Cholula hot sauce
Encyclopedia
Cholula hot sauce is a brand of chili-based hot sauce
, manufactured in Chapala
, Jalisco
, Mexico
, and licensed by Tequila Cuervo La Rojeña, S.A. de C.V..
The product is packaged with an iconic round wooden cap in various colors. Four varieties of Cholula are widely marketed in North America as of June 2010, including Original, Chipotle
, Chili Garlic
and Chili Lime
.
toponym Chollollan, meaning "the place of the retreat."
. Following expansion across the Mexican market, Cholula was first introduced to the United States in Austin, Texas
in 1989. During the 1990s, Cholula achieved distribution in supermarket chains throughout the American Southwest and is currently available nationwide, as well as in many Canadian supermarkets. The product is most frequently retailed in 5-ounce glass bottles, although the original flavor is also available in 2-ounce and 12-ounce glass bottles, as well as 64-ounce plastic bottle, and 7-gram single-use condiment packets.
Cholula has attempted a number of brand extensions. In 1999, a Cholula picante sauce
was tested in Denver, Colorado
and quickly removed from the market. Cholula's line of dry seasonings, including Original, Chili Lime and Chili Roast Garlic, was discontinued in 2009.
. Cholula has sponsored collegiate football and tailgating promotions at the Rose Bowl
, Sun Devil Stadium
and Huskies Stadium
. The brand is also well established as a wintersports sponsor, partnering with snowboarding
competitions including the Cholula Triple Air Show.
In March 2007, Cholula partnered with national pizza chain Papa John's, offering complimentary hot sauce packets with every order.
In June 2010, Cholula launched a print advertisement campaign designed by JWT Singapore under the slogan "Rescue Food."
On The Franchise (TV series)
, Brian Wilson, closing pitcher for San Francisco Giants named Cholula as one of the best sauces.
s, arbol peppers
and spices. The ingredient list on the product's packaging is: Water, peppers (arbol and piquin), salt, vinegar, spices and xanthan gum
.
Hot sauce
Hot sauce, chili sauce or pepper sauce refers to any spicy sauce made from chili peppers and other ingredients.-Ingredients:There are many recipes for hot sauces - the common ingredient being any kind of peppers. A group of chemicals called capsaicinoids are responsible for the heat in chili peppers...
, manufactured in Chapala
Chapala
Chapala is a city and municipality in the central Mexican state of Jalisco, located on the north shore of Lake Chapala, Mexico's largest freshwater lake. According to the 2005 census, its population is 43,345 for the municipality.-Geography:...
, Jalisco
Jalisco
Jalisco officially Estado Libre y Soberano de Jalisco is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is located in Western Mexico and divided in 125 municipalities and its capital city is Guadalajara.It is one of the more important states...
, Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
, and licensed by Tequila Cuervo La Rojeña, S.A. de C.V..
Jose Cuervo
José Cuervo is a brand of tequila produced by Tequila Cuervo La Rojeña. The José Cuervo Especial brand has the highest sales of any tequila brand in theworld.- History :...
The product is packaged with an iconic round wooden cap in various colors. Four varieties of Cholula are widely marketed in North America as of June 2010, including Original, Chipotle
Chipotle
A chipotle , or chilpotle, which comes from the Nahuatl word chilpoktli meaning "smoked chili pepper" is a smoke-dried jalapeño that tends to be brown and shriveled. It is a chili used primarily in Mexican and Mexican-inspired cuisines, such as Mexican-American and Tex-Mex.Varieties of jalapeño...
, Chili Garlic
Garlic
Allium sativum, commonly known as garlic, is a species in the onion genus, Allium. Its close relatives include the onion, shallot, leek, chive, and rakkyo. Dating back over 6,000 years, garlic is native to central Asia, and has long been a staple in the Mediterranean region, as well as a frequent...
and Chili Lime
Lime (fruit)
Lime is a term referring to a number of different citrus fruits, both species and hybrids, which are typically round, green to yellow in color, 3–6 cm in diameter, and containing sour and acidic pulp. Limes are a good source of vitamin C. Limes are often used to accent the flavors of foods and...
.
Brand name
The hot sauce is named after the 2,500-year-old city of Cholula, Puebla, the oldest still-inhabited city in Mexico. The name "Cholula" is derived from the NahuatlNahuatl
Nahuatl is thought to mean "a good, clear sound" This language name has several spellings, among them náhuatl , Naoatl, Nauatl, Nahuatl, Nawatl. In a back formation from the name of the language, the ethnic group of Nahuatl speakers are called Nahua...
toponym Chollollan, meaning "the place of the retreat."
History
Prior to its acquisition, Cholula was produced for three generations in Chapala, Jalisco, used primarily as an ingredient in sangritaSangrita
Sangrita, whose origin dates back to the 1920s, is a customary partner to a shot of straight tequila blanco; a non-alcoholic accompaniment that highlights tequila's crisp acidity and cleanses the palate between each peppery sip. The basic conception of sangrita is to complement the flavor of 100%...
. Following expansion across the Mexican market, Cholula was first introduced to the United States in Austin, Texas
Austin, Texas
Austin is the capital city of the U.S. state of :Texas and the seat of Travis County. Located in Central Texas on the eastern edge of the American Southwest, it is the fourth-largest city in Texas and the 14th most populous city in the United States. It was the third-fastest-growing large city in...
in 1989. During the 1990s, Cholula achieved distribution in supermarket chains throughout the American Southwest and is currently available nationwide, as well as in many Canadian supermarkets. The product is most frequently retailed in 5-ounce glass bottles, although the original flavor is also available in 2-ounce and 12-ounce glass bottles, as well as 64-ounce plastic bottle, and 7-gram single-use condiment packets.
Cholula has attempted a number of brand extensions. In 1999, a Cholula picante sauce
Salsa (sauce)
Salsa may refer to any type of sauce. In American English, it usually refers to the spicy, often tomato based, hot sauces typical of Mexican and Central American cuisine, particularly those used as dips. In British English, the word typically refers to salsa cruda, which is common in Mexican ,...
was tested in Denver, Colorado
Denver, Colorado
The City and County of Denver is the capital and the most populous city of the U.S. state of Colorado. Denver is a consolidated city-county, located in the South Platte River Valley on the western edge of the High Plains just east of the Front Range of the Rocky Mountains...
and quickly removed from the market. Cholula's line of dry seasonings, including Original, Chili Lime and Chili Roast Garlic, was discontinued in 2009.
Marketing
Cholula is marketed in the United States as The Flavorful Fire, sponsoring a variety of professional sporting venues and competitions. Cholula is served as the "Official Hot Sauce" in concessions at motorsports events including the Toyota Grand Prix of Long Beach and Coca-Cola 600Coca-Cola 600
The Coca-Cola 600, formerly known as the World 600, is a NASCAR Sprint Cup Series race held each year at Charlotte Motor Speedway in Concord, North Carolina on Memorial Day weekend...
. Cholula has sponsored collegiate football and tailgating promotions at the Rose Bowl
Rose Bowl Game
The Rose Bowl is an annual American college football bowl game, usually played on January 1 at the Rose Bowl in Pasadena, California. When New Year's Day falls on a Sunday, the game is played on Monday, January 2...
, Sun Devil Stadium
Sun Devil Stadium
Sun Devil Stadium is an outdoor football stadium, located on the campus of Arizona State University, in Tempe, Arizona, United States. The stadium's current seating capacity is 71,706 and the playing surface is natural grass...
and Huskies Stadium
Huskies Stadium
The Huskies Stadium is a Canadian football stadium in Halifax, Nova Scotia, that is host to Saint Mary's Huskies. It has a promoted capacity of 9,000 to 11,000 that is achieveable via temporary seating, but the actual permanent seating is only 4000. It was built in 1970...
. The brand is also well established as a wintersports sponsor, partnering with snowboarding
Snowboarding
Snowboarding is a sport that involves descending a slope that is covered with snow on a snowboard attached to a rider's feet using a special boot set onto mounted binding. The development of snowboarding was inspired by skateboarding, sledding, surfing and skiing. It was developed in the U.S.A...
competitions including the Cholula Triple Air Show.
In March 2007, Cholula partnered with national pizza chain Papa John's, offering complimentary hot sauce packets with every order.
In June 2010, Cholula launched a print advertisement campaign designed by JWT Singapore under the slogan "Rescue Food."
On The Franchise (TV series)
The Franchise (TV series)
The Franchise: A Season With The San Francisco Giants is a new television show that debuted on July 13, 2011, on the Showtime television television network. This new documentary-type series follows the 2010 World Series champions as they defend their title in the 2011 Major League Baseball season...
, Brian Wilson, closing pitcher for San Francisco Giants named Cholula as one of the best sauces.
Ingredients
Cholula sauce blends pequin pepperPequin pepper
Pequin pepper is a hot chile pepper, also known as "bird pepper", that is commonly used as a spice....
s, arbol peppers
Chile de árbol
The Chile de árbol is a small, but potent Mexican chili pepper which is also known as bird's beak chile and rat's tail chile. These chilis are about long, and in diameter. Their heat index is between 15,000 and 30,000 Scoville units. The peppers are a bright red color when mature.Chile de árbol...
and spices. The ingredient list on the product's packaging is: Water, peppers (arbol and piquin), salt, vinegar, spices and xanthan gum
Xanthan gum
Xanthan gum is a polysaccharide, derived from the bacterial coat of Xanthomonas campestris, used as a food additive and rheology modifier, commonly used as a food thickening agent and a stabilizer...
.