Andrew Jaffe was a journalist and executive of Adweek

Adweek

Adweek is a weekly American advertising trade publication that was first published in 1978....

. Jaffee joined Adweek in 1986 and presided over the company as it acquired the Clio Awards

Clio Awards

The Clio Awards are annual awards bestowed to reward innovation and creative excellence in advertising, design and communication. The categories include work in nearly all types of media, and the judges are advertising professionals from around the world....

 for its parent corporation BPI Communications. He left BPI in 2003, creating a consulting firm, Compass Consulting, and authoring a book, Casting for Big Ideas.

After serving in the Army, Jaffe graduated from the school of journalism at Columbia University

Columbia University

Columbia University in the City of New York is a private, Ivy League university in Manhattan, New York City. Columbia is the oldest institution of higher learning in the state of New York, the fifth oldest in the United States, and one of the country's nine Colonial Colleges founded before the...

. He first worked for the Associated Press

Associated Press

The Associated Press is an American news agency. The AP is a cooperative owned by its contributing newspapers, radio and television stations in the United States, which both contribute stories to the AP and use material written by its staff journalists...

, moved to Atlanta where he worked for Newsweek

Newsweek

Newsweek is an American weekly news magazine published in New York City. It is distributed throughout the United States and internationally. It is the second-largest news weekly magazine in the U.S., having trailed Time in circulation and advertising revenue for most of its existence...

 in domestic bureaus and as a foreign correspondent to Africa in Kenya

Kenya

Kenya , officially known as the Republic of Kenya, is a country in East Africa that lies on the equator, with the Indian Ocean to its south-east...

. He later became the business editor of the Los Angeles Herald-Examiner

Los Angeles Herald-Examiner

The Los Angeles Herald Examiner was a major Los Angeles daily newspaper, published Monday through Friday in the afternoon, and in the morning on Saturdays and Sundays. It was part of the Hearst syndicate. The afternoon Herald-Express and the morning Examiner, both of which had been publishing in...

. He began his career with Adweek as an editor in Atlanta in 1986.

Jaffe was married to Eileen Ast and had two sons.