Edward R. Murrow College of Communication
Encyclopedia
The Edward R. Murrow College of Communication is a college of Washington State University (WSU) named in honor of one of WSU's most famous alumni, Edward R. Murrow
Edward R. Murrow
Edward Roscoe Murrow, KBE was an American broadcast journalist. He first came to prominence with a series of radio news broadcasts during World War II, which were followed by millions of listeners in the United States and Canada.Fellow journalists Eric Sevareid, Ed Bliss, and Alexander Kendrick...

. The college was launched July 1, 2008. Previously it was the Edward R. Murrow School of Communication housed in the College of Liberal Arts. The Murrow College is the only program in the Northwest that offers undergraduate sequences in advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

, broadcasting
Broadcasting
Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...

 (news and production), intercultural communication
Intercultural communication
Intercultural communication is a form of global communication. It is used to describe the wide range of communication problems that naturally appear within an organization made up of individuals from different religious, social, ethnic, and educational backgrounds. Intercultural communication is...

, journalism
Journalism
Journalism is the practice of investigation and reporting of events, issues and trends to a broad audience in a timely fashion. Though there are many variations of journalism, the ideal is to inform the intended audience. Along with covering organizations and institutions such as government and...

, organizational communication
Organizational communication
Organizational communication is a subfield of the larger discipline of communication studies. Organizational communication, as a field, is the consideration, analysis, and criticism of the role of communication in organizational contexts....

, and public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

. The college offers emphases in communication, organizations, and culture and media, health, and social issues at the graduate level. The Murrow College currently has 31 faculty, 584 undergraduate students and 40 graduate students.

History

The Department of Communication was formed in 1964 from the merger of the Department of Journalism and the Broadcasting sequence from the Department of Speech. Robert A. Mott was the founding chair. The initial areas of emphasis at the undergraduate level were Newspaper Editorial, Radio & Television, Radio & Television News, and Media Management. In 1973, the Department began an association with WSU alumnus Edward R. Murrow, with the Murrow Communications Center opening as the home of the department and the first annual Edward R. Murrow Symposium being held, bringing Eric Sevareid
Eric Sevareid
Arnold Eric Sevareid was a CBS news journalist from 1939 to 1977. He was one of a group of elite war correspondents—dubbed "Murrow's Boys"—because they were hired by pioneering CBS newsman Edward R. Murrow....

, Henry Loomis
Henry Loomis
Henry Loomis was appointed director of the Voice of America in 1958 by President Dwight D. Eisenhower, resigning from the post in 1965 after policy conflicts with President Lyndon B...

, and Harry S. Ashmore to the WSU campus. This began a tradition of bringing prominent media figures to campus each year, a trend that ultimately became the awarding of the Edward R. Murrow Award
Edward R. Murrow Award (WSU)
The Edward R. Murrow Award is a journalism/communication honor extended by the Edward R. Murrow College of Communication of Washington State University.The award is for "commitment to excellence that exemplifies the career of Edward R...

.

The 1980s saw a period of rapid growth for the Department. Under the guidance of Professors Glenn Johnson and W. Neal Robison, the Department began a weekly television newscast in 1980. This would be the origins of what was to become Cable 8 Productions
Cable 8 Productions
Cable 8 Productions is an independent, Student television station based on the Washington State University campus in Pullman, Washington.-About:...

, an entirely student-run television channel, launched in 1986. Meanwhile, the Department strengthened its academic offerings by the 1983 incorporation of the Department of Speech Communication, bringing noted scholars such as Joseph Ayres, Tim Hopf, and Robert Ivie
Robert Ivie
- Robert Lynn Ivie :Robert Ivie obtained a Ph.D. in rhetoric and communication in 1972 from Washington State University...

 into the faculty. The addition of Speech Communication allowed the Department to begin offering a graduate degree in Communication, with the Department granting its first M.A. degree in 1985. In 1986, Dr. Alexis S. Tan joined as department chair and led efforts to have the Department designated as the Edward R. Murrow School of Communication, with the new title approved by the WSU Board of Regents in 1990.

Into the twenty-first century, the School began offering a Ph.D. in Communication in 2002 and separated from the College of Liberal Arts in 2008, becoming an independent College of Communication. Dr. Lawrence Pintak, a veteran of more than 30 years in journalism and a prominent expert on America's relationship with the Muslim world, was hired as the Founding Dean of the new College.

Chairs of the Department of Communication

  • Robert A. Mott 1964-1968
  • Hugh A. Rundell 1968-1970
  • Donald E. Wells 1970-1977
  • Thomas Heuterman 1977-1982
  • James Van Leuven (Interim) 1982-1983
  • Robert Ivie
    Robert Ivie
    - Robert Lynn Ivie :Robert Ivie obtained a Ph.D. in rhetoric and communication in 1972 from Washington State University...

     (Interim) 1983
  • Thomas Heuterman 1983-1986
  • Alexis S. Tan 1986-1990

Directors of the Edward R. Murrow School of Communication

  • Alexis S. Tan 1990-2006
  • Erica Weintraub Austin (Interim) 2006-2009

Deans of the Edward R. Murrow College of Communication

  • Erica Weintraub Austin (Interim) 2008-2009
  • Lawrence Pintak 2009–present

Undergraduate sequences

  • Advertising
  • Broadcast News
  • Broadcast Production
  • Intercultural Communication
  • Journalism
  • Organizational Communication
  • Public Relations

Graduate areas of emphasis

  • Media, Health, & Social Issues
  • Organizations, Culture, & Communication

Murrow Center for Media and Health Promotion

The Murrow Center for Media and Health Promotion is a health communication and media research center housed in the College. It was launched July 1, 2009 by founders Erica Austin, PhD and Bruce Pinkelton, PhD. The center's emphases is research in health communication and health promotion including study of youth and young adults. The Murrow Center for Media and Health Promotion currently has 12 faculty-research members and 8 graduate student-research members.

Alumni of note

  • Kathi Goertzen
    Kathi Goertzen
    Kathi Goertzen is a longtime co-anchor of KOMO-TV along with Dan Lewis and also the 5PM edition with Eric Johnson. She joined KOMO in June 1980, after the eruption of Mount St...

     (1980, Broadcasting)
  • Keith Jackson
    Keith Jackson
    Keith Jackson is an American sportscaster, known for his long career with ABC Sports , his coverage of college football , his style of folksy, down-to-earth commentary, and his distinctive voice, with its deep cadence, and operatic tone considered "like Edward R...

     (1954, Speech Communication)
  • Gary Larson
    Gary Larson
    Gary Larson is the creator of The Far Side, a single-panel cartoon series that was syndicated internationally to newspapers for 15 years. The series ended with Larson's retirement on January 1, 1995. His 23 books of collected cartoons have combined sales of more than 45 million...

     (1972, Communication)
  • Edward R. Murrow
    Edward R. Murrow
    Edward Roscoe Murrow, KBE was an American broadcast journalist. He first came to prominence with a series of radio news broadcasts during World War II, which were followed by millions of listeners in the United States and Canada.Fellow journalists Eric Sevareid, Ed Bliss, and Alexander Kendrick...

     (1930, Speech Communication)

Student media

Cable 8 Productions
Cable 8 Productions
Cable 8 Productions is an independent, Student television station based on the Washington State University campus in Pullman, Washington.-About:...

 is a local student-operated cable TV channel serving WSU and the Pullman-Moscow area.

KZUU 90.7 FM, a non-commercial college radio station, is a service of ASWSU. It gained FCC approval in 1979.

KUGR Cougar College Radio is a student-operated, online radio station.

The Edward R. Murrow Symposium

Virtually every spring since 1973, the College of Communication at Washington State University has hosted the Edward R. Murrow Symposium, an event that brings prominent media figures to the WSU Pullman campus to discuss contemporary issues facing the communication professions and offers current students the opportunity to interact with and seek valuable advice from alumni and communication professionals from across the state of Washington and beyond. Since 1997, the College has presented the Edward R. Murrow Award
Edward R. Murrow Award (WSU)
The Edward R. Murrow Award is a journalism/communication honor extended by the Edward R. Murrow College of Communication of Washington State University.The award is for "commitment to excellence that exemplifies the career of Edward R...

 to members of the communication industry who exemplify a commitment to excellence and integrity emblematic of Murrow's career and legacy.

The Edward R. Murrow Award recipients

1997
  • Sam Donaldson
    Sam Donaldson
    Samuel Andrew "Sam" Donaldson, Jr. is a reporter and news anchor, serving with ABC News from 1967 to the present, best known as the network's White House Correspondent and as a panelist and later co-anchor of the network's Sunday Program "This Week."-Early life and career:Donaldson was born in El...

     (Lifetime Achievement in Broadcasting)


1998
  • Moriyoshi Saito (Lifetime Achievement in International & Intercultural Communication)
  • Walter Cronkite
    Walter Cronkite
    Walter Leland Cronkite, Jr. was an American broadcast journalist, best known as anchorman for the CBS Evening News for 19 years . During the heyday of CBS News in the 1960s and 1970s, he was often cited as "the most trusted man in America" after being so named in an opinion poll...

     (Lifetime Achievement in Broadcasting)
  • Frank Blethen (Lifetime Achievement in Journalism)


1999
  • Keith Jackson
    Keith Jackson
    Keith Jackson is an American sportscaster, known for his long career with ABC Sports , his coverage of college football , his style of folksy, down-to-earth commentary, and his distinctive voice, with its deep cadence, and operatic tone considered "like Edward R...

     (Lifetime Achievement in Broadcasting)
  • Al Neuharth (Lifetime Achievement in Journalism)


2000
  • Ted Turner
    Ted Turner
    Robert Edward "Ted" Turner III is an American media mogul and philanthropist. As a businessman, he is known as founder of the cable news network CNN, the first dedicated 24-hour cable news channel. In addition, he founded WTBS, which pioneered the superstation concept in cable television...

     (Lifetime Achievement in Communication)


2001
  • Bernard Shaw
    Bernard Shaw (journalist)
    Bernard Shaw is a retired American journalist and former news anchor for CNN from 1980 until his retirement in March 2001.-Early years:...

     (Lifetime Achievement in Broadcasting)


2002
  • Daniel Schorr
    Daniel Schorr
    Daniel Louis Schorr was an American journalist who covered world news for more than 60 years. He was most recently a Senior News Analyst for National Public Radio...

     (Distinguished Achievement in Broadcasting)
  • Christiane Amanpour
    Christiane Amanpour
    Christiane Amanpour, CBE is anchor of ABC News's This Week and formerly chief international correspondent at CNN, where she worked for 27 years. She is a Board Member at the IWMF .-Early years:...

     (Distinguished Achievement in Broadcasting)
  • Sir Howard Stringer (International & Intercultural Communication)


2003
  • Daniel Pearl
    Daniel Pearl
    Daniel Pearl was an American journalist who was kidnapped and killed by Al-Qaeda.At the time of his kidnapping, Pearl served as the South Asia Bureau Chief of the Wall Street Journal, and was based in Mumbai, India. He went to Pakistan as part of an investigation into the alleged links between...

     (Lifetime Achievement in Journalism, posthumous)


2004
  • Peter Jennings
    Peter Jennings
    Peter Charles Archibald Ewart Jennings, CM was a Canadian American journalist and news anchor. He was the sole anchor of ABC's World News Tonight from 1983 until his death in 2005 of complications from lung cancer...

     (Lifetime Achievement in Broadcasting)


2006
  • Tom Brokaw
    Tom Brokaw
    Thomas John "Tom" Brokaw is an American television journalist and author best known as the anchor and managing editor of NBC Nightly News from 1982 to 2004. He is the author of The Greatest Generation and other books and the recipient of numerous awards and honors...

     (Lifetime Achievement in Broadcasting)


2007
  • David Fanning
    David Fanning
    David Fanning may refer to:* David Fanning , Australian rules footballer* David Fanning , loyalist of the American Revolution in North Carolina...

     and FRONTLINE  (Distinguished Achievement in Journalism)


2008
  • Don Hewitt
    Don Hewitt
    Donald Shepard "Don" Hewitt was an American television news producer and executive, best known for creating 60 Minutes, the CBS television news magazine, in 1968, which at the time of his death, was the longest-running prime-time broadcast on American television...

     (Lifetime Achievement in Broadcasting)


2009
  • Helen Thomas
    Helen Thomas
    Helen Thomas is an American author and former news service reporter, member of the White House Press Corps and opinion columnist. She worked for the United Press and post-1958 successor United Press International for 57 years, first as a correspondent, and later as White House bureau manager...

     (Lifetime Achievement in Journalism)
  • Bob Schieffer
    Bob Schieffer
    Bob Lloyd Schieffer is an American television journalist who has been with CBS News since 1969, serving 23 years as anchor on the Saturday edition of CBS Evening News from 1973 to 1996; chief Washington correspondent since 1982, moderator of the Sunday public affairs show Face the Nation since...

     (Lifetime Achievement in Broadcast Journalism)

  • 2010 Deborah Amos (Lifetime Achievement/Radio)
  • 2010 Judy Woodruff
    Judy Woodruff
    Judy Woodruff is an American television news anchor and journalist.Woodruff is a Board Member at the IWMF .-Broadcast journalism career:...

    (Lifetime Achievement/Television)

External links

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