La Opinión
Encyclopedia
La Opinión is a Spanish-language
daily newspaper
published in Los Angeles
, California
, USA and distributed throughout the six counties of Southern California
. It is the largest Spanish-language newspaper in the United States
and second-most read newspaper in Los Angeles (after The Los Angeles Times). It is published by Impremedia LLC. Its Impremedia shares are held by Lozano Enterprises, the private equity
company of the Lozano family. The newspaper headquartered in Suites 3000 and 3100 in the MCI Center
in Downtown Los Angeles
.
. He emigrated from Mexico
to San Antonio, Texas
in 1908 where Lozano first founded a Spanish language daily newspaper known as La Prensa in 1913.
With the increase in the Mexican
population Los Angeles experienced during the 1920s, Lozano believed he had a strong base for a Spanish newspaper in the growing city and founded La Opinión on September 16 to coincide with Mexico's Independence Day
.
The Lozano family retained control over both La Prensa and La Opinion until 1959 when La Prensa was sold.
In its early existence La Opinión consisted primarily of news from Mexico to accommodate the reading preferences of its audience, made up in large part by recently emigrated Mexicans. La Opinión was one of the few newspapers to provide comprehensive coverage of the deportation
s and repatriation
s of Mexicans during the 1930s as well as the Zoot Suit Riots
of the 1940s.
In 1990, 50% ownership of the paper was sold to the Times Mirror Company, which merged with the Tribune Company
in 2000. In 2004, Impremedia bought Tribune Company out and regained full control over La Opinión.
, worked at La Opinión from 1976 to 1984, at which point she got married and moved to Italy
. Her younger brother, José Ignacio Lozano
, was named Assistant Publisher in 1977 and Publisher in 1986. In 2004, La Opinión merged with New York City
-based El Diario La Prensa
, the oldest Spanish-language newspaper in the United States, to form ImpreMedia LLC. José Lozano became Vice chairman of the new parent company, and his sister, Monica C. Lozano
, also serves as Senior Vice President
of Impremedia LLC. In 2004, Mónica Lozano, was named Publisher and CEO of La Opinión. Monica Lozano's younger brother, Francisco Lozano, was promoted to Impremedia's corporate director of magazines in 2007. He previously worked as Sales Development Director for Impremedia and as National Sales Manager for La Opinión.
All Lozano family assets, Lozano Enterprises, are wrapped up in Impremedia, which was formed from the combination of Lozano Enterprises and CPK Media, in 2004. Impremedia LLC is the first national Spanish-language newspaper company.
n, South America
n, Cuba
n, and Puerto Rican
populations that have grown in Los Angeles over the last quarter century. It now includes reporting on issues relevant to a wide variety of Hispanic
s. In the words of former Publisher Ignacio E. Lozano, Jr.
: Our mission was no longer to be a Mexican newspaper published in Los Angeles, but an American newspaper that happens to be published in Spanish.
Since 1986, La Opinión's editorial staff has doubled in size and the paper has grown to include bureaus in Sacramento
, California
, Washington DC and Mexico City
. In 1999 and 2000, La Opinión was recognized by the National Association of Hispanic Journalists
as the Outstanding Spanish Language Daily Newspaper of the Year.
In 2006, La Opinión received the highest-ranking recognition in Spanish-language journalism, the José Ortega y Gasset Award
from Spain
’s distinguished El País newspaper. El País honored La Opinión for its pioneering trajectory over eighty years creating and maintaining an unprecedented media outlet for the growing Hispanic population in the United States.
In November 2007, La Opinión ranked #1 in net daily paid circulation growth among the 200 largest newspapers in America for the six-month period ending September 2007, based on the latest FAS-FAX Report from the Audit Bureau of Circulation. The daily average is based on Monday-Friday.
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...
daily newspaper
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...
published in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
, USA and distributed throughout the six counties of Southern California
Southern California
Southern California is a megaregion, or megapolitan area, in the southern area of the U.S. state of California. Large urban areas include Greater Los Angeles and Greater San Diego. The urban area stretches along the coast from Ventura through the Southland and Inland Empire to San Diego...
. It is the largest Spanish-language newspaper in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
and second-most read newspaper in Los Angeles (after The Los Angeles Times). It is published by Impremedia LLC. Its Impremedia shares are held by Lozano Enterprises, the private equity
Private equity
Private equity, in finance, is an asset class consisting of equity securities in operating companies that are not publicly traded on a stock exchange....
company of the Lozano family. The newspaper headquartered in Suites 3000 and 3100 in the MCI Center
MCI Center (Los Angeles)
The MCI Center is a 414 ft tall skyscraper in Downtown Los Angeles, California. It was completed in 1973 and has 33 floors. It is 32nd tallest building in Los Angeles. The Class A building has 63,032 m² of office space with a glass atrium and courtyard. On March 21, 2005 Jamison Properties...
in Downtown Los Angeles
Downtown Los Angeles
Downtown Los Angeles is the central business district of Los Angeles, California, United States, located close to the geographic center of the metropolitan area...
.
History
The paper was first founded and published on September 16, 1926 by Ignacio E. Lozano, Sr.Ignacio E. Lozano, Sr.
Ignacio Eugenio Lozano, Sr. was born in Marín, Nuevo León on Mexico-Texas border. He was a famous journalist of northern Mexico, but he joined the exodus into the United States during the Mexican Revolution., He moved to San Antonio and established a Spanish language bookstore and worked on two...
. He emigrated from Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
to San Antonio, Texas
San Antonio, Texas
San Antonio is the seventh-largest city in the United States of America and the second-largest city within the state of Texas, with a population of 1.33 million. Located in the American Southwest and the south–central part of Texas, the city serves as the seat of Bexar County. In 2011,...
in 1908 where Lozano first founded a Spanish language daily newspaper known as La Prensa in 1913.
With the increase in the Mexican
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
population Los Angeles experienced during the 1920s, Lozano believed he had a strong base for a Spanish newspaper in the growing city and founded La Opinión on September 16 to coincide with Mexico's Independence Day
Independence Day
An Independence Day is an annual event commemorating the anniversary of a nation's assumption of independent statehood, usually after ceasing to be a colony or part of another nation or state, and more rarely after the end of a military occupation...
.
The Lozano family retained control over both La Prensa and La Opinion until 1959 when La Prensa was sold.
In its early existence La Opinión consisted primarily of news from Mexico to accommodate the reading preferences of its audience, made up in large part by recently emigrated Mexicans. La Opinión was one of the few newspapers to provide comprehensive coverage of the deportation
Deportation
Deportation means the expulsion of a person or group of people from a place or country. Today it often refers to the expulsion of foreign nationals whereas the expulsion of nationals is called banishment, exile, or penal transportation...
s and repatriation
Repatriation
Repatriation is the process of returning a person back to one's place of origin or citizenship. This includes the process of returning refugees or soldiers to their place of origin following a war...
s of Mexicans during the 1930s as well as the Zoot Suit Riots
Zoot Suit Riots
The Zoot Suit Riots were a series of riots in 1943 during World War II that erupted in Los Angeles, California between white sailors and Marines stationed throughout thehi c mlc city and Latino youths, who were recognizable by the zoot suits they favored...
of the 1940s.
In 1990, 50% ownership of the paper was sold to the Times Mirror Company, which merged with the Tribune Company
Tribune Company
The Tribune Company is a large American multimedia corporation based in Chicago, Illinois. It is the nation's second-largest newspaper publisher, with ten daily newspapers and commuter tabloids including Chicago Tribune, Los Angeles Times, Hartford Courant, Orlando Sentinel, South Florida...
in 2000. In 2004, Impremedia bought Tribune Company out and regained full control over La Opinión.
Lozano family
The Lozano's continued to be involved in the operations of the newspaper. Leticia Lozano, the eldest child of Ignacio E. Lozano, Jr.Ignacio E. Lozano, Jr.
Ignacio Eugenio Lozano, Jr. is a former United States Ambassador to El Salvador. He was appointed to the ambassadorship by President Gerald Ford in 1976., He resigned the post following the assumption of the presidency by Jimmy Carter....
, worked at La Opinión from 1976 to 1984, at which point she got married and moved to Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
. Her younger brother, José Ignacio Lozano
José I. Lozano
José Ignacio Lozano is the son of Ignacio E. Lozano, Jr. and Marta Navarro. He is the grandson of La Opinión newspaper founder Ignacio E. Lozano, Sr....
, was named Assistant Publisher in 1977 and Publisher in 1986. In 2004, La Opinión merged with New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
-based El Diario La Prensa
El Diario La Prensa
El Diario la Prensa is the largest and oldest Spanish-language daily newspaper in New York City, and the oldest Spanish-language daily in the United States. Published by ImpreMedia, the paper covers local, national and international news with an emphasis on Latin America, as well as human-interest...
, the oldest Spanish-language newspaper in the United States, to form ImpreMedia LLC. José Lozano became Vice chairman of the new parent company, and his sister, Monica C. Lozano
Monica C. Lozano
Monica Cecilia Lozano is an American newspaper editor, the publisher and Chief Executive Officer of La Opinión and senior vice president of its parent company, Impremedia, LLC. Based in Los Angeles, La Opinión is the largest Spanish publication in the United States. She is a member of President...
, also serves as Senior Vice President
Vice president
A vice president is an officer in government or business who is below a president in rank. The name comes from the Latin vice meaning 'in place of'. In some countries, the vice president is called the deputy president...
of Impremedia LLC. In 2004, Mónica Lozano, was named Publisher and CEO of La Opinión. Monica Lozano's younger brother, Francisco Lozano, was promoted to Impremedia's corporate director of magazines in 2007. He previously worked as Sales Development Director for Impremedia and as National Sales Manager for La Opinión.
All Lozano family assets, Lozano Enterprises, are wrapped up in Impremedia, which was formed from the combination of Lozano Enterprises and CPK Media, in 2004. Impremedia LLC is the first national Spanish-language newspaper company.
Today
La Opinion has vastly diversified its coverage from purely Mexican to include the Central AmericaCentral America
Central America is the central geographic region of the Americas. It is the southernmost, isthmian portion of the North American continent, which connects with South America on the southeast. When considered part of the unified continental model, it is considered a subcontinent...
n, South America
South America
South America is a continent situated in the Western Hemisphere, mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere. The continent is also considered a subcontinent of the Americas. It is bordered on the west by the Pacific Ocean and on the north and east...
n, Cuba
Cuba
The Republic of Cuba is an island nation in the Caribbean. The nation of Cuba consists of the main island of Cuba, the Isla de la Juventud, and several archipelagos. Havana is the largest city in Cuba and the country's capital. Santiago de Cuba is the second largest city...
n, and Puerto Rican
Puerto Rico
Puerto Rico , officially the Commonwealth of Puerto Rico , is an unincorporated territory of the United States, located in the northeastern Caribbean, east of the Dominican Republic and west of both the United States Virgin Islands and the British Virgin Islands.Puerto Rico comprises an...
populations that have grown in Los Angeles over the last quarter century. It now includes reporting on issues relevant to a wide variety of Hispanic
Hispanic
Hispanic is a term that originally denoted a relationship to Hispania, which is to say the Iberian Peninsula: Andorra, Gibraltar, Portugal and Spain. During the Modern Era, Hispanic sometimes takes on a more limited meaning, particularly in the United States, where the term means a person of ...
s. In the words of former Publisher Ignacio E. Lozano, Jr.
Ignacio E. Lozano, Jr.
Ignacio Eugenio Lozano, Jr. is a former United States Ambassador to El Salvador. He was appointed to the ambassadorship by President Gerald Ford in 1976., He resigned the post following the assumption of the presidency by Jimmy Carter....
: Our mission was no longer to be a Mexican newspaper published in Los Angeles, but an American newspaper that happens to be published in Spanish.
Since 1986, La Opinión's editorial staff has doubled in size and the paper has grown to include bureaus in Sacramento
Sacramento
Sacramento is the capital of the state of California, in the United States of America.Sacramento may also refer to:- United States :*Sacramento County, California*Sacramento, Kentucky*Sacramento – San Joaquin River Delta...
, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
, Washington DC and Mexico City
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...
. In 1999 and 2000, La Opinión was recognized by the National Association of Hispanic Journalists
National Association of Hispanic Journalists
The National Association of Hispanic Journalists is a Washington, D.C.-based organization dedicated to the advancement of Hispanic journalists in the United States and Puerto Rico...
as the Outstanding Spanish Language Daily Newspaper of the Year.
In 2006, La Opinión received the highest-ranking recognition in Spanish-language journalism, the José Ortega y Gasset Award
Ortega y Gasset Awards
The Ortega y Gasset Journalism Awards are named after the Spanish philosopher and journalist José Ortega y Gasset. The awards were created by the newspaper El País in 1984....
from Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
’s distinguished El País newspaper. El País honored La Opinión for its pioneering trajectory over eighty years creating and maintaining an unprecedented media outlet for the growing Hispanic population in the United States.
In November 2007, La Opinión ranked #1 in net daily paid circulation growth among the 200 largest newspapers in America for the six-month period ending September 2007, based on the latest FAS-FAX Report from the Audit Bureau of Circulation. The daily average is based on Monday-Friday.