Avenue Montaigne
Encyclopedia
Avenue Montaigne is a street in the 8th arrondisement of Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...

, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...


Name origin

Avenue Montaigne was originally called the allée des Veuves (widows' alley) because women in mourning gathered there, but the street has changed much since those days of the early 18th century. The current name comes from Michel de Montaigne
Michel de Montaigne
Lord Michel Eyquem de Montaigne , February 28, 1533 – September 13, 1592, was one of the most influential writers of the French Renaissance, known for popularising the essay as a literary genre and is popularly thought of as the father of Modern Skepticism...

, a writer of the French Renaissance
Renaissance
The Renaissance was a cultural movement that spanned roughly the 14th to the 17th century, beginning in Italy in the Late Middle Ages and later spreading to the rest of Europe. The term is also used more loosely to refer to the historical era, but since the changes of the Renaissance were not...

. In the nineteenth century, the street earned some renown for its sparkling and colourful Mabille balls on Saturday nights.

Fashion

Avenue Montaigne boasts numerous stores specialising in high fashion, such as Louis Vuitton
Louis Vuitton
Louis Vuitton Malletier – commonly referred to as Louis Vuitton , or shortened to LV – is a French fashion house founded in 1854 by Louis Vuitton. The label is well known for its LV monogram, which is featured on most products, ranging from luxury trunks and leather goods to ready-to-wear, shoes,...

, Dior
Christian Dior
Christian Dior , was a French fashion designer, best known as the founder of one of the world's top fashion houses, also called Christian Dior.-Life:...

, Chanel
Chanel
Chanel S.A. is a French fashion house founded by the couturier Gabrielle "Coco" Chanel, well established in haute couture, specializing in luxury goods . She gained the name "Coco" while maintaining a career as a singer at a café in France...

, Fendi
Fendi
Fendi is an Italian high fashion house best known for its "baguette" handbags. It was launched in 1925 as a fur and leather shop in Rome, but today is a multinational luxury goods brand owned by LVMH...

, Valen
ino
Valentino SpA
Valentino SpA is a clothing company founded in 1959 by Valentino Garavani. Nowadays it is a part of Valentino Fashion Group. New creative directors Maria Grazia Chiuri and Pier Paolo Piccioli will take Alessandra Facchinetti's seat as creative designer...

 and Ralph Lauren
Ralph Lauren
Ralph Lauren is an American fashion designer and business executive; best known for his Polo Ralph Lauren clothing brand.-Early life:...

, as well as jewellers like Bulgari
Bulgari
Bulgari is an Italian jeweler and luxury goods retailer which has been owned by the French firm LVMH since October 2011. The trademark is usually written "BVLGARI" in the classical Latin alphabet , and is derived from the surname of the company's Greek founder, Sotirio Voulgaris...

 and other upscale establishments such as the Plaza Athénée
Plaza Athénée
The Plaza Athénée is a hotel in Paris, France. It is located at 25 Avenue Montaigne, near the Champs Elysées and the Eiffel Tower. It is part of the Dorchester Collection group of international luxury hotels....

 hotel.

By the 1980s, the avenue Montaigne was considered to be la grande dame of French streets for high fashion and accessories, and is now considered more important than rue du Faubourg Saint Honoré. Several established clothing designers set up here, particularly the LVMH
LVMH
LVMH Moët Hennessy • Louis Vuitton S.A., better known as LVMH, is a French multinational luxury goods conglomerate headquartered in Paris, Île-de-France, France. The company was formed after the 1987 merger of fashion house Louis Vuitton with Moët Hennessy, a company formed after the 1971 merger...

 (Moët Hennessey Louis Vuitton) group. LVMH brought investment and international attention to the street, and its stable of top designers and firms, such as Céline, Loewe, Vuitton, Inès de la Fressange
Inès de la Fressange
Inès Marie Lætitia Églantine Isabelle de Seignard de La Fressange , is a French model, aristocrat and designer of fashion and perfumes. She was named to the International Best Dressed List Hall of Fame in 1998.- Biography :...

 and formerly Christian Lacroix
Christian Lacroix
Christian Marie Marc Lacroix is a French fashion designer. The name may also refer to the company he founded.-Early life:Lacroix was born in Arles, Bouches-du-Rhône in southern France. At a young age he began sketching historical costumes and fashions. Lacroix graduated from high school in 1969...

, own a substantial portfolio of the street's real estate.

The Canadian Embassy is also located on avenue Montaigne, at No. 35.
Actress Marlene Dietrich
Marlene Dietrich
Marlene Dietrich was a German-American actress and singer.Dietrich remained popular throughout her long career by continually re-inventing herself, professionally and characteristically. In the Berlin of the 1920s, she acted on the stage and in silent films...

 maintained an apartment at No. 12 avenue Montaigne for many years, and died there in 1992.

In 2009, the Comité Montaigne has launched a website, http://www.avenuemontaigneguide.com , with an interactive map.

Jewellery robberies

On 4 December 2008 the Harry Winston
Harry Winston
Harry Winston was an American jeweler. He donated the Hope Diamond to the Smithsonian Institution in 1958 after owning it for a decade, and traded the Portuguese Diamond to the Smithsonian in 1963.-History:...

 boutique at No 29 was robbed of more than €80 million (about USD$100 million) worth of "diamond rings, necklaces and luxury watches" by a "gang of three or four" armed men just before closing. At least two of the thieves were men wearing "wigs and women's clothes." It had also been robbed in October 2007, when a similar heist netted the robbers about €20 million
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