Charanda is an alcoholic liquor derived from sugar cane, similar to rum

Rum

Rum is a distilled alcoholic beverage made from sugarcane by-products such as molasses, or directly from sugarcane juice, by a process of fermentation and distillation. The distillate, a clear liquid, is then usually aged in oak barrels...

. Typically the drink is associated with the state of Michoacan

Michoacán

Michoacán officially Estado Libre y Soberano de Michoacán de Ocampo is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 113 municipalities and its capital city is Morelia...

 in Mexico

Mexico

The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

, in particular the Tarascan populated areas in the vicinity of Uruapan

Uruapan

Uruapan is a city and municipality in the west-central part of the Mexican state of Michoacán. The city is the municipal seat of the municipality...

. The flavor is a buttery sweet, similar to vanilla and is usually served at room temperature. This liquor has been around for hundreds of years before the conquest by the Spanish, which is one of the reasons the Tarascan named it Charanda in their native language, as opposed to rum. This spirit was newly imported to the United States in 2007 by the current sole importer OAG Liquor Importers, Inc. in Carlsbad, Ca. The owners of OAG Liquor Iporters are Octavio Corona, Arturo Diego and Gustavo De La Cruz.