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The Charter Mark was an award demonstrating the achievement of national standard for excellence in customer service in United Kingdom
United Kingdom

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom , the UK or Britain,is a sovereign state located off the northwestern coast of continental Europe....
 public sector
Public sector

The public sector is the part of economic and administrative life that deals with the delivery of goods and services by and for the government, whether national, regional or local/municipal....
 organisations. Introduced in 1991, it was replaced in 2008 by Customer Service Excellence standard, with the last issued Charter Marks expiring in 2011.

Charter Mark was one of the consequences of a political initiative, the Citizen's Charter
Citizen's Charter

The Citizen's Charter was a United Kingdom political initiative launched by the then Prime Minister, John Major, on 22 July, 1991. It aimed to improve public services in the UK by:...
, by Prime Minister
Prime minister

A prime minister is the most senior minister of Cabinet in the Executive branch of government in a parliamentary system. The position is usually held by, but need not always be held by, a politician....
 John Major
John Major

Sir John Major, Order of the Garter, Order of the Companions of Honour, Chartered Institute of Bankers , was Prime Minister of the United Kingdom of the United Kingdom and Leaders of the Conservative and Unionist Party of the Conservative Party during 1990 to 1997....
 in 1991, to improve the face of government.

In 2005, the system was reviewed, and it was recommended the scheme be replaced.






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The Charter Mark was an award demonstrating the achievement of national standard for excellence in customer service in United Kingdom
United Kingdom

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom , the UK or Britain,is a sovereign state located off the northwestern coast of continental Europe....
 public sector
Public sector

The public sector is the part of economic and administrative life that deals with the delivery of goods and services by and for the government, whether national, regional or local/municipal....
 organisations. Introduced in 1991, it was replaced in 2008 by Customer Service Excellence standard, with the last issued Charter Marks expiring in 2011.

History

The Charter Mark was one of the consequences of a political initiative, the Citizen's Charter
Citizen's Charter

The Citizen's Charter was a United Kingdom political initiative launched by the then Prime Minister, John Major, on 22 July, 1991. It aimed to improve public services in the UK by:...
, by Prime Minister
Prime minister

A prime minister is the most senior minister of Cabinet in the Executive branch of government in a parliamentary system. The position is usually held by, but need not always be held by, a politician....
 John Major
John Major

Sir John Major, Order of the Garter, Order of the Companions of Honour, Chartered Institute of Bankers , was Prime Minister of the United Kingdom of the United Kingdom and Leaders of the Conservative and Unionist Party of the Conservative Party during 1990 to 1997....
 in 1991, to improve the face of government.

In 2005, the system was reviewed, and it was recommended the scheme be replaced. Accordingly, the Customer Service Excellence standard was launched, and a phased transfer was initiated. Applications for Charter Marks were officially closed on 30 June 2008, with the official final validity date becoming 30 June 2011.

Recipients

The scope of public sector organisations includes departments of local councils, voluntary organisations having more than 10% public funding, and also private subcontractors on public contracts. It also includes public transport operators and the gas, electricity and water utilities. A number of Park and Ride bus schemes
Park and ride bus services in the United Kingdom

Park and ride bus services in the United Kingdom are bus services designed to provide intermodal passenger journeys between a private mode of transport and a shared mode bus....
 gained Charter Marks, displaying the mark on their bus
Bus

A bus is a road vehicle designed to carry passengers. A bus can generally seat a maximum of anywhere from 8 to 200 passengers; many more passengers than a minivan....
es.

Assessment

Assessment for the award, made by one of four certification bodies, is on achievement of goals to:

  1. Set standards and perform well
  2. Actively engage with customers, partners and staff
  3. Be fair and accessible to everyone and promote choice
  4. Continuously develop and improve
  5. Use resources effectively and imaginatively
  6. Contribute to improving opportunities and quality of life in the communities served


On receipt, an award was valid for three years, after which the organisation must re-apply.

See also

  • Artsmark
    Artsmark

    Artsmark is a national award scheme managed by Arts Council England. The scheme, that is open to all schools in England, recognises schools with a high level of provision in the arts....
  • Sportsmark
    Sportsmark

    Sportsmark is Sport England accreditation scheme for secondary schools. The scheme recognises a school's out of hours sports provision.Sportsmark awards are given to secondary schools for provision for sport and physical education....


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