Breakthrough Breast Cancer
Encyclopedia
Breakthrough Breast Cancer is a United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 charity
Charitable organization
A charitable organization is a type of non-profit organization . It differs from other types of NPOs in that it centers on philanthropic goals A charitable organization is a type of non-profit organization (NPO). It differs from other types of NPOs in that it centers on philanthropic goals A...

 committed to fighting breast cancer
Breast cancer
Breast cancer is cancer originating from breast tissue, most commonly from the inner lining of milk ducts or the lobules that supply the ducts with milk. Cancers originating from ducts are known as ductal carcinomas; those originating from lobules are known as lobular carcinomas...

 through research, campaigning and education. Its vision is "to work for a future free from the fear of breast cancer".

History

The Breakthrough Toby Robins Breast Cancer Research Centre, at the Institute of Cancer Research
Institute of Cancer Research
The Institute of Cancer Research is a cancer research institute located in London, United Kingdom and a constituent college of the federal University of London. The ICR was founded in 1909 as a research department of the Royal Marsden Hospital and joined the University of London in 2003...

, is the result of more than ten years' work by Breakthrough Breast Cancer and its supporters. Breakthrough was the vision of Bill Freedman and his children. Freedman's wife, actress Toby Robins
Toby Robins
Toby Robins was a Canadian actress of film, stage and television.Toby Robins starred in hundreds of radio and stage productions in Canada from the late 1940s through the 1960s, working with such stars as Jane Mallett, Barry Morse, John Drainie, Ruth Springford, James Doohan, and many others...

 (1931–1986), died from breast cancer in 1986. With Professor Barry Gusterson
Barry Gusterson
Barry Austin Gusterson FRCPath is a British pathologist who has been Professor of Pathology at the University of Glasgow since 2000 and Head of Forensic Medicine and Forensic Science, since 2006...

 of the Institute of Cancer Research, Freedman realized that a new approach was needed to tackle this disease. Their vision was of a centre of excellence for breast cancer research, with experts working under one roof on a coordinated programme of research. Breakthrough Breast Cancer was founded to make this a reality.

In addition to the Breakthrough Research Centre, Breakthrough has campaigned for better breast cancer services. In November 2003, Breakthrough's Campaigns & Advocacy Network http://www.breakthrough.org.uk/can was formed when the UK Breast Cancer Coalition (UKBCC) merged with Breakthrough Breast Cancer. Breakthrough works in partnership with other cancer research organisations and is a member of the National Cancer Research Institute
National Cancer Research Institute
The National Cancer Research Institute is a partnership between the government, charity and industry in the United Kingdom that takes a strategic planning role in co-ordinating cancer research...

.

Breakthrough Generations Survey

The Breakthrough Generations Survey aims to survey 100,000 women and "plans to be the largest, most comprehensive scientific study into the causes of breast cancer" It is being carried out in association with the Institute of Cancer Research
Institute of Cancer Research
The Institute of Cancer Research is a cancer research institute located in London, United Kingdom and a constituent college of the federal University of London. The ICR was founded in 1909 as a research department of the Royal Marsden Hospital and joined the University of London in 2003...

. Women taking part are asked to complete a comprehensive questionnaire about a wide range of health and lifestyle topics, and to have a blood sample taken, and will be followed up by investigators over the next 50 years.

Fundraising campaigns

Breakthrough Breast Cancer offers many fundraising campaigns throughout the year, including Fashion Targets Breast Cancer
Fashion Targets Breast Cancer
Fashion Targets Breast Cancer is a charity campaign launched in the UK in 1996 by Breakthrough Breast Cancer . M & S has sold a wide range of charitable women's clothes for Breakthrough Breast Cancer for many years. The charity is best known for its famous 'target' logo t-shirt designed by Ralph...

, £1,000 Challenge, Go Pink, running events, treks and more. In May 2010, Breakthrough Breast Cancer and Buckingham Bingo launched a new campaign using Facebook to raise awareness of the charity's cause. The fundraising drive aims to generate an extra £5,000 for Breakthrough by donating £1 for every person who follow the campaign on Facebook.

M & S has sold a wide range of charitable women's clothes for Breakthrough Breast Cancer for many years.

TLC

Breakthrough Breast Cancer's TLC (Touch, Look, Check) breast cancer awareness
Breast cancer awareness
Breast cancer awareness is an effort to raise awareness of breast cancer and reduce the disease's stigma by educating people about its symptoms and treatment options...

campaign http://www.touchlookcheck.org.uk encourages women to be aware of the signs and symptoms of breast cancer.

iBreastCheck

Breakthrough Breast Cancer launched 'iBreastCheck' http://www.ibreastcheck.com as part of Breast Cancer Awareness Month in 2010. iBreastCheck is an iPhone app that is an extension of the TLC campaign (see above), incorporating a TLC video, slideshow and reminder service, personalised breast cancer risk report, and information on Breakthrough's activities and how to get involved.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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