Chico Ejiro
Encyclopedia
Chico Ejiro is a Nigerian movie auteur. Little is known about Ejiro other than he originally studied agriculture
Agriculture
Agriculture is the cultivation of animals, plants, fungi and other life forms for food, fiber, and other products used to sustain life. Agriculture was the key implement in the rise of sedentary human civilization, whereby farming of domesticated species created food surpluses that nurtured the...

, and he was drawn into video production
Video production
Video production is videography, the process of capturing moving images on electronic media even streaming media. The term includes methods of production and post-production...

 because Nigerians would not buy blank videocassettes. His enormous body of work is typical of the new Nigerian cinema that started in the 1990s when cheap video-production equipment became available in the country. He owns a production company called Grand Touch Pictures, which is based in Lagos
Lagos
Lagos is a port and the most populous conurbation in Nigeria. With a population of 7,937,932, it is currently the third most populous city in Africa after Cairo and Kinshasa, and currently estimated to be the second fastest growing city in Africa...

.

Nicknamed Mr. Prolific, he directed over 80 movies within a 5-year period—each one shot in as little as three days. They feature story lines relevant to Nigerians but have poor production quality: terrible acting
Acting
Acting is the work of an actor or actress, which is a person in theatre, television, film, or any other storytelling medium who tells the story by portraying a character and, usually, speaking or singing the written text or play....

, muddled sound
Sound
Sound is a mechanical wave that is an oscillation of pressure transmitted through a solid, liquid, or gas, composed of frequencies within the range of hearing and of a level sufficiently strong to be heard, or the sensation stimulated in organs of hearing by such vibrations.-Propagation of...

, and amateurish cinematography
Cinematography
Cinematography is the making of lighting and camera choices when recording photographic images for cinema. It is closely related to the art of still photography...

 are prevalent throughout his oeuvre. The exact number of movies he has worked on as either director, producer, or both is unknown, but it ranges in the hundreds as of 2007. He was profiled in a New York Times article dated May 26, 2002 (“When There's Too Much of a Not-Very-Good Thing” by Matt Steinglass), and in an article from the international version of Time Magazine dated May 26, 2002 (“Hollywood, Who Really Needs It?” by Stephan Faris).

Ejiro is married to Joy Ejiro and they have two children. He has two brothers: Zeb Ejiro, the best-known of the new Nigerian cinema auteurs outside of the country, and Peter Red Ejiro, another Nigerian film producer.

Ejiro was featured in the 2007 documentary
Documentary film
Documentary films constitute a broad category of nonfictional motion pictures intended to document some aspect of reality, primarily for the purposes of instruction or maintaining a historical record...

 Welcome to Nollywood
Welcome to Nollywood
Welcome to Nollywood is a 2007 documentary film directed by Jamie Meltzer, which premiered at the Full Frame Documentary Film Festival, and also played at the Avignon Film Festival and the Melbourne International Film Festival in the summer of 2007....

, which followed him as he made Family Affair 1 and Family Affair 2.

External links

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