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Booji Boy
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Booji Boy is a character created in the early 1970s by American New Wave band Devo. He resembles a simian child, typically in an orange nuclear protection suit, is portrayed by Devo lead singer Mark Mothersbaugh in a mask, and is the son of the fictitious General Boy. The intent of the figure is to satirize infantile regression in Western culture, a quality Devo enjoyed elucidating. This character was officially introduced in the 1974 short film The Truth About De-Evolution.
The name is pronounced "Boogie Boy"—the strange spelling resulted when the band was using letraset to produce captions for a film, and ran out of the letter G.
Booji Boy has continued to feature in the band's visual imagery throughout their career, for example he plays a prominent role in the video of their 1981 single Beautiful World, and appeared on stage regularly during the band's European tour of 2007.

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Encyclopedia
Booji Boy is a character created in the early 1970s by American New Wave band Devo. He resembles a simian child, typically in an orange nuclear protection suit, is portrayed by Devo lead singer Mark Mothersbaugh in a mask, and is the son of the fictitious General Boy. The intent of the figure is to satirize infantile regression in Western culture, a quality Devo enjoyed elucidating. This character was officially introduced in the 1974 short film The Truth About De-Evolution.
The name is pronounced "Boogie Boy"—the strange spelling resulted when the band was using letraset to produce captions for a film, and ran out of the letter G.
Booji Boy has continued to feature in the band's visual imagery throughout their career, for example he plays a prominent role in the video of their 1981 single Beautiful World, and appeared on stage regularly during the band's European tour of 2007. He also appeared in the 1982 Neil Young film Human Highway in a very comical yet unsettling role predicting the end of the planet.
Booji Boy publicly announced his pending resignation on multiple occasions, most recently on August 13, 2007, yet he appeared at the Puyallup Fair concert on September 21, and continues to appear on Devo's 2008 tour to sing Beautiful World, the final song of the set.
'Booji Boy' was also the name of the independent label Devo used to record their earliest songs. The following vinyl releases were sold under the 'Booji Boy' banner:
- Mongoloid Jocko Homo B-Side
- (I Can't Get No) Satisfaction Sloppy (I Saw My Baby Gettin') B-Side
- Be Stiff EP (Contains previous two Booji Boy releases and Stiff Records 'Be Stiff' single)
- Mechanical Man (a 4 track, 7" EP of old demos, apparently a bootleg, but rumored to be put out by the band themselves)
Booji Boy's Book, "My Struggle"
Booji boy wrote a book titled "My Struggle". The title is the English translation of Adolf Hitler's "Mein Kampf" and the book featured a red leather cover as a poke at Chairman Mao Tse Tung's "little red book". It is no longer in print, but excerpts can be found hidden in the Devo P.C. game "Adventures Of The Smart Patrol".
Booji Boy's Singing Career ( Known recordings performed by Booji Boy )
- "The Words Get Stuck In My Throat" - performed live with Devo on several bootleg albums. In 2000 a studio version was recorded for the compilation "Pioneers Who Got Scalped"
- "Beautiful World" - performed live with Devo , since 1981 , this is very nearly Booji's signature tune.
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