Bozell Worldwide
Encyclopedia
Bozell is an American full-service public relations and advertising agency
headquartered in Omaha
, Nebraska, United States, North America. The agency also has a location in Kansas City
.
, Nebraska
by Leo Bozell and Morris Jacobs as Bozell & Jacobs, Inc.
In 1985 the firm was purchased by Lorimar and merged with another Lorimar entity, Kenyon & Eckhart to form Bozell, Jacobs, Kenyon & Eckhardt. In the 1990s, the firm shortened its name to Bozell Worldwide.
Bozell is well-known for its campaigns, which have introduced memorable slogans and ads, such as:
In 1997, Bozell was listed by Advertising Age
as the 8th-largest US agency, when it was acquired by True North, holding company for FCB.
In 2001, the remaining largest offices of Bozell Worldwide were merged with Lowe Worldwide
as part of the Interpublic Group of Companies
. The managing partners of the Bozell office in Omaha then bought themselves out from the holding company and began as an independent shop again.
that discusses current industry trends and humorous stories from an advertising agency's perspective called Thinking.
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
headquartered in Omaha
Omaha, Nebraska
Omaha is the largest city in the state of Nebraska, United States, and is the county seat of Douglas County. It is located in the Midwestern United States on the Missouri River, about 20 miles north of the mouth of the Platte River...
, Nebraska, United States, North America. The agency also has a location in Kansas City
Kansas City, Missouri
Kansas City, Missouri is the largest city in the U.S. state of Missouri and is the anchor city of the Kansas City Metropolitan Area, the second largest metropolitan area in Missouri. It encompasses in parts of Jackson, Clay, Cass, and Platte counties...
.
History
Bozell traces its roots to the company founded in 1921 in OmahaOmaha
Omaha may refer to:*Omaha , a Native American tribe that currently resides in the northeastern part of the U.S. state of Nebraska-Places:United States* Omaha, Nebraska* Omaha, Arkansas* Omaha, Georgia* Omaha, Illinois* Omaha, Texas...
, Nebraska
Nebraska
Nebraska is a state on the Great Plains of the Midwestern United States. The state's capital is Lincoln and its largest city is Omaha, on the Missouri River....
by Leo Bozell and Morris Jacobs as Bozell & Jacobs, Inc.
In 1985 the firm was purchased by Lorimar and merged with another Lorimar entity, Kenyon & Eckhart to form Bozell, Jacobs, Kenyon & Eckhardt. In the 1990s, the firm shortened its name to Bozell Worldwide.
Bozell is well-known for its campaigns, which have introduced memorable slogans and ads, such as:
- "Pork. The Other White MeatPork. The Other White Meat"Pork. The Other White Meat." was an advertising slogan developed by advertising agency Bozell, Jacobs, Kenyon & Eckhardt in 1987 for the National Pork Board. The campaign was paid for using a checkoff fee collected from the initial sale of all pigs and pork products, including imports...
" - the "Got Milk?Got Milk?Got Milk? is an American advertising campaign encouraging the consumption of cow's milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running...
" milk moustache - "Corinthian Leather"
In 1997, Bozell was listed by Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
as the 8th-largest US agency, when it was acquired by True North, holding company for FCB.
In 2001, the remaining largest offices of Bozell Worldwide were merged with Lowe Worldwide
Lowe Worldwide
Lowe and Partners is an international advertising agency headquartered in London. The Agency is a unit of the Interpublic Group, one of the world's largest advertising agency holding companies...
as part of the Interpublic Group of Companies
Interpublic Group of Companies
The Interpublic Group of Companies, Inc. is one of the "big four" global advertising holding companies . Headquartered in New York City, it has 41,000 employees and reported full−year revenues of US$6.5 billion for 2010...
. The managing partners of the Bozell office in Omaha then bought themselves out from the holding company and began as an independent shop again.
Newsletter
Bozell publishes a quarterly newsletterNewsletter
A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Newspapers and leaflets are types of newsletters. Additionally, newsletters delivered electronically via email have gained rapid acceptance for the same reasons email in...
that discusses current industry trends and humorous stories from an advertising agency's perspective called Thinking.