sweet, chiefly UK* Sherbert, an American term for a frozen dessert like sorbet, but containing a small amount of dairy...
- Maple
Acer is a genus of trees or shrubs commonly known as maple.Maples are variously classified in a family of their own, the Aceraceae, or together with the Hippocastanaceae included in the family Sapindaceae. Modern classifications, including the Angiosperm Phylogeny Group system, favour inclusion in...
Nut
- Orange
An orange—specifically, the sweet orange—is the citrus Citrus × sinensis and its fruit. It is the most commonly grown tree fruit in the world....
Sherbet
- Peach
The peach tree is a deciduous tree growing to tall and 6 in. in diameter, belonging to the subfamily Prunoideae of the family Rosaceae. It bears an edible juicy fruit called a peach...
- Peppermint
Peppermint is a hybrid mint, a cross between the watermint and spearmint . The plant, indigenous to Europe, is now widespread in cultivation throughout all regions of the world...
Stick
- Pineapple
Pineapple is the common name for a tropical plant and its edible fruit, which is actually a multiple fruit consisting of coalesced berries. It was given the name pineapple due to its resemblance to a pine cone. The pineapple is by far the most economically important plant in the Bromeliaceae...
Sherbet
- Raspberry
The raspberry or hindberry is the edible fruit of a multitude of plant species in the genus Rubus, most of which are in the subgenus Idaeobatus; the name also applies to these plants themselves...
Sherbet
- Rocky Road
Rocky road ice cream is a chocolate flavor. Though there are variations on the flavor, it is traditionally composed of chocolate ice cream, nuts, and marshmallows...
- Strawberry
Fragaria is a genus of flowering plants in the rose family, Rosaceae, commonly known as strawberries for their edible fruits. Although it is commonly thought that strawberries get their name from straw being used as a mulch in cultivating the plants, the etymology of the word is uncertain. There...
- Vanilla
Vanilla is a flavoring derived from orchids of the genus Vanilla, primarily from the Mexican species, Flat-leaved Vanilla . The word vanilla derives from the Spanish word "", little pod...
- Vanilla Burnt Almond
- Honey Nut Crunch
- Mint chip
Current flavors
Classic Flavors
- Cherries Jubilee
Cherries jubilee is a dessert dish made with cherries and liqueur , which is subsequently flambéd, and commonly served as a sauce over vanilla ice cream....
- Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...
- Chocolate Chip
Chocolate chips are small chunks of chocolate. They are often sold in a round, flat-bottomed teardrop shape. They are available in numerous sizes, from large to miniature, but are usually around 1 cm in diameter.-Origin:...
- Chocolate Chip Cookie Dough
- Daiquiri Ice
- Gold Medal Ribbon
- Honey Nut Crunch
- Jamoca
- Jamoca Almond Fudge
- Made with Snickers
- Mint Chocolate Chip
Mint Chocolate Chip is an ice cream flavor composed of mint ice cream and small chocolate chips. In some cases the liqueur crème de menthe is used to provide the mint flavor, but in most cases peppermint or spearmint flavoring is used...
- Nutty Coconut
- Old Fashioned Butter Pecan
- Oreo Cookies'n Cream
- Peanut Butter ’n Chocolate
- Pistachio Almond
- Pralines 'n Cream
- Rainbow Sherbet
- Reese's Peanut Butter Cup
Reese's Peanut Butter Cups are a brand of candy filled with peanut butter and a chocolate cover, marketed by The Hershey Company. They were created in 1928 by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey. Reese was inspired by Hershey, so he left the dairy farm to...
- Rocky Road
Rocky road ice cream is a chocolate flavor. Though there are variations on the flavor, it is traditionally composed of chocolate ice cream, nuts, and marshmallows...
- Vanilla
Vanilla is a flavoring derived from orchids of the genus Vanilla, primarily from the Mexican species, Flat-leaved Vanilla . The word vanilla derives from the Spanish word "", little pod...
- Very Berry Strawberry
- World Class Chocolate
Seasonal Flavors
- America's Birthday Cake®
- Baseball Nut®
- Chocolate Fudge
- Chocolate Mousse Royale®
- Cotton Candy
Cotton candy , candy floss or candyfloss or candy buttox , or fairy floss is a form of spun sugar. Since cotton candy is mostly air, a small initial quantity of sugar generates a tremendously greater final volume, causing servings to be physically large and voluminous...
- German Chocolate Cake
In US German chocolate cake, originally known as German's chocolate cake, is a layered chocolate cake filled and topped with a coconut-pecan frosting. It owes its name to American Sam German, who developed a brand of dark baking chocolate used for the cake. Sweet baking chocolate is traditionally...
- Icing on the Cake® Ice Cream
- Love Potion #31®
- Pink Bubblegum
- Quarterback Crunch®
- Strawberry Cheesecake
- Winter White Chocolate®
Regional Flavors
- Bananas ‘n Strawberries
- Banana Nut
- Black Walnut
Juglans nigra, the Eastern Black walnut, is a species of flowering tree in the hickory family, Juglandaceae, that is native to eastern North America. It grows mostly in riparian zones, from southern Ontario, west to southeast South Dakota, south to Georgia, northern Florida and southwest to central...
- Chocolate Almond
- Creole Cream Cheese
Creole cream cheese is a form of farmer cheese that is common in the New Orleans area, made from skim milk, buttermilk and rennet. By itself, it has a mild, slightly sweet taste; frequently, it is mixed with cream, sugar and fruit and served as a dessert. Creole cream cheese had declined in...
- Fudge Brownie
- Jungle Ice
- Lemon Custard
- Mississippi Mud
Mississippi Mud is a 1927 song written by Harry Barris and James Cavanaugh , first made popular by Bing Crosby when he was still a member of The Rhythm Boys. Bing Crosby recorded the song with The Rhythm Boys on June 20, 1927 for Victor...
- Orange Sherbet
- Oregon Blackberry
- Popping Showers
- Rum Raisin
- Splish Splash® Sherbet
- Wild 'n Reckless Sherbet
Bright Choices (Reduced Fat/No Sugar Added)
- Aloha Brownie
- Butter Almond Crunch
- Chocolate Overload
- Light Mint Oreo
- Pineapple Coconut
- Vanilla Frozen Yogurt
- White Caramel Chocolate Chunk
Slogans
- 31 Flavors of Fun (1945-March 3, 1985, with the exception of 1954-1955, 1964–1965, 1969–1970, and 1974–1976)
- 31 Flavors for 10 Years (1954–1955)
- 20 Years of Ice Cream (1964–1965)
- 25 Years of Fun (1969–1970)
- 30 Years of Fun (1974–1975)
- 31 Flavors, 31 Years (1975–1976)
- 31 Flavors of Happiness Only at Baskin Robbins (March 4, 1985-September 13, 1985)
- 31 Flavors in One Place (September 14, 1985-July 31, 1986)
- Trust 31 (August 1, 1986-September 30, 1987)
- Celebrate 31 (October 1, 1987-September 8, 1988)
- Count on 31 Flavors of Fun (September 9, 1988-March 31, 1991)
- Count on 31 Flavors of Ice Cream Every Day (April 1, 1991-September 9, 1991)
- Count on Us, We're Baskin Robbins (September 10, 1991-August 4, 1992)
- Your #1 Ice Cream Place (August 5, 1992-September 13, 1993)
- 31 Flavors At Their Best (September 14, 1993-September 7, 1994)
- We're 31, We're Baskin Robbins (September 8, 1994-September 5, 1995)
- We're Baskin Robbins (September 6, 1995-September 9, 2000)
- YAY! (September 10, 2000–Fall 2010)
- More Flavors, More Fun (July 2010-present)
Global locations
AfricaAfrica is the world's second largest and second most populous continent, after Asia. At about 30.2 million km² including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area...
AsiaAsia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
OceaniaOceania is a region centered on the islands of the tropical Pacific Ocean. Conceptions of what constitutes Oceania range from the coral atolls and volcanic islands of the South Pacific to the entire insular region between Asia and the Americas, including Australasia and the Malay Archipelago...
EuropeEurope is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
(Former in 2011) (Former in 1999)
Middle EastThe Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...
North AmericaNorth America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
Central AmericaCentral America is the central geographic region of the Americas. It is the southernmost, isthmian portion of the North American continent, which connects with South America on the southeast. When considered part of the unified continental model, it is considered a subcontinent...
South AmericaSouth America is a continent situated in the Western Hemisphere, mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere. The continent is also considered a subcontinent of the Americas. It is bordered on the west by the Pacific Ocean and on the north and east...
CaribbeanThe Caribbean is a crescent-shaped group of islands more than 2,000 miles long separating the Gulf of Mexico and the Caribbean Sea, to the west and south, from the Atlantic Ocean, to the east and north...
See also
- Heath Bar Shake
The Heath Bar Shake is a drink sold at Baskin-Robbins. It is notable for its high calorie count and was dubbed "The Unhealthiest Drink in America" by Men's Health Magazine. The shake contains 2,310 calories....
- Ice cream
Ice cream is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavours. Most varieties contain sugar, although some are made with other sweeteners...
- Ben & Jerry's
Ben & Jerry's is an American ice cream company, a division of the British-Dutch Unilever conglomerate, that manufactures ice cream, frozen yogurt, sorbet, and ice cream novelty products, manufactured by Ben & Jerry's Homemade Holdings, Inc., headquartered in South Burlington, Vermont, United...
- Dairy Queen
Dairy Queen, often abbreviated DQ, is a chain of soft serve and fast food restaurants owned by International Dairy Queen, Inc, who also owns Orange Julius and Karmelkorn. The name "Dairy Queen" is taken from the name of their soft serve product, which the company refers to as "Dairy Queen" or...
- MaggieMoo's
External links