Digital Effects
Encyclopedia
Digital Effects Inc. was an early and innovative computer animation
Computer animation
Computer animation is the process used for generating animated images by using computer graphics. The more general term computer generated imagery encompasses both static scenes and dynamic images, while computer animation only refers to moving images....

 studio at 321 West 44th street in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

. It was the first computer graphics house in New York City when it opened in 1978, and operated until 1986. It was founded by Judson Rosebush
Judson Rosebush
Judson Rosebush is a director and producer of multimedia products and computer animation, an author, artist and media theorist. He is the founder of Digital Effects Inc. and the Judson Rosebush Company. He is the former editor of Pixel Vision magazine, the serialized Pixel Handbook, and a...

, Jeff Kleiser, Don Leich, David Cox, Bob Hoffman, Jan Prins, and others. Many of the original group came from Syracuse University, where Rosebush taught computer graphics. Rosebush developed the animation software APL Visions and FORTRAN Visions. Kleiser later went on to found Kleiser-Walczak Construction Company, which experimented with creating synthespians and made the animation for Monsters of Grace
Monsters of Grace
Monsters of Grace is a multimedia chamber opera in 13 short acts directed by Robert Wilson, with music by Philip Glass and libretto from the works of 13th-century Sufi mystic Jalaluddin Rumi. The title is said to be a reference to Wilson's corruption of a line from Hamlet: "Angels and ministers of...

.

The company's original animation system consisted of a Tektronix
Tektronix
Tektronix, Inc. is an American company best known for its test and measurement equipment such as oscilloscopes, logic analyzers, and video and mobile test protocol equipment. In November 2007, Tektronix became a subsidiary of Danaher Corporation....

 display with a 1200 baud
Baud
In telecommunications and electronics, baud is synonymous to symbols per second or pulses per second. It is the unit of symbol rate, also known as baud rate or modulation rate; the number of distinct symbol changes made to the transmission medium per second in a digitally modulated signal or a...

 modem
Modem
A modem is a device that modulates an analog carrier signal to encode digital information, and also demodulates such a carrier signal to decode the transmitted information. The goal is to produce a signal that can be transmitted easily and decoded to reproduce the original digital data...

 connection to a remote Amdahl
Amdahl Corporation
Amdahl Corporation is an information technology company which specializes in IBM mainframe-compatible computer products. Founded in 1970 by Dr. Gene Amdahl, a former IBM employee, it has been a wholly owned subsidiary of Fujitsu since 1997...

 V6 in Bethesda, Maryland
Bethesda, Maryland
Bethesda is a census designated place in southern Montgomery County, Maryland, United States, just northwest of Washington, D.C. It takes its name from a local church, the Bethesda Meeting House , which in turn took its name from Jerusalem's Pool of Bethesda...

, with rendering done on an IBM
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...

 System 370, recording on an Information International Inc. (III) film recorder
Film recorder
A Film Recorder is a graphical output device for transferring digital images to photographic film.All film recorders typically work in the same manner. The image is fed from a host computer as a raster stream over a digital interface...

 in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

, and final processing and optical printing completed back in New York. The V6 ran APL
APL programming language
APL is an interactive array-oriented language and integrated development environment, which is available from a number of commercial and noncommercial vendors and for most computer platforms. It is based on a mathematical notation developed by Kenneth E...

, and could render at a rate of one polygon per second. The company later built one of the first frame buffers and video paint systems (the Video Palette), acquired a Harris mini-mainframe computer, and a Dicomed 35mm color film recorder.

Digital Effects was one of the first companies in the world to produce "flying logos" for television and advertising, but they aggressively and rapidly expanded their capabilities to include motion capture, form morphing, raster effects, and so forth. Among their early works were historic animated sequences of Times Square
Times Square
Times Square is a major commercial intersection in the borough of Manhattan in New York City, at the junction of Broadway and Seventh Avenue and stretching from West 42nd to West 47th Streets...

, commercials for Scientific American, and a set of MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

-style demonstration reels. But they are perhaps best remembered for their contribution to the computer graphics in the movie Tron
Tron (film)
Tron is a 1982 American science fiction film written and directed by Steven Lisberger, and released by Walt Disney Pictures. It stars Jeff Bridges as the protagonist Kevin Flynn; Bruce Boxleitner in a dual role as security program Tron and Tron's "User", computer programmer Alan Bradley; Cindy...

— among other things, they were responsible for creating the main title, and for the animation of the Bits, including one that accompanies Kevin Flynn in his reconstructed Recognizer.

The name of the company has entered the popular language as a noun which refers to visual effects which are both synthetic as well as image-altering and which occur in the realm of both 2D and 3D graphics and animation. Besides pure 3D computer modeling and animation, digital effects include scene-to-scene transition devices, deformations such as morphing, and color manipulation.
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