Charles Barker
Encyclopedia
Charles Barker was an English
advertising agent
.
Charles Barker was born in Durham
in 1791, the son of an attorney. Working as a King’s messenger in France, he returned to England in 1812, bringing news of Napoleon’s retreat from Moscow. Instead of delivering it directly to the King, Charles delivered the news to Nathan Mayer Rothschild, who used the advance knowledge to make a killing on the Stock Exchange.
In return, Rothschild set Charles up in business, brokering space in The Times – the fledging steps of one of the world’s first advertising agencies. The agency continues to this day as the oldest advertising agency in the City of London
. His sons followed him into the business and they covered a wide spectrum of interests. He died in 1859 and is buried in Highgate Cemetery
.
The agency was floated in 1986 and changed its name initially to BNB Resources in 1989 and subsequently to BNB Recruitment Solutions in 2004. On the 29th of June 2009, Barkers Group Ltd. went into administration. The business and assets were purchased by Penna PLC and the company currently continues to trade as Penna Communications specialising in recruitment advertising with a wide range of public and private sector clients. Producing traditional press advertising, outdoor, radio, television and digital work.
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
advertising agent
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
.
Charles Barker was born in Durham
Durham
Durham is a city in north east England. It is within the County Durham local government district, and is the county town of the larger ceremonial county...
in 1791, the son of an attorney. Working as a King’s messenger in France, he returned to England in 1812, bringing news of Napoleon’s retreat from Moscow. Instead of delivering it directly to the King, Charles delivered the news to Nathan Mayer Rothschild, who used the advance knowledge to make a killing on the Stock Exchange.
In return, Rothschild set Charles up in business, brokering space in The Times – the fledging steps of one of the world’s first advertising agencies. The agency continues to this day as the oldest advertising agency in the City of London
City of London
The City of London is a small area within Greater London, England. It is the historic core of London around which the modern conurbation grew and has held city status since time immemorial. The City’s boundaries have remained almost unchanged since the Middle Ages, and it is now only a tiny part of...
. His sons followed him into the business and they covered a wide spectrum of interests. He died in 1859 and is buried in Highgate Cemetery
Highgate Cemetery
Highgate Cemetery is a cemetery located in north London, England. It is designated Grade I on the English Heritage Register of Parks and Gardens of Special Historic Interest in England. It is divided into two parts, named the East and West cemetery....
.
The agency was floated in 1986 and changed its name initially to BNB Resources in 1989 and subsequently to BNB Recruitment Solutions in 2004. On the 29th of June 2009, Barkers Group Ltd. went into administration. The business and assets were purchased by Penna PLC and the company currently continues to trade as Penna Communications specialising in recruitment advertising with a wide range of public and private sector clients. Producing traditional press advertising, outdoor, radio, television and digital work.