Speedyclick.com
Encyclopedia
SpeedyClick.com was an entertainment-based website operating out of Glendale, CA circa 1998 – 2001. The site featured contests, original content, and free web-style games such as blackjack
, bingo
, and virtual slot machines. By spending time on the site, registered users accumulated virtual currency
known as “SpeedyBucks” that they could then redeem for prizes such as clothing or mousepads, or trade with other users in an eBay
-style bartering area. SpeedyClick had a banner ad-style revenue model and also developed custom product placement
games for various corporate sponsors.
At its peak, SpeedyClick had more than 3 million monthly visitors, with a 7.3 percent reach of women on the Internet, and more than 1 million registered users . In an attempt to employ additional revenue models, SpeedyClick also marketed various B2B
services to startup wannabes, touting custom web design services incorporating SpeedyClick’s “Sticky
Engine”.
In November 1999, Seattle-based ShopNow
(later Network Commerce
Inc.) acquired SpeedyClick for $47 million in ShopNow stock and $3 million in cash.
SpeedyClick succumbed to the dot com bust in a fashion typical to many web-centric companies of their time. By late 2001, floundering Network Commerce Inc., delisted from NASDAQ
and pursued by investors , closed the doors of its various offices, including SpeedyClick. Its former URL
now routes to one of the ubiquitous type-in traffic
harvest search pages.
Blackjack
Blackjack, also known as Twenty-one or Vingt-et-un , is the most widely played casino banking game in the world...
, bingo
Online bingo
Online bingo is the game of bingo played on the Internet. It is estimated that the global gross gaming yield of bingo was US$500 million in 2006, and it is forecasted to grow to $1,000 million by 2010....
, and virtual slot machines. By spending time on the site, registered users accumulated virtual currency
Virtual currency
Virtual currency is used to purchase virtual goods within a variety of online communities; which include social networking websites, virtual worlds and online gaming sites....
known as “SpeedyBucks” that they could then redeem for prizes such as clothing or mousepads, or trade with other users in an eBay
EBay
eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...
-style bartering area. SpeedyClick had a banner ad-style revenue model and also developed custom product placement
Product placement
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the...
games for various corporate sponsors.
At its peak, SpeedyClick had more than 3 million monthly visitors, with a 7.3 percent reach of women on the Internet, and more than 1 million registered users . In an attempt to employ additional revenue models, SpeedyClick also marketed various B2B
Business-to-business
Business-to-business describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer...
services to startup wannabes, touting custom web design services incorporating SpeedyClick’s “Sticky
Sticky content
Sticky content refers to content published on a website, which has the purpose of getting a user to return to that particular website or hold their attention and get them to spend longer periods of time at that site...
Engine”.
In November 1999, Seattle-based ShopNow
ShopNow
ShopNow is a local shopping directory provider founded in 2009 based in San Carlos, California. The ShopNow service lists consumer retail stores for all locations in the United States via branded 'ShopNow' mobile applications offered for the Apple iPhone and Google Android mobile platforms...
(later Network Commerce
Network Commerce
Established in 1994 by former Microsoft executive Dwayne Walker , Network Commerce Inc. was a technology infrastructure and services company. Network Commerce provided a comprehensive technology and online business services platform that included domain registration, web hosting, e-commerce and...
Inc.) acquired SpeedyClick for $47 million in ShopNow stock and $3 million in cash.
SpeedyClick succumbed to the dot com bust in a fashion typical to many web-centric companies of their time. By late 2001, floundering Network Commerce Inc., delisted from NASDAQ
NASDAQ
The NASDAQ Stock Market, also known as the NASDAQ, is an American stock exchange. "NASDAQ" originally stood for "National Association of Securities Dealers Automated Quotations". It is the second-largest stock exchange by market capitalization in the world, after the New York Stock Exchange. As of...
and pursued by investors , closed the doors of its various offices, including SpeedyClick. Its former URL
Uniform Resource Locator
In computing, a uniform resource locator or universal resource locator is a specific character string that constitutes a reference to an Internet resource....
now routes to one of the ubiquitous type-in traffic
Type-in traffic
Type-in traffic is a term describing visitors landing at a web site by entering a keyword or phrase in the web browser's address bar Type-in traffic is a term describing visitors landing at a web site by entering a keyword or phrase (with no spaces or a hyphen in place of a space) in the web...
harvest search pages.