Century Records was a record label

Record label

In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 pressed in Redfern

Redfern, New South Wales

Redfern is an inner-city suburb of Sydney. Redfern is 3 kilometres south of the Sydney central business district and is part of the local government area of the City of Sydney...

, Sydney

Sydney

Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...

 in the late 1940s and early 1950s by Casper Precision Engineering. This company also pressed Esquire and some Pacific titles. The company was taken over by Festival Records in 1952. Century Records used the slogan

Slogan

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...

- "If it's a hit it's on Century - If it's on Century it's a hit".