Design leadership is a concept complementary to design management

Design management

Design Management is a business discipline that uses project management, design, strategy, and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organisation for design...

. In practice, design managers within companies oftern operate in the field of design leadership and design leaders in the field of design management. However, the two terms are not interchangeable.

Design leadership can be described as leadership that generates innovative design solutions. Turner defines design leadership by adding three additional aspects for design leadership,

• the difference in leading through design,
• the sustaining design leadership over time and
• the gaining of acknowledgment for achievements through design.

Turner separates the core responsibilities of design leadership in following six activities:

• envisionising of the future
• manifesting strategic intent
• directing design investment
• managing corporate reputation
• creating and nurturing an environment of innovation
  Innovation
  Innovation is the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society...
  
  
• training for design leadership

Further reading

• Goleman, D.: What makes a leader? Harvard Business Review 1998, Vol.76, No.9
• McBride, M.: Design Management: Future Forward. Design Management Review Summer 2007;
• Mullins, L.J.: Management and organisational behavior. (Pitman Publishing) 2004. ISBN 0-273-60039-7
• Turner, R., Topalian, A.: Core responsibilities of design leaders in commercially demanding environments. 2002, Inaugural presentation at the Design Leadership Forum.
• Zaleznik, A.: Managers and Leaders: Are They Different?. Harvard Business Review 2000, Vol. 82 No.1

See also

• Corporate Identity
  Corporate identity
  In Corporate Communications, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives...
  
  
• Design management
  Design management
  Design Management is a business discipline that uses project management, design, strategy, and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organisation for design...
  
  
• Design
  Design
  Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
  
  
• Leadership
  Leadership
  Leadership has been described as the “process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task". Other in-depth definitions of leadership have also emerged.-Theories:...
  
  
• Reputation management
  Reputation management
  Reputation management , also known as directory management, is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but...