Business News Group
Encyclopedia
Business News Group is a publishing
Publishing
Publishing is the process of production and dissemination of literature or information—the activity of making information available to the general public...

 company based in Monterrey
Monterrey
Monterrey , is the capital city of the northeastern state of Nuevo León in the country of Mexico. The city is anchor to the third-largest metropolitan area in Mexico and is ranked as the ninth-largest city in the nation. Monterrey serves as a commercial center in the north of the country and is the...

, northern Mexico.
The company is engaged in several activities, chief among them the publication of the weekly business newspaper Biznews
Biznews
Of the various electronic news services and print publications around the world that use the name Biznews, by far the largest is the weekly Spanish-language business newspaper Biznews North Mexico published from Monterrey and distributed throughout northern Mexico...

, custom publishing, plus outsourced design and content services.

Biznews North Mexico

BNG's flagship product is Biznews
Biznews
Of the various electronic news services and print publications around the world that use the name Biznews, by far the largest is the weekly Spanish-language business newspaper Biznews North Mexico published from Monterrey and distributed throughout northern Mexico...

, published since 1999 and distributed throughout the six northern Mexican states that share the border with the USA (Baja California
Baja California
Baja California officially Estado Libre y Soberano de Baja California is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is both the northernmost and westernmost state of Mexico. Before becoming a state in 1953, the area was known as the North...

, Sonora
Sonora
Sonora officially Estado Libre y Soberano de Sonora is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided into 72 municipalities; the capital city is Hermosillo....

, Chihuahua, Coahuila
Coahuila
Coahuila, formally Coahuila de Zaragoza , officially Estado Libre y Soberano de Coahuila de Zaragoza is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico...

, Nuevo León
Nuevo León
Nuevo León It is located in Northeastern Mexico. It is bordered by the states of Tamaulipas to the north and east, San Luis Potosí to the south, and Coahuila to the west. To the north, Nuevo León has a 15 kilometer stretch of the U.S.-Mexico border adjacent to the U.S...

 and Tamaulipas
Tamaulipas
Tamaulipas officially Estado Libre y Soberano de Tamaulipas is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 43 municipalities and its capital city is Ciudad Victoria. The capital city was named after Guadalupe Victoria, the...

), as well as subscribers in Mexico City and in other states, plus distribution in the cities of the southwest USA located close to the international border. Biznews is published in Spanish, although its website often includes special sections produced in English.
Biznews is Mexico's only regional business publication, and is focused on issues involving Mexico's northern states and the border region. This region is Mexico's economic powerhouse: the six Mexican border states represent just 17% of Mexico's population yet produce 25% of the nation's GDP.
The newspaper's original partners were Luke Betts, publisher of the Mexico City-based weekly business journal then named El Asesor (it was later sold to Crain's and subsequently renamed Crain's); and Carlos Chavez, commercial director at El Asesor. They continued as business partners until 2005, at which time they divided the company's assets, with Betts becoming sole owner of the newspaper. Chavez founded the sales agency Commercial Media Bizcom, which has been Biznews's commercial representative in Mexico City ever since.
http://naazonlinebusiness.blogspot.com/

Outsourcing Agreement with ImpreMedia

In November 2009, BNG signed an agreement with [ImpreMedia], the largest Spanish language print and online publisher in the US, to design, format and produce advertisements and editorial pages for impreMedia's printed publications.
This was the most far-reaching outsourcing agreement ever in the US Spanish-language newspaper market, and marked BNG's incursion into the growing international market of outsourced design and editorial services. ImpreMedia had previously entered into an agreement with Mexico City-based LatinWeb to outsource all the back-end and support work of its digital products.
The BNG/ImpreMedia agreement was dubbed a "NAFTA classic" in the influential column "Fitz and Jen" in the industry magazine Editor and Publisher, referring to the fact that a US company run by a Canadian newspaper veteran (ImpreMedia CEO John Paton) was outsourcing its design work to a Mexican company also run by a Canadian newspaper veteran (BNG president Luke Betts).
The agreement covers ImpreMedia's Los Angeles daily newspaper La Opinión
La Opinión
La Opinión is a Spanish-language daily newspaper published in Los Angeles, California, USA and distributed throughout the six counties of Southern California. It is the largest Spanish-language newspaper in the United States and second-most read newspaper in Los Angeles . It is published by...

, plus the weeklies El Mensajero (San Francisco), Rumbo (Houston), La Raza (Chicago) and La Prensa (Orlando).

Other projects

BNG publishes specialized products as well, such as an annual magazine for Mexico's Tourism Board, used to promote the country's congress and convention industry. In 2009 the magazine went under the title of Let's Meet in Mexico, and for 2010 was named Mexico Where Worlds Meet.
Other federal government clients include ProMexico, the country's trade and investment promotion agency, for which BNG produces promotional texts in English and Spanish. The company also works with a variety of state-level toruism and economic development ministries. Private sector clients include the national hotel chain Camino Real.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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