Corona Extra, better known as
Corona and labeled as
Coronita in
SpainSpain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
, is a brand of
pale lagerPale lager is a very pale to golden-coloured beer with a well attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid 19th century when Gabriel Sedlmayr took pale ale brewing techniques back to the Spaten Brewery in Germany and applied it...
owned and produced by
Cerveceria ModeloGrupo Modelo is a large brewery in Mexico, It has 63% of the Mexican beer market, and exports beer to the United Kingdom, United States and Canada . Its export brands include Corona, Modelo, and Pacífico...
at a number of breweries in Mexico. It is one of the best-selling beers in Mexico and is one of the top-selling beers worldwide. Corona beer is available in over 170 countries.
In the United States, Canada, New Zealand, Australia, The Netherlands and the United Kingdom, Corona is commonly served with a wedge of citrus fruit, usually
limeLime is a term referring to a number of different citrus fruits, both species and hybrids, which are typically round, green to yellow in color, 3–6 cm in diameter, and containing sour and acidic pulp. Limes are a good source of vitamin C. Limes are often used to accent the flavors of foods and...
or sometimes
lemonThe lemon is both a small evergreen tree native to Asia, and the tree's ellipsoidal yellow fruit. The fruit is used for culinary and non-culinary purposes throughout the world – primarily for its juice, though the pulp and rind are also used, mainly in cooking and baking...
, inserted into the neck of the bottle, adding tartness and flavor.
In the
United StatesThe United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Corona Extra is the top selling imported beer.
Ingredients
According to
SinebrychoffSinebrychoff Brewery is a Finnish brewery and soft drinks company. It was founded in 1819 in Helsinki, Finland by Russian colonist Nikolai Sinebrychoff , and is one of the largest breweries in Finland today. It has since become part of Carlsberg Breweries A/S....
, a Finnish company owned by the Carlsberg Group, Corona Extra contains water, barley malt, rice and/or corn, hops, yeast, antioxidants (ascorbic acid E300), and propylene glycol alginate E405 to act as a stabiliser.
Packaging
Corona beer is available in a variety of bottled presentations, ranging from the 190 millilitre
ampolleta (labeled
Coronita and just referred as the
cuartito) up to the 940 millilitre
Corona Familiar (known as the
familiar,
Litro or
Mega). A
draughtDraught beer is beer served from a cask or a pressurised keg.-History of draught:Until Joseph Bramah patented the beer engine in 1785, beer was served directly from the barrel and carried to the customer. The Old English word for carry was dragen which developed into a series of related words,...
version also exists, as does
cannedA beverage can is a tin can designed to hold a specific portion of a beverage. Beverage cans are made of tin-plated steel or aluminium.- History :...
Corona in some markets.
An explanation for the origin of the distinctive 'crown' logo from which Corona takes its name since 1925, says it was based on the crown that adorns the Cathedral of
Our Lady of GuadalupeOur Lady of Guadalupe , also known as the Virgin of Guadalupe is a celebrated Catholic icon of the Virgin Mary.According to tradition, on December 9, 1531 Juan Diego, a simple indigenous peasant, had a vision of a young woman while he was on a hill in the Tepeyac desert, near Mexico City. The lady...
in the town of
Puerto VallartaPuerto Vallarta is a Mexican balneario resort city situated on the Pacific Ocean's Bahía de Banderas.The 2010 census reported Puerto Vallarta's population as 255,725 making it the sixth-largest city in the state of Jalisco...
. This cannot be, as the tower that supports the crown was only erected in 1952, the crown itself being installed at the top in 1963.
In Spain, the beer is branded as "Coronita" (literally, little crown), as renowned wine maker,
Bodegas TorresFounded in 1870 by Jaime Torres, Bodegas Torres is a historical wine growing company located in Pacs, some 4 km from Vilafranca del Penedès, where the company has its head office...
owns the trademark for "Coronas" since 1907. The packaging is otherwise unchanged. In the
United KingdomThe United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and the
United StatesThe United States of America is a federal constitutional republic comprising fifty states and a federal district...
, smaller, 210ml (7 fl. oz) bottles of the beer are also branded as "Coronita".
Sponsorship partners
Corona is the title sponsor of the
LPGA TourThe LPGA, in full the Ladies Professional Golf Association, is an American organization for female professional golfers. The organization, whose headquarters is in Daytona Beach, Florida, is best known for running the LPGA Tour, a series of weekly golf tournaments for elite female golfers from...
tournament Corona Championship, and the
NASCAR Corona Series-Cars:In the first season only General Motors, as Pontiac, and Dodge participated in the series. Ford made its debut in 2005 with Mustang, since 2006 Fusion is the car of Ford. In 2009 Toyota started its participation with Camry...
in Mexico, the most important stock car racing series in the country.
In addition, Corona is a "second sponsor/s" for four of Mexicos top-flight professional soccer teams of the First Division. The teams sponsored by Corona are
AméricaClub América is a Mexican Professional football club based in Mexico City. It competes in the Primera División, the top professional league in the country. The team's nickname is Las Águilas ....
, Toluca,
AtlasClub Social y Deportivo Atlas de Guadalajara is a Mexican football club. Atlas is one of three teams that play in Guadalajara, Mexico, along with Club Deportivo Guadalajara and Estudiantes Tecos in the Primera División de México...
, and Santos Laguna. Corona also sponsors
Major League SoccerMajor League Soccer is a professional soccer league based in the United States and sanctioned by the United States Soccer Federation . The league is composed of 19 teams — 16 in the U.S. and 3 in Canada...
's Chivas USA.
Corona and the
ATPThe Association of Tennis Professionals or ATP was formed in 1972 by Donald Dell, Jack Kramer, and Cliff Drysdale to protect the interests of male professional tennis players. Since 1990, the association has organized the worldwide tennis tour for men and linked the title of the tour with the...
have 5½ year sponsorship where Corona will be the ATP's premier world wide sponsor. Corona was also the title sponsor of the SBK
Superbike World ChampionshipSuperbike World Championship is the worldwide Superbike racing Championship. The championship was founded in . The Superbike World Championship season consists of a series of rounds held on permanent racing facilities...
from 1998 until 2007.
External links