Classmate Stationery
Encyclopedia
Classmate is an India
n brand of student stationery products. ITC Limited launched its Classmate brand in 2003 with the notebooks category. Subsequently, Classmate added new products to its portfolio which consists of pens, pencils, mechanical pencils and geometry boxes. Classmate has 900 distributors who make the products available in over 70,000 outlets in India. Classmate, brought in earnings of Rs 40 crore (Rs 400 million) in 2005-06.
s, pen
s, pencil
s, mechanical pencil
s and Geometry Boxes.
and Soha Ali Khan
as brand ambassadors for its range of products.
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
n brand of student stationery products. ITC Limited launched its Classmate brand in 2003 with the notebooks category. Subsequently, Classmate added new products to its portfolio which consists of pens, pencils, mechanical pencils and geometry boxes. Classmate has 900 distributors who make the products available in over 70,000 outlets in India. Classmate, brought in earnings of Rs 40 crore (Rs 400 million) in 2005-06.
Products
Classmate manufactures notebookNotebook
A notebook is a book or binder composed of pages of notes, often ruled, made out of paper, used for purposes including recording notes or memoranda, writing, drawing, and scrapbooking....
s, pen
Pen
A pen is a device used to apply ink to a surface, usually paper, for writing or drawing. Historically, reed pens, quill pens, and dip pens were used, with a nib of some sort to be dipped in the ink. Ruling pens allow precise adjustment of line width, and still find a few specialized uses, but...
s, pencil
Pencil
A pencil is a writing implement or art medium usually constructed of a narrow, solid pigment core inside a protective casing. The case prevents the core from breaking, and also from marking the user’s hand during use....
s, mechanical pencil
Mechanical pencil
A mechanical pencil or a propelling pencil is a pencil with a replaceable and mechanically extendable solid pigment core called a lead . It is designed such that the lead can be extended as its point is worn away...
s and Geometry Boxes.
Notebooks
Classmate Notebook brand has a product range of more than 300 variants is custom made to take care of varying needs in notebooks, long books, practical books, drawing books & reminder pads segments. ITC focused on the design elements of notebooks: each Classmate notebook has a theme on the cover and related information inside. The Classmate Notebook range builds in regional preferences and caters to the requirements of All India & State Education Boards.Pens
ITC forayed into the pen industry with the launch of Classmate pens across markets offering the consumer stylish and attractive designs.Pencils
Classmate HB Jet Black Pencils mark the entry of Classmate into the pencils category.Mechanical Pencils
Classmate Mechanical Pencils are pencils intended for sharp, precise writing and drawing, specially used for precise drawings in subjects like math’s and engineering.Math Instruments
Classmate Invento & Classmate Victor are part of the range of Geometry Boxes. "Invento" is positioned as a more premium product carrying interesting trivia and other useful information about the subject, "Victor" provides tinted plastic instruments that make it easier for beginners.Classmate Ideas for India challenge
Classmate, has launched a programme called Classmate Ideas for India challenge. The programme would be a part of the company's centenary initiative. The nation-wide programme would invite ideas of the youth, who have the potential to transform India. Classmate Ideas for India challenge plans to reach out to 25 lakh students across 30 cities, 500 schools and 200 colleges across the country. The CII-ITC Centre of Excellence for Sustainable Development, WWF-India, the Tony Blair Faith Foundation, Janaagraha and the Akshaya Patra Foundation among others are the programme partners for the event. The programme would encourage the finalists with an internship with relevant programme partners, besides cash prizes and other rewards. Additionally, the top five winners would be sent to a one week international study tour.Brand Ambassadors: Yuvraj Singh, Soha Ali Khan
Classmate, ITC's education and stationery products brand, has signed Yuvraj SinghYuvraj Singh
Yuvraj Singh Bhandal is an Indian cricketer, and the son of former Indian fast bowler and Punjabi movie star Yograj Singh. He has been a member of the Indian cricket team since 2000 and played his first Test match in 2003. He was the vice captain of the ODI team from late-2007 to late-2008...
and Soha Ali Khan
Soha Ali Khan
- Early life :Khan was born into the erstwhile princely family of Pataudi. She has Muslim Pashtun ancestry through Nawabs of Pataudi lineage from her father's side and Bengali Hindu ancestry from her mother's side...
as brand ambassadors for its range of products.