Amy Childs
Encyclopedia
Amy Childs is an English
English people
The English are a nation and ethnic group native to England, who speak English. The English identity is of early mediaeval origin, when they were known in Old English as the Anglecynn. England is now a country of the United Kingdom, and the majority of English people in England are British Citizens...

 model, beautician, reality television
Reality television
Reality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded...

 participant and television presenter from Essex
Essex
Essex is a ceremonial and non-metropolitan county in the East region of England, and one of the home counties. It is located to the northeast of Greater London. It borders with Cambridgeshire and Suffolk to the north, Hertfordshire to the west, Kent to the South and London to the south west...

. She is best known for being an original cast member on The Only Way Is Essex
The Only Way Is Essex
The Only Way Is Essex, is a British BAFTA award-winning semi-reality show based in Essex, England. It shows "real people in modified situations, saying unscripted lines but in a structured way."...

. She left the show to pursue other career options.
Childs became well-known in 2010 while appearing in the ITV2
ITV2
ITV2 is a 24 hour, free-to-air entertainment television channel in the United Kingdom owned by ITV Digital Channels Ltd, a division of ITV plc. It was launched on 7 December 1998, and is available on digital television via satellite, cable, IPTV and terrestrial platforms. The channel has the...

 semi-reality programme The Only Way Is Essex
The Only Way Is Essex
The Only Way Is Essex, is a British BAFTA award-winning semi-reality show based in Essex, England. It shows "real people in modified situations, saying unscripted lines but in a structured way."...

where she brought the word "vajazzle" – the adornment and decoration of the pubic region – to public notice. Childs later signed to the Can Associates management agency, the same agency that represented Jordan, Childs's heroine "Jordan is definitely my idol. Her looks, her career, her businesses – she's fantastic." Childs puts her name to a ghost-written column for New! magazine and presents a regular fashion segment on ITV1
ITV1
ITV1 is a generic brand that is used by twelve franchises of the British ITV Network in the English regions, Wales, southern Scotland , the Isle of Man and the Bailiwicks of Jersey and Guernsey. The ITV1 brand was introduced by Carlton and Granada in 2001, alongside the regional identities of their...

's This Morning
This Morning (TV series)
This Morning is a British daytime television programme broadcast on ITV. As of September 2011, its main presenters are Phillip Schofield and Holly Willoughby, and Ruth Langsford and Eamonn Holmes, with various other presenters standing in for illness or contributing to sections of the programme.The...

. She has also posed for the fashion magazine Vogue
Vogue (British magazine)
The British edition of Vogue is a fashion magazine that has been published since 1916.When British Vogue was launched, it was the first overseas edition of an existing fashion magazine. Under the magazine's first editor, Elspeth Champcommunal, the magazine was essentially the same as the American...

and attended the 2011 ceremony
British Academy Television Awards 2011
The 2011 British Academy Television Awards were held on 22 May 2011. The nominations were announced on 26 April.Graham Norton hosted the ceremony.-Nominations:*Actor**Jim Broadbent — Any Human Heart...

 of the British Academy Television Awards
British Academy Television Awards
The British Academy Television Awards are presented in an annual award show hosted by the British Academy of Film and Television Arts . They have been awarded annually since 1954, and are analogous to the Emmy Awards in the United States.-Background:...

, at which The Only Way is Essex received an award.

In July 2011, Childs won Personality of the Year at the National Reality TV Awards. She finished fourth in Celebrity Big Brother 2011
Celebrity Big Brother 2011 (UK)
Celebrity Big Brother 2011 was the eighth series of Celebrity Big Brother and the first series of Big Brother UK to air on Channel 5. It launched on 18 August 2011 at 9 pm on Channel 5. It ran for 22 days concluding on 8 September 2011 and was followed by the twelfth regular series of Big Brother...

 on Channel 5. A reality show All About Amy (about her attempts to run a beauty salon) is scheduled to air on Channel 5 on 1 December 2011.

She has her own fashion range, sold exclusively on her website.
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