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Austin 1800

 
Austin 1800

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Austin 1800



 
 
BMC ADO17 was the name used by the British Motor Corporation
British Motor Corporation

The British Motor Corporation was a United Kingdom vehicle company, formed by the merger of the Austin Motor Company and the Nuffield Organisation in 1952....
 (BMC) for its range of cars produced from September 1964 to 1975 and sold initially under its Austin
Austin Motor Company

The Austin Motor Company was a United Kingdom manufacturer of automobiles that rose to be a major motorcar brand, the dominant partner after merger with Morris in 1952 but declining after absorption into the British Leyland Motor Corporation, and its subsequent troubles....
 marque as the Austin 1800. Colloquially known as the "Landcrab", the car was also sold as Morris
Morris Motor Company

The Morris Motor Company was a United Kingdom automobile manufacturing company. After the incorporation of the company into larger corporations, the Morris name remained in use as a marque until 1984 when British Leyland's Austin Rover Group decided to concentrate on the more popular Austin Motor Company marque....
 and Wolseley
Wolseley Motor Company

The Wolseley Motor Company was a United Kingdom automobile manufacturer founded in 1901. After 1935 it was incorporated into larger companies but the Wolseley name remained as an upmarket marque until 1975....
 variants, and later as the Austin 2200. The 1800 was voted European Car of the Year
Car of the Year

Car of the Year is a phrase usually considered to have been invented by Motor Trend magazine in the 1950s for their annual award for best automobile....
 for 1965.

as developed at BMC as the large-car follow-up to the successful Mini
Mini

The Mini is a small Automobile that was produced by the British Motor Corporation and its successors from 1959 until 2000. The original is considered an icon of the 1960s, and its space-saving front-wheel-drive layout influenced a generation of car-makers....
 and Austin 1100 under the ADO17 codename.






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BMC ADO17 was the name used by the British Motor Corporation
British Motor Corporation

The British Motor Corporation was a United Kingdom vehicle company, formed by the merger of the Austin Motor Company and the Nuffield Organisation in 1952....
 (BMC) for its range of cars produced from September 1964 to 1975 and sold initially under its Austin
Austin Motor Company

The Austin Motor Company was a United Kingdom manufacturer of automobiles that rose to be a major motorcar brand, the dominant partner after merger with Morris in 1952 but declining after absorption into the British Leyland Motor Corporation, and its subsequent troubles....
 marque as the Austin 1800. Colloquially known as the "Landcrab", the car was also sold as Morris
Morris Motor Company

The Morris Motor Company was a United Kingdom automobile manufacturing company. After the incorporation of the company into larger corporations, the Morris name remained in use as a marque until 1984 when British Leyland's Austin Rover Group decided to concentrate on the more popular Austin Motor Company marque....
 and Wolseley
Wolseley Motor Company

The Wolseley Motor Company was a United Kingdom automobile manufacturer founded in 1901. After 1935 it was incorporated into larger companies but the Wolseley name remained as an upmarket marque until 1975....
 variants, and later as the Austin 2200. The 1800 was voted European Car of the Year
Car of the Year

Car of the Year is a phrase usually considered to have been invented by Motor Trend magazine in the 1950s for their annual award for best automobile....
 for 1965.

Development

It was developed at BMC as the large-car follow-up to the successful Mini
Mini

The Mini is a small Automobile that was produced by the British Motor Corporation and its successors from 1959 until 2000. The original is considered an icon of the 1960s, and its space-saving front-wheel-drive layout influenced a generation of car-makers....
 and Austin 1100 under the ADO17 codename. Additional badge-engineered
Badge engineering

Badge engineering is a term that describes the badge of one product as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand , it is often more cost-effective to rebadge a single product multiple times....
 Morris 1800 and Wolseley 18/85 variants were launched, in 1966 and 1967, catering for BMC dealerships selling these marques, and their loyal customers.

The car was unconventional in its appearance in 1964, with its large glasshouse and spacious, minimalist interior including leather, wood, and chrome features plus an unusual instrument display with ribbon speedometer and green indicator light on the end of the indicator stalk. There was a chrome "umbrella handle" handbrake under the dashboard parcel shelf, and the two front seats met in the middle and could be used, on occasion, as a bench seat. Both Alec Issigonis
Alec Issigonis

Sir Alexander Arnold Constantine Issigonis, Order of the British Empire, Fellow of the Royal Society was a Greece-United Kingdom designer of cars, now remembered chiefly for the groundbreaking and influential development of the Mini, launched by the British Motor Corporation in 1959....
 and Pininfarina
Pininfarina

Pininfarina S.p.A. is an Italian automobile design firm and coachbuilder in Cambiano, Italy, founded as Societ? anonima Carrozzeria Pinin Farina in 1930 by automobile designer and builder Battista Farina ....
 worked on its exterior. The technology "under the skin" was also unconventional and ahead of its time, including Hydrolastic
Hydrolastic

Hydrolastic is a type of space-efficient automotive suspension system used in many Automobiles produced by British Motor Corporation and its successor companies....
 suspension
Suspension (vehicle)

Suspension is the term given to the system of spring , shock absorbers and Linkage that connects a vehicle to its wheels. Suspension systems serve a dual purpose ? contributing to the car's car handling and brake for good active safety and driving pleasure, and keeping vehicle occupants comfortable and reasonably well isolated from road no...
 and an early example of anti-lock brakes, in the form of a valve which transferred braking force between front and rear axles when one set of wheels began to lock up. The bodyshell was exceptionally stiff, featuring greater structural rigidity than many modern cars up to the end of the century.

The Mark I's doors were used on the larger Austin 3-Litre
Austin 3-Litre

The Austin 3-Litre was a British saloon car introduced by British Leyland in 1968. Sales were very poor and the model was discontinued in 1971 after less than 10,000 were made....
 (ADO61) model.

Mark II

In May 1968 a Mark II version was launched. This featured a cheaper and more conventional interior, revised front grilles and other trim, and for the Austin and Morris models the slim, horizontal rear lights were replaced by vertical "fin" lights which gave a family look along with the smaller ADO16
BMC ADO16

ADO16 is the codename for the development of what became the Morris 1100, a small family car built by the British Motor Corporation and, later, British Leyland....
 range. The Wolseley retained its unique rear lights.

In 1969, the doors from the 1800 (with Mark II exterior handles) were used on the bodyshell of the otherwise new Austin Maxi
Austin Maxi

The Austin Maxi was a medium sized 5-door hatchback automobile from British Leyland for the 1970s. It was the first British five speed five-door hatchback....
.

By 1970, an "S" model with sporty-looking badging was available.

Mark III

Further, less dramatic modifications heralded a Mark III version in 1972. This had another change to the front grilles and interior, including a conventional handbrake.

=Australia

The 1800 was introduced in Australia in 1966 as the Austin 1800, with a Mark II version being introduced in 1969.

A version unique to Australia was a pickup
Pickup truck

A pickup truck is a light motor vehicle with an open-top rear cargo area which is almost always separated from the cab to allow for chassis flex when carrying or pulling heavy loads....
 variant, sold from 1968 to 1971.

Per capita, the Australian model sold better than anywhere else in the world. Ironically it represented the tail-end of popularity of British-built cars in Australia
Australia

Australia, officially the Commonwealth of Australia, is a country in the southern hemisphere comprising the Australia of the world's smallest continent, the major island of Tasmania, and numerous list of islands of Australia in the Indian Ocean and Pacific Oceans....
  In the Australian market, it offered a roomy and advanced 4-cylinder alternative to the popular 6-cylinder models such as the Holden Kingswood
Holden Kingswood

The Holden Kingswood was a range of full-size cars manufactured by Holden, the Australian subsidiary of General Motors . Replacing the Holden Special in 1968, the Kingswood came in Pickup truck#The Australian ute, panel van, sedan and station wagon Car body style....
, which used conventional engineering based on American principles.

In 1971, the Australian subsidiary of BL replaced the 1800 with the facelifted "X6" models known as Austin Tasman and Austin Kimberley
Austin Kimberley

The Australian Austin Kimberley and Austin Tasman "X6" models of 1970 were a range of Leyland Australian designed front-wheel-drive sedans based on the Austin 1800 platform....
. These featured new front and rear styling and a 2.2 litre 6-cylinder E series OHC engine (the first front wheel drive car with a transversely mounted 6-cylinder engine), as well as an updated interior.

These cars were intended to compete more effectively with the locally-designed rear-wheel drive 6-cylinder family cars.

These cars were also offered in New Zealand
New Zealand

New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses , and numerous Islands of New Zealand, most notably Stewart Island/Rakiura and the Chatham Islands....
 as Morris models.

They were not successful, and in 1973, they were superseded by the Leyland P76
Leyland P76

The Leyland P76 was a large automobile produced by British Motor Corporation , the Australian subsidiary of British Leyland. It was intended to provide the company with a genuine rival to large local models like the Ford Falcon , the Holden Kingswood, and the Chrysler Valiant....
.

Home-market 6-cylinder models

The range 2.2 litre straight-six engine used in the Australian "X6" cars eventually made it into the British ADO17s in 1972; the British 6-cylinder models were known as the Austin 2200, Morris 2200 and Wolseley Six.

The ubiquitous doors even appeared on the further upmarket Austin 3-Litre
Austin 3-Litre

The Austin 3-Litre was a British saloon car introduced by British Leyland in 1968. Sales were very poor and the model was discontinued in 1971 after less than 10,000 were made....
 of 1968 and, at prototype stage, Bentleys and Rolls-Royces.

Unpopularity



The 1800 and 2200 were not strong sales successes. While they were technically interesting, and offered a roomy interior and comfortable ride, they struggled to find a place in the market. This was due to several reliability problems (the automatic was particularly troublesome). The styling was not generally accepted. The packaging expertise that seemed a miracle in the Austin Mini and Austin 1100, was much less relevant in a larger car, so that the car seemed to be 'between sizes', oversized and not a direct competitor for the market slot that it was aimed at. In modern terms, it is the same external size as a Mark 1 Ford Focus, but has the interior space of a Mondeo.

In early 1975, all three models were replaced by the wedge-shaped ADO71, or 18-22 series, which bore the same names at Austin and Morris (1800 and 2200), while the Wolseley variant had no official model name save for being marketed as "the Wolseley saloon". From late 1975 all ADO71 models were marketed under the Princess name.

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