David Daniels (filmmaker)
Encyclopedia
David Daniels is an American commercial director, filmmaker, and co-founder(along with Ray Di Carlo
Ray Di Carlo
Ray Di Carlo is an American producer, director, and co-founder of the Portland, Oregon based animation studio Bent Image Lab.-History:Since 2002, Di Carlo has acted as Executive Producer at Bent Image Lab...

 and Chel White
Chel White
Chel White is an American film director, commercial and music video director, animator, actor, screenwriter, and visual effects supervisor on feature films....

) of the Portland, Oregon
Portland, Oregon
Portland is a city located in the Pacific Northwest, near the confluence of the Willamette and Columbia rivers in the U.S. state of Oregon. As of the 2010 Census, it had a population of 583,776, making it the 29th most populous city in the United States...

 based animation studio Bent Image Lab
Bent Image Lab
BENT IMAGE LAB is a production company and animation studio specializing in commercials, music videos, short films, and visual effects for feature films. Located in Portland, Oregon the company was founded in 2002 by partners David Daniels, Ray Di Carlo, and Chel White...

.
With a Masters Degree in Animation from The California Institute of the Arts (Cal Arts), Daniels’ expertise includes computer (or CG
CG
CG, Cg or cg may stand for:*Airlines PNG IATA code*Categorial grammar*Constraint grammar*Carnival Games, a video game for Wii and Nintendo DS*Center of gravity*Centigram , a unit of mass in the metric system...

), clay, foam, character, and mixed-media animation.

History

Early in his career, Daniels animated parts of Pee-wee's Playhouse
Pee-wee's Playhouse
Pee-wee's Playhouse is an American children's television program starring Paul Reubens as the child-like Pee-wee Herman. The show was developed from Reubens' popular stage show and the one-off TV special The Pee-wee Herman Show, produced for HBO, which was similar in style but featured much more...

, and sections of Peter Gabriel
Peter Gabriel
Peter Brian Gabriel is an English singer, musician, and songwriter who rose to fame as the lead vocalist and flautist of the progressive rock group Genesis. After leaving Genesis, Gabriel went on to a successful solo career...

’s music video "Big Time." David later directed the original twelve M & M spots, helping define the CGI
Computer-generated imagery
Computer-generated imagery is the application of the field of computer graphics or, more specifically, 3D computer graphics to special effects in art, video games, films, television programs, commercials, simulators and simulation generally, and printed media...

 designs of Yellow, Blue, Red and Green personalities that are still being used over a decade later. His industry awards include an AICP award, a Clio, Mobius awards and a Daytime Emmy. His clients include Hewlett Packard, Fox
Fox Entertainment Group
The Fox Entertainment Group is an American entertainment industry company that owns film studios and terrestrial, cable, and direct broadcast satellite television properties...

, MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

, NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

, Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...

, Nabisco
Nabisco
Nabisco is an American brand of cookies and snacks. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Illinois-based Kraft Foods. Nabisco's plant in Chicago, a production facility at 7300 S...

, Mars
Mars
Mars is the fourth planet from the Sun in the Solar System. The planet is named after the Roman god of war, Mars. It is often described as the "Red Planet", as the iron oxide prevalent on its surface gives it a reddish appearance...

, Sesame Street
Sesame Street
Sesame Street has undergone significant changes in its history. According to writer Michael Davis, by the mid-1970s the show had become "an American institution". The cast and crew expanded during this time, including the hiring of women in the crew and additional minorities in the cast. The...

, Tinactin (featuring John Madden
John Madden (American football)
John Earl Madden is a former American professional football player in the National Football League, a former Super Bowl-winning head coach with the Oakland Raiders in the American Football League and later the NFL, and a former color commentator for NFL telecasts. In 2006, he was inducted into...

), and Kelloggs.

Stratacut

Daniels invented a technique he termed Strata-cut animation
Strata-cut animation
Strata-cut animation, also spelled stratcut or straticut, is a form of clay animation, itself one of many forms of stop motion animation....

, a form of clay animation in which internally packed "loaves" of clay are animated in thin slices, revealing the movement of the pre-sculpted images within. The technique of strata-cut was used in animated segments of the Pee-wee's Playhouse
Pee-wee's Playhouse
Pee-wee's Playhouse is an American children's television program starring Paul Reubens as the child-like Pee-wee Herman. The show was developed from Reubens' popular stage show and the one-off TV special The Pee-wee Herman Show, produced for HBO, which was similar in style but featured much more...

 series during the mid-90s, and in the music video for "Big Time" by Peter Gabriel
Peter Gabriel
Peter Brian Gabriel is an English singer, musician, and songwriter who rose to fame as the lead vocalist and flautist of the progressive rock group Genesis. After leaving Genesis, Gabriel went on to a successful solo career...

(1986).

At Bent Image Lab

In 2008, David Daniels and Bent co-founder Ray Di Carlo co-directed "Hidden Formula," a Coca-Cola television commercial created for the advertising agency Santo, in Buenos Aires, Argentina.

Screenings

Daniels' experimental animated film, "Buzz Box Remix" premiered at the 2007 International Film Festival Rotterdam.
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