Crispix
Encyclopedia
Crispix is a brand of breakfast cereal
, introduced by Kellogg's
in 1983. It was created specifically to compete with Ralston Purina's Chex
family of cereals, which had about $125 million in annual sales and no significant competition. By 1987, Crispix had sales of about $65 million.
Its box touts its unique composition of "Crispy rice
on one side, crunchy corn
on the other." The cereal itself is in a hexagon shape. The two sides are made in a lattice pattern and connected only at the edges; the center is open allowing for greater crunch. Crispix is kosher/parve
.
Australia had a chocolate version originally known as Crispix but is now called Coco Pops Chex.
taste." Its box boasted its unique composition, of "Corn on One Side, Rice on the Other". Cinnamon Crunch Crispix joined a number of cereals discontinued by Kellogg's after disappointing sales.
Breakfast cereal
A breakfast cereal is a food made from processed grains that is often, but not always, eaten with the first meal of the day. It is often eaten cold, usually mixed with milk , water, or yogurt, and sometimes fruit but sometimes eaten dry. Some cereals, such as oatmeal, may be served hot as porridge...
, introduced by Kellogg's
Kellogg Company
Kellogg Company , is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods...
in 1983. It was created specifically to compete with Ralston Purina's Chex
Chex
Chex is a brand of breakfast cereal, introduced in 1937 and currently manufactured by General Mills. It was originally owned by Ralston Purina, and the Chex name reflects the "checkerboard square" logo of Ralston Purina. The product line was part of the spinoff of the Ralston portion of Ralston...
family of cereals, which had about $125 million in annual sales and no significant competition. By 1987, Crispix had sales of about $65 million.
Its box touts its unique composition of "Crispy rice
Rice
Rice is the seed of the monocot plants Oryza sativa or Oryza glaberrima . As a cereal grain, it is the most important staple food for a large part of the world's human population, especially in East Asia, Southeast Asia, South Asia, the Middle East, and the West Indies...
on one side, crunchy corn
Maize
Maize known in many English-speaking countries as corn or mielie/mealie, is a grain domesticated by indigenous peoples in Mesoamerica in prehistoric times. The leafy stalk produces ears which contain seeds called kernels. Though technically a grain, maize kernels are used in cooking as a vegetable...
on the other." The cereal itself is in a hexagon shape. The two sides are made in a lattice pattern and connected only at the edges; the center is open allowing for greater crunch. Crispix is kosher/parve
Kashrut
Kashrut is the set of Jewish dietary laws. Food in accord with halakha is termed kosher in English, from the Ashkenazi pronunciation of the Hebrew term kashér , meaning "fit" Kashrut (also kashruth or kashrus) is the set of Jewish dietary laws. Food in accord with halakha (Jewish law) is termed...
.
Australia had a chocolate version originally known as Crispix but is now called Coco Pops Chex.
Cinnamon Crunch Crispix
A variation of original Crispix introduced in late 2001 known as Cinnamon Crunch Crispix was described by Kellogg's as a "[c]rispy corn and rice cereal with a cinnamonCinnamon
Cinnamon is a spice obtained from the inner bark of several trees from the genus Cinnamomum that is used in both sweet and savoury foods...
taste." Its box boasted its unique composition, of "Corn on One Side, Rice on the Other". Cinnamon Crunch Crispix joined a number of cereals discontinued by Kellogg's after disappointing sales.