Brett Atwood
Encyclopedia
Brett Atwood is a website editor, content strategist and former print and online journalist whose writings have appeared in Billboard
Billboard (magazine)
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...

, Rolling Stone
Rolling Stone
Rolling Stone is a US-based magazine devoted to music, liberal politics, and popular culture that is published every two weeks. Rolling Stone was founded in San Francisco in 1967 by Jann Wenner and music critic Ralph J...

, Vibe
VIBE
Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers...

, Hollywood Reporter and other publications. Atwood has held managing editor positions at leading Internet sites Amazon.com
Amazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...

, Secondlife.com and RealNetworks
RealNetworks
RealNetworks, Inc. is a provider of Internet media delivery software and services based in Downtown Seattle, Washington, United States. The company is the creator of RealAudio, a compressed audio format; RealVideo, a compressed video format; RealPlayer, a media player; RealDownloader, a download...

. In 2001, Atwood's career shifted to include academia. He is currently the journalism sequence coordinator and an assistant professor at the Edward R. Murrow School of Communication at Washington State University
Washington State University
Washington State University is a public research university based in Pullman, Washington, in the Palouse region of the Pacific Northwest. Founded in 1890, WSU is the state's original and largest land-grant university...

. He holds a M.A. degree in communication from University of the Pacific in Stockton, California
Stockton, California
Stockton, California, the seat of San Joaquin County, is the fourth-largest city in the Central Valley of the U.S. state of California. With a population of 291,707 at the 2010 census, Stockton ranks as this state's 13th largest city...

.

Journalism

During his five-year stint as new media editor at Billboard, he was among the first reporters to document the development of Internet-based digital downloading and streaming media technologies. His expertise in this area has resulted in numerous analyst and commentator appearances at several national print and TV outlets, including Fox News, MSNBC
MSNBC
MSNBC is a cable news channel based in the United States available in the US, Germany , South Africa, the Middle East and Canada...

, CNN
CNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...

, CBS Evening News
CBS Evening News
CBS Evening News is the flagship nightly television news program of the American television network CBS. The network has broadcast this program since 1948, and has used the CBS Evening News title since 1963....

, USA Today
USA Today
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...

and Wall Street Journal.

Online

At Amazon.com, he managed and developed editorial content for several of the e-commerce site’s operations, including the debut of the Computer & Video Games, Electronics and Toys stores. At RealNetworks, he managed content development for various music properties at the streaming media company, including MusicNet, LiveConcerts.com and RealGuide Music. In addition, he co-founded Internet music service Rolling Stone Radio with Rolling Stone
Rolling Stone
Rolling Stone is a US-based magazine devoted to music, liberal politics, and popular culture that is published every two weeks. Rolling Stone was founded in San Francisco in 1967 by Jann Wenner and music critic Ralph J...

magazine. At Linden Lab
Linden Lab
Linden Research, Inc., d/b/a Linden Lab, is a privately held American Internet company that is best known as the creator of Second Life....

, he works on editorial and content strategy for Secondlife.com, the Web site component of the Internet-based 3D digital world Second Life
Second Life
Second Life is an online virtual world developed by Linden Lab. It was launched on June 23, 2003. A number of free client programs, or Viewers, enable Second Life users, called Residents, to interact with each other through avatars...

.

Academia

Atwood is an assistant professor at the Edward R. Murrow College of Communication
Edward R. Murrow College of Communication
The Edward R. Murrow College of Communication is a college of Washington State University named in honor of one of WSU's most famous alumni, Edward R. Murrow. The college was launched July 1, 2008. Previously it was the Edward R. Murrow School of Communication housed in the College of Liberal Arts...

 at Washington State University, where he teaches courses in digital content production, reporting and social media persuasion.

In 2006, he was the recipient of a U.S. Speaker and Specialist Grant from the U.S. Department of State. This grant enabled Atwood to travel to Minsk
Minsk
- Ecological situation :The ecological situation is monitored by Republican Center of Radioactive and Environmental Control .During 2003–2008 the overall weight of contaminants increased from 186,000 to 247,400 tons. The change of gas as industrial fuel to mazut for financial reasons has worsened...

, Belarus
Belarus
Belarus , officially the Republic of Belarus, is a landlocked country in Eastern Europe, bordered clockwise by Russia to the northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Its capital is Minsk; other major cities include Brest, Grodno , Gomel ,...

 to conduct workshops on Internet content development among independent journalists. Under the regime of Alexander Lukashenko
Alexander Lukashenko
Alexander Grigoryevich Lukashenko has been serving as the President of Belarus since 20 July 1994. Before his career as a politician, Lukashenko worked as director of a state-owned agricultural farm. Under Lukashenko's rule, Belarus has come to be viewed as a state whose conduct is out of line...

, the government has all but suffocated traditional distribution outlets for independent journalists due to its intolerance of dissenting viewpoints.

In 2008, he received a grant from the McCormick Foundation
McCormick Foundation
McCormick Foundation is a Chicago-based nonprofit charitable trust established in 1955, upon the death of "Colonel" Robert R. McCormick. it had more than US$1 billion in assets.-History:...

 to conduct a Virtual Journalism Summit featuring workshops and presentations about media within 3D spaces. The effort comes as a result of the growing popularity and influence of virtual worlds, where there are many real stories unfolding within the "metaverse" and its newly-created 3D spaces. For example, real-world news organizations, such as CNN and Sky News, have "in-world" virtual news bureaus that aim to document and report on the virtual economy and activities within Second Life.

In 2010, he worked with the McCormick Foundation again to create the Murrow Center 3D Newsroom. This virtual world project features 3D "citizen journalism" training kiosks and a multimedia exhibit dedicated to famed broadcast journalist Edward R. Murrow
Edward R. Murrow
Edward Roscoe Murrow, KBE was an American broadcast journalist. He first came to prominence with a series of radio news broadcasts during World War II, which were followed by millions of listeners in the United States and Canada.Fellow journalists Eric Sevareid, Ed Bliss, and Alexander Kendrick...

.

In 2011, he was a co-recipient of a U.S. Department of State grant for the Study of the United States Institute for Student Leaders on New Media in Journalism (SUSI).

External links

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