Cellufun
Encyclopedia
Cellufun is a social gaming community accessible from any mobile device, from the latest smartphones and tablets to the smallest feature phones. Cellufun is different from most other social networks, as it is anonymous, with users creating avatars to represent themselves. This has resulted in Cellufun ranking #117 in the Inc. 500
list of fastest growing companies. By blending chat and a large catalog of social games, and as verified by comScore
, Cellufun has the highest user engagement numbers of any mobile internet site.
Cellufun partners with mobile operators, mobile device makers, and media companies such as AT&T Mobility, Verizon Wireless
, MetroPCS
, Virgin Mobile
, RIM, AOL
, and USA Today
to deliver branded entertainment and marketing.
In addition to casino games, board games and traditional social titles like Farm World, Mobile Chef and Pocket Beanie Babies
, Cellufun also produces games based on current news and events. "Made-off" was based upon the Bernard Madoff
Ponzi scheme. Gulf Rescue raised awareness about the devastating oil spill into the Gulf of Mexico, and a percentage of all virtual goods revenues were donated to the Greater New Orleans Foundation.
Mobile++ Top 12. Then, on February 14, Cellufun scored at the highest level of the Mobile Industry by being awarded a joint win in the "Best Mobile Game" category at the Global Mobile Awards 2008, held at the Mobile World Congress
in Barcelona. Cellufun won for the multiplayer WAP game, Call of the Pharaoh
, where players must work together to build a pyramid.
Inc. (magazine)
Inc. magazine, founded in 1979 and based in New York City, is a monthly publication focused on growing companies. The magazine publishes an annual list of the 500 fastest-growing private companies in the U.S., the "Inc...
list of fastest growing companies. By blending chat and a large catalog of social games, and as verified by comScore
ComScore
comScore is a Internet marketing research company providing marketing data and services to many of the Internet's largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior....
, Cellufun has the highest user engagement numbers of any mobile internet site.
Cellufun partners with mobile operators, mobile device makers, and media companies such as AT&T Mobility, Verizon Wireless
Verizon Wireless
Cellco Partnership, doing business as Verizon Wireless, is one of the largest mobile network operators in the United States. The network has 107.7 million subscribers as of 2011, making it the largest wireless service provider in America....
, MetroPCS
MetroPCS
MetroPCS Communications, Inc. , formerly known as General Wireless, Inc., is an American mobile phone service provider. It operates the fifth largest mobile telecommunications network in the US, with 8.9 million subscribers as of May 2011...
, Virgin Mobile
Virgin Mobile
Virgin Mobile is a brand used by many mobile phone service providers across the globe; its headquarters are based in the United Kingdom. Virgin Mobile has local operations in Australia, Canada, France, India, South Africa, Greece, United Kingdom and the United States. It briefly also had operations...
, RIM, AOL
AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...
, and USA Today
USA Today
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...
to deliver branded entertainment and marketing.
History
Based on Wall Street in New York City, the company was founded in 2005 by Cary Torkelson, Arthur Goikhman and Stephen Dacek. For several years, the company relied on advertising as its sole source of revenue. In mid-2009, Cellufun added a new revenue stream by introducing a premium virtual currency called "FunCoins" to compliment the existing "earned" point system called Cellupoints. While all of Cellufun's games and applications remained free to play, the introduction of FunCoins opened up some premium content such as unique avatar clothes and special in-game advantages to those who wished to purchase the new currency. Cellufun's community, as of July 2009 consisted of over 2 million registered users.In addition to casino games, board games and traditional social titles like Farm World, Mobile Chef and Pocket Beanie Babies
Beanie Baby
A Beanie Baby is a stuffed animal, made by Ty Warner Inc., which was later renamed as Ty Inc. in late 1993. Each toy has an inner "posable lining" and is stuffed with plastic pellets rather than conventional stuffing , giving Beanie Babies a flexible feel.The original nine Beanie Babies launched...
, Cellufun also produces games based on current news and events. "Made-off" was based upon the Bernard Madoff
Bernard Madoff
Bernard Lawrence "Bernie" Madoff is a former American businessman, stockbroker, investment advisor, and financier. He is the former non-executive chairman of the NASDAQ stock market, and the admitted operator of a Ponzi scheme that is considered to be the largest financial fraud in U.S...
Ponzi scheme. Gulf Rescue raised awareness about the devastating oil spill into the Gulf of Mexico, and a percentage of all virtual goods revenues were donated to the Greater New Orleans Foundation.
Awards
On January 28, 2008, Cellufun's The Mobile Ring was awarded 2008 Best Mobile Game at NAPTENapte
Napte is a river of North Rhine-Westphalia, Germany.-See also:*List of rivers of North Rhine-Westphalia...
Mobile++ Top 12. Then, on February 14, Cellufun scored at the highest level of the Mobile Industry by being awarded a joint win in the "Best Mobile Game" category at the Global Mobile Awards 2008, held at the Mobile World Congress
Mobile World Congress
The GSMA Mobile World Congress is the combination of the world's largest exhibition for the mobile industry and a conference featuring prominent Chief Executives representing mobile operators, device manufacturers, technology providers, vendors and content owners from across the world...
in Barcelona. Cellufun won for the multiplayer WAP game, Call of the Pharaoh
Call of the Pharaoh
Call of the Pharaoh is a mobile game from Cellufun with a strong community aspect.-Gameplay:In the game, thousands of players within Cellufun's mobile community compete to build the biggest pyramids...
, where players must work together to build a pyramid.