Blumarine
Encyclopedia
Blufin S.p.A is an Italian fashion house
Fashion design
Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories....

 founded by Anna Molinari and her late husband Gianpaolo Tarabini. The core brand is Blumarine, which they started in 1977, followed by Miss Blumarine (1987, 8-14 year old girls), Blugirl (1995, for teenagers) and Anna Molinari (1995), which is being repositioned as their luxury brand. Blumarine has been described as catering "for that brand of Italian miss for whom no dress is too small nor any diamond too big".

History

Blumarine was established by Anna Molinari and Gianpaolo Tarabini in 1977, in the town of Carpi in the province of Modena
Province of Modena
The Province of Modena is a province in the Emilia-Romagna region of Italy. Its capital is the city of Modena.It has an area of 2,689 km², and a total population of 659,925 . There are 48 comuni in the province, see Comuni of the Province of Modena.At May 31, 2005, the main comuni by population...

. The name was inspired by the couple's favourite colour and their love of the sea. In 1980 they made their first appearance at Modit in Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...

, where Blumarine was named Designer of the Year, which led to their first show at Milan Fashion Week
Fashion Week
A fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers and the media to take a look at the latest trends. Most importantly, these events let the industry know...

 the following year. The 1986 Milan Fashion Week saw the first collection wholly designed by Anna Molinari.

As the brand took off and they started to license it to other companies, Blufin was set up in 1988 to act as a holding company. By 2006 royalties accounted for €5.5m of their income. The first Blumarine boutique was opened in the Via della Spiga
Via della Spiga
Via della Spiga is one of the Italian city of Milan's most prestigious and upscale shopping streets, forming the north-east boundary of the luxurious Quadrilatero della Moda , along with Via Monte Napoleone, Via Manzoni, Via Sant'Andrea and Corso Venezia.-Shops and boutiques:*Alan Jurno*Anna...

, Milan in 1990; the company now sells into more than 1000 retail outlets, of which 55 are own-brand boutiques. In July 2011 the company collection was presented at the catwalk of The Brandery
The Brandery
The Brandery is an urban fashion show, organized by Fira de Barcelona and held twice a year, in summer and winter. The first edition was held in July 2009 at the Montjuïc exhibition site in Barcelona and was initially addressed exclusively to professional visitors.- History :The first edition had...

 fashion show in Barcelona
Barcelona
Barcelona is the second largest city in Spain after Madrid, and the capital of Catalonia, with a population of 1,621,537 within its administrative limits on a land area of...

.

Brands

The core brand is Blumarine, which has also been licensed to other companies in the fields of lingerie, accessories, homeware and so on; the perfume license is held by ICR-ITF. However in 2007 the company announced that it would be bringing bags and small leather accessories in-house, with a dedicated new display area in the Milan shop at Via Montenapoleone 20. A major international expansion of Blumarine boutiques is planned, particularly in the Middle East and Asia.

The same is true of the Blugirl brand for young women, launched in 1995 and shown in the Milan international fashion shows since 2002. Dedicated boutiques have been opened in Rome, Milan, Naples, Paris, Kiev, Kyoto, Nagoya, Taipei, Guangzhou, Hangzou, Shangai, Shenzen, Bejing. Blugirl Folies is a new brand, launched in the market in 2007, aimed at younger teenage girls, which integrates the Blugirl line.

The Anna Molinari brand, designed by her daughter Rossella since its launch in 1995, is to be repositioned as a luxury brand that is more "timeless" and less fashion-led than hitherto.

Family

Anna Molinari has received many awards, of which the most notable are perhaps the Isimbardi Fashion Award in 2001, and a La Kore Fashion Oscar ion 2003. She has also been involved with many charities, such as the Italian Osteoporosis
Osteoporosis
Osteoporosis is a disease of bones that leads to an increased risk of fracture. In osteoporosis the bone mineral density is reduced, bone microarchitecture is deteriorating, and the amount and variety of proteins in bone is altered...

League and the rehabilitation of prisoners.

As mentioned above, the couple's daughter Rossella is a designer for the company. Her brother Gianguido Tarabini joined the company in 1992, became Director of Licensing in 2004, and since the death of his father in 2006 has been the CEO in charge of all the company's commercial affairs. He is also responsible for the Hotel Touring owned directly by his mother, separately from Blufin.
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