Chermas is a major value for money

Value for Money

Value for Money is a 1955 British comedy film directed by Ken Annakin and starring John Gregson, Donald Pleasence, Leslie Phillips, Joan Hickson, Derek Farr and Diana Dors.-Cast:* John Gregson as Chayley Broadbent* Diana Dors as Ruthine West...

 apparel retail store located in Hyderabad, India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

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It was started with their brand of shirts and jeans called Chermas, which became hugely popular because of the affordable prices.

Chermas has its apparel manufacturing unit located in Apparel Export Park at Gundlapochampally, near Hyderabad.

History

This value-for-money clothing retail outlet was started by Capt. Kayarmin Pestonji in 1980 and is synonymous with fashionable ready-made garments.

The first store was opened in Abids

Abids

Abids or Abid Shop is a major commercial center in Hyderabad, India. Abids is well known as the oldest and famous business area of Hyderabad. The state government building APSFC, and the President plaza are located here. A wide variety of businesses are located here...

. chermas made a common low income group family to wear ready made garments in 1980 or even today. I remember their add "you name it! we have it"

Store

Chermas has all the leading brands, nicely divided into sections based on price. It is considered a budget hunters paradise and does huge business during the major festivals like Dassera, Ramzan, Diwali

Diwali

Diwali or DeepavaliThe name of the festival in various regional languages include:, , , , , , , , , , , , , popularly known as the "festival of lights," is a festival celebrated between mid-October and mid-December for different reasons...

, Christmas

Christmas

Christmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...

 etc.

In Hyderabad, they have branches at Secunderabad

Secunderabad

Secunderabad popularly known as the twin city of Hyderabad is located in the Indian state of Andhra Pradesh north of Hyderabad. Named after Sikandar Jah, the third Nizam of the Asaf Jahi dynasty, Secunderabad was founded in 1806 AD as a British cantonment...

, Abids, Ameerpet

Ameerpet

Ameerpet is a busy commercial area located in the north western part of Hyderabad, India. It is well known over the city as a hub for software training institutes....

, Kukatpally

Kukatpally

Kukatpally is a major residential and commercial suburb in Ranga Reddy District, India. It is located on the northwest fringe of Hyderabad city...

 and Malakpet

Malakpet

Malakpet is one of the old suburbs of Hyderabad, Andhra Pradesh, India. This suburb known by two parts, Old Malakpet and New Malakpet. The Palmetum was established here in 2002 by Greater Hyderabad Municipal Corporation....

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