Charles V. Bush
Encyclopedia
Charles V. Bush is an African-American pioneer, retired senior corporate executive and former U.S. Air Force officer. In 1954, Bush was selected by Chief Justice Earl Warren
Earl Warren
Earl Warren was the 14th Chief Justice of the United States.He is known for the sweeping decisions of the Warren Court, which ended school segregation and transformed many areas of American law, especially regarding the rights of the accused, ending public-school-sponsored prayer, and requiring...

 for appointment as the first African-American page of the Supreme Court of the United States
Supreme Court of the United States
The Supreme Court of the United States is the highest court in the United States. It has ultimate appellate jurisdiction over all state and federal courts, and original jurisdiction over a small range of cases...

. He was also one of the first three African-American Cadets to attend the U.S. Air Force Academy
United States Air Force Academy
The United States Air Force Academy is an accredited college for the undergraduate education of officer candidates for the United States Air Force. Its campus is located immediately north of Colorado Springs in El Paso County, Colorado, United States...

 and the first African-American to graduate from there.

Family, early years and education

The son of Charles H. Bush, an administrator at Howard University
Howard University
Howard University is a federally chartered, non-profit, private, coeducational, nonsectarian, historically black university located in Washington, D.C., United States...

, and his wife Marie, Bush grew up around Howard University's campus. He attended Banneker Jr. High School and Capitol Page School, a special high school for Congressional and Supreme Court pages. Prior to graduation from Capitol Page School, he competed on an examination, with 34 other candidates, for Washington, D.C.'s one nomination to the United States Air Force Academy
United States Air Force Academy
The United States Air Force Academy is an accredited college for the undergraduate education of officer candidates for the United States Air Force. Its campus is located immediately north of Colorado Springs in El Paso County, Colorado, United States...

 (USAFA). He placed No. 2 on the exam and was designated the alternate nominee. He attended Howard University
Howard University
Howard University is a federally chartered, non-profit, private, coeducational, nonsectarian, historically black university located in Washington, D.C., United States...

 for two years, majoring in Electrical Engineering and was inducted into Alpha Phi Alpha
Alpha Phi Alpha
Alpha Phi Alpha is the first Inter-Collegiate Black Greek Letter fraternity. It was founded on December 4, 1906 at Cornell University in Ithaca, New York. Its founders are known as the "Seven Jewels". Alpha Phi Alpha developed a model that was used by the many Black Greek Letter Organizations ...

 fraternity.

As he was completing his sophomore year, he was contacted by James C. Evans about reapplying to USAFA with the assurance of receiving a nomination from Congressman William L. Dawson (D-IL). Evans served five Secretaries of War, ten Secretaries of Defense and six Presidents in his role of overseeing the integration of the U.S. Armed Forces.

Accepted for the USAFA Class of 1963 with his two African-American classmates, Bush reported as a Cadet in June 1959. He was a Squadron Commander, member of the USAFA Debate Team and a member of the Wing Champion Rugby Team. Having received academic course credits from Howard University, Bush was accepted into a special joint USAFA/Georgetown University Masters program, commencing with graduate courses in his senior year at USAFA, which included his oral comprehensives in the Russian language.

He graduated from USAFA with a Bachelor of Science
Bachelor of Science
A Bachelor of Science is an undergraduate academic degree awarded for completed courses that generally last three to five years .-Australia:In Australia, the BSc is a 3 year degree, offered from 1st year on...

. Bush received his Masters of Arts
Master of Arts (postgraduate)
A Master of Arts from the Latin Magister Artium, is a type of Master's degree awarded by universities in many countries. The M.A. is usually contrasted with the M.S. or M.Sc. degrees...

 degree in International Relations from Georgetown University
Georgetown University
Georgetown University is a private, Jesuit, research university whose main campus is in the Georgetown neighborhood of Washington, D.C. Founded in 1789, it is the oldest Catholic university in the United States...

, in June 1964, and was inducted into the Georgetown chapter of Pi Sigma Alpha
Pi sigma alpha
Pi Sigma Alpha , the National Political Science Honor Society, is the only honor society for college and university students of political science in the United States. Its purpose is to recognize and promote high academic achievement in the field of political science...

, the National Political Science Honor Society. Upon leaving the Air Force in 1970, he attended Harvard Business School
Harvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...

, was co-chair of the African-American Student Union and was inducted into the Century Club in his second year. Bush received his Masters in Business Administration in Finance, in June 1972.

He married Bettina Wills in 1964. They have a son, Charles and two daughters, Kyra and Bettina Bush
Bettina Bush
Bettina Bush is an American voice actress and pop music singer. She was born the youngest daughter out of three children. Her father was of African American descent and her mother was of Irish, Cherokee, and Polynesian descent.- Voice acting :...

. They also have a granddaughter and seven grandsons.

Military career

Following his commissioning in June 1963, Bush attended Georgetown University
Georgetown University
Georgetown University is a private, Jesuit, research university whose main campus is in the Georgetown neighborhood of Washington, D.C. Founded in 1789, it is the oldest Catholic university in the United States...

 as a student, where he earned a Master of Arts
Master of Arts (postgraduate)
A Master of Arts from the Latin Magister Artium, is a type of Master's degree awarded by universities in many countries. The M.A. is usually contrasted with the M.S. or M.Sc. degrees...

 degree in International Relations. He then attended Air Intelligence Officers School in Denver, Colorado, from March 1964 to November 1964. On completion of his air intelligence training, Bush was assigned to 8th Air Force Headquarters, Strategic Air Command
Strategic Air Command
The Strategic Air Command was both a Major Command of the United States Air Force and a "specified command" of the United States Department of Defense. SAC was the operational establishment in charge of America's land-based strategic bomber aircraft and land-based intercontinental ballistic...

, Westover Air Force Base, Massachusetts, as an Intelligence Officer, in November 1964. He was responsible for the briefing of the 8th Air Force Commander on strategic intelligence activities, specializing in Soviet political intelligence. While on this assignment, he taught undergraduate political science courses for American International College, as an Adjunct Assistant Professor. In 1966, he volunteered for an assignment to a special intelligence unit in Vietnam
Vietnam
Vietnam – sometimes spelled Viet Nam , officially the Socialist Republic of Vietnam – is the easternmost country on the Indochina Peninsula in Southeast Asia. It is bordered by China to the north, Laos to the northwest, Cambodia to the southwest, and the South China Sea –...

. For his service with 8th Air Force, Bush was awarded the Air Force Commendation Medal. In preparation for his Vietnamese assignment, he attended the Sanz Language School in Washington, D.C. under the auspices of the Defense Language Institute
Defense Language Institute
The Defense Language Institute is a United States Department of Defense educational and research institution, which provides linguistic and cultural instruction to the Department of Defense, other Federal Agencies and numerous and varied other customers...

, in which he acquired fluency in the Vietnamese language. He also studied the Korean martial art Tae Kwon Do at Jhoon Rhee Studio in D.C., in 1966 - 1967.

Upon completion of his Vietnamese language training, Bush was assigned to the 6499th Special Activities Group, Tan Son Nhut Air Base
Tan Son Nhut Air Base
Tan Son Nhut Air Base was a Republic of Vietnam Air Force facility. It is located near the city of Saigon in southern Vietnam. The United States used it as a major base during the Vietnam War , stationing Army, Air Force, Navy, and Marine units there...

, Saigon, Vietnam. From May 1967 to May 1968, as an Intelligence Officer, he was responsible for the deployment and operations of six intelligence teams composed of 10-15 officers and enlisted men, operating from Saigon, Bien Hoa
Bien Hoa
Biên Hòa is a city in Dong Nai province, Vietnam, about east of Ho Chi Minh City , to which Bien Hoa is linked by Vietnam Highway 1.- Demographics :In 1989 the estimated population was over 300,000. In 2005, the population wss 541,495...

, Nha Trang
Nha Trang
Nha Trang is a coastal city and capital of Khanh Hoa province, on the South Central Coast of Vietnam. It is bounded on the North by Ninh Hoà district, on the East by the South China Sea, on the South by Cam Ranh town and on the West by Diên Khánh district...

, Pleiku
Pleiku
Pleiku is a town in central Vietnam, located in that nation's central highland region. It is the capital of the Gia Lai Province; it is inhabited primarily by the Bahnar and Jarai ethnic groups, sometimes known as the Montagnards or Degar....

, Da Nang
Da Nang
Đà Nẵng , occasionally Danang, is a major port city in the South Central Coast of Vietnam, on the coast of the South China Sea at the mouth of the Han River. It is the commercial and educational center of Central Vietnam; its well-sheltered, easily accessible port and its location on the path of...

 and Can Tho. The teams were involved with significant intelligence operations, particularly involving the attack on Tan Son Nhut Air Base during the Tet Offensive and the defense of the Marines and South Vietnamese at the Battle of Khe Sanh
Battle of Khe Sanh
The Battle of Khe Sanh was conducted in northwestern Quang Tri Province, Republic of Vietnam , between 21 January and 9 July 1968 during the Vietnam War...

. Bush was awarded the Bronze Star by 7th Air Force and the Joint Services Commendation Medal by Military Assistance Command, Vietnam, for his service in-country. In November 1968, 6499th Special Activities Group was awarded the Air Force Outstanding Unit Award for meritorious service during the period July 1966 to June 1968.

Returning to the United States in May 1968, Bush was assigned to Headquarters Air Force Special Projects Production Facility, Westover Air Force Base, Massachusetts, as Chief, Technical Analysis Division. He was responsible for image assessment studies leading to definitive objective evaluation techniques by which one could better assess and improve the photographic payload from reconnaissance satellites. He resumed teaching political science courses for American International College
American International College
American International College is a private, co-educational liberal-arts college located in the Mason Square neighborhood of Springfield, Massachusetts.-History:...

, as an Adjunct Assistant Professor. In May 1970, he resigned his commission, effective August 1970 and received an Honorable Discharge. Bush was awarded his second Air Force Commendation Medal by Headquarters Space and Missiles Systems Organization for meritorious service.

Business career

Following his resignation from the Air Force, from August 1970 to June 1972 Bush attended Harvard Business School
Harvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...

, majoring in Finance. Upon graduation, he worked as an investment banker with White Weld & Co.
White Weld & Co.
White Weld & Co. was a Boston-based investment bank, historically managed by Boston Brahmins until its sale to Merrill Lynch in 1978. The Weld family name can be traced back to the founding of Massachusetts in the 1630s.-History:...

, a Wall Street firm which later merged into the Merrill Lynch
Merrill Lynch
Merrill Lynch is the wealth management division of Bank of America. With over 15,000 financial advisors and $2.2 trillion in client assets it is the world's largest brokerage. Formerly known as Merrill Lynch & Co., Inc., prior to 2009 the firm was publicly owned and traded on the New York...

-White Weld Capital Group. As an investment banking associate, he provided the analysis for corporate financing, in public and private offerings of equity and debt, and advice relative to corporate mergers and acquisitions. From 1975 to 1978, Bush served as Assistant Treasurer, Financial Planning & Financing for Celanese Corporation, a fibers and chemicals manufacturer based in New York City.

In 1978, Bush was recruited to Max Factor
Max Factor
Max Factor & Company is a cosmetics company, founded during 1909 by Maksymilian Faktorowicz , Max Factor, a Polish-Jewish cosmetician. Max Factor & Company was a related, two-family, multi-generational international cosmetics company before its sale in 1973 for $500 million dollars...

, a cosmetics and fragrances manufacturer based in Hollywood, California, to serve as Vice President, Treasurer, responsible for financial management and financing for its entities in 35 countries. In 1981, he transitioned to Vice President, Corporate Controller, responsible for worldwide financial control. In 1983, he joined ICN Pharmaceuticals, Inc., currently named Valeant Pharmaceuticals International
Valeant Pharmaceuticals International
Valeant Pharmaceuticals International, Inc. is a pharmaceutical company with activities spanning the drug discovery pipeline from target identification through clinical trials and commercialization. The focus of the company is on neurology, dermatology and infectious disease with several drugs in...

, an international manufacturer and distributor of pharmaceutical and research chemical products in Covina, California, for two years. In 1985, he accepted a position managing Greenberg, Glusker, Fields, Claman & Machtinger, located in Century City, California, as Executive Director. He was responsible for the general management of a 60-attorney law firm engaged in a general civil practice.

From 1987 to 1993, Bush was involved with an entrepreneur in a number of affiliated companies, involved in the infancy of the cellular telephone and cable television network businesses. Among those businesses, Bush was President of Marnel Investment Corp. located in Los Angeles, California
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...

, a boutique merchant banking firm specializing in cellular telephone and cable television network businesses. He also served as President and Chief Operating Officer and member of the Executive Committee, Board of Directors for ALN, formerly The Nostalgia Network, Inc., a cable television network which offered active adult Americans, the 45 plus age group, a variety of lifestyle, entertainment and informational programming via satellite to cable television systems in the U.S.

In 1994, Bush joined Hughes Electronics, as Vice President, Business Development and Senior Vice President, Hughes International. His responsibilities included: Market Planning, Market Research, Customer Satisfaction, International Licensing, International Sales Representatives and Consultants, and International Operations Staff.

From 1996 to 2001, Bush pursued business as a Financial Consultant, while launching, as President & Chief Executive Officer
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...

, FONES4ALL, a startup competitive local exchange carrier
Competitive local exchange carrier
A competitive local exchange carrier , in the United States, is a telecommunications provider company competing with other, already established carriers ....

 (CLEC) providing local, prepaid long distance and internet services to residential markets. He transitioned management to a family member and joined an internet startup Traffic Station, Inc., which provided personalized, real-time traffic information and traffic alerts in 30 major metropolitan markets via pagers, internet telephone and wireless devices. He retired from this venture but has continued to serve as a Financial Consultant.

Awards and Organizations

At his 40th USAFA Class Reunion, the USAFA African-American graduates, the USAFA Class of 1963 and USAFA presented Bush with the Pathfinder Award, in recognition of his role in paving the path for minorities.

At the Inaugural Black Service Academy Graduates Super Reunion, in August 2010, the Black Service Academy Graduates presented Bush with the Trailblazer Award, as the most senior living USAFA Black graduate.

Bush has served as a member of the Board of Directors of Mutual Life Insurance Co., the American Montessori Society
American Montessori Society
The American Montessori Society is a non-profit, member supported, organization which promotes the use of the Montessori teaching approach in private and public schools.-History:...

, and the International Executive Council of the Harvard Business School
Harvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...

 Alumni Association, three years as a Member and three years as a Vice President.

He is a founding member of the Harvard Business School African-American Alumni Association, a member of the Alpha Phi Alpha fraternity, a member of Pi Sigma Alpha, the National Political Science Honor Society and a member of the Century Club of Harvard Business School. He is also a member of the Financial Executives International Diversity Task Force and a 30 year member of Financial Executives International.

Bush is a member of the Board of Directors of the Maecenas Fund, whose mission is to provide post high school scholarships to students of merit and need from under-performing high schools.

He is a Falcon Foundation Trustee. Falcon Foundation is committed to providing scholarships to those who seek Air Force Academy
Air force academy
An air force academy or air academy is a national institution that provides initial officer training, possibly including undergraduate level education, to air force officer cadets who air preparting to be commissioned officers in a national air force...

 admission leading to careers as Air Force Officers.

He has been a Guest Lecturer to the U.S. Air Force Academy, Department of Management for a number of years. He has been a Diversity Consultant to the U.S. Air Force and the U.S. Air Force Academy. He holds the Bronze Star Medal
Bronze Star Medal
The Bronze Star Medal is a United States Armed Forces individual military decoration that may be awarded for bravery, acts of merit, or meritorious service. As a medal it is awarded for merit, and with the "V" for valor device it is awarded for heroism. It is the fourth-highest combat award of the...

, the Joint Services Commendation Medal and two Air Force Commendation Medals.

Papers

Co-authored: "A Lack of Diversity in the Department of Defense’s Executive Corps", July 26, 2008, unpublished.

Co-authored: "Why Diversity Efforts in the Department of Defense and Intelligence Community Have Come Up Short" – Presented at 22nd USAFA Military History Symposium, September 28–30, 2009 and published as a chapter on Diversity in Attitudes Aren’t Free: Thinking Deeply About Diversity in the U.S. Armed Forces by Air University Press, February 2010.

Co-authored: "Analysis of the Private Mortgage Insurance Industry", Research Paper, Harvard Business School, April, 1972, Unpublished.

Presented:"Diversity is a Leadership Issue" at U.S. Air Force Academy 18th Annual National Character & Leadership Symposium 2011, February 23–25. Bush shared the life passages that instilled in him a calling to dedicate himself to driving the transformation of the Armed Forces senior leadership into an entity that reflects the diversity of the forces it commands and of the nation it defends.

C.V. Bush: "The Convention People’s Party of Ghana: Foundation for Democracy or Totalitarianism?" Dissertation, Georgetown University, June, 1964, Unpublished.
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